Rascasse Audience Intelligence

Matilda Djerf Audience in United States

A data profile of the people who buy, follow and care about Matilda Djerf in United States — modelled from more than twelve digital signal sources. Matilda Djerf has an estimated audience of 83,278 people in United States.

#142among Social media influencer in United States#22850among Person in United States#668in Internet & Social Media

The average Matilda Djerf fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Trousers, Men's clothing, Nordstrom Rack, with strongest over-indexing on Trousers (1.99× the country average).

Demographically, the Matilda Djerf audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matilda Djerf fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Trousers.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Matilda Djerf profile in United States.

Audience size
83K
in United States
Gender
61.0%♀
39.0% male
Age
38.0
average years
Country rank
#83778
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matilda Djerf fans

61.0% are female, 39.0% are male, average age 38.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Matilda Djerf audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.0
Estimated audience size83,278
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Matilda Djerf audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Matilda Djerf audience comes from United States.

Worldwide audience distribution share by country for Matilda Djerf
CountryShare
Sweden21.5%
United States14.9%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matilda Djerf audience in United States is strongest.

Fig. 05

Top regions by affinity

Matilda Djerf fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K2.10×
02New York~9K1.89×
03Massachusetts~3K1.58×
04California~10K1.44×
05Connecticut~1K1.40×
06New Jersey~3K1.24×
07Illinois~3K1.23×
08Utah<1K1.18×
09Washington~2K1.13×
10Oregon~1K1.13×
11Maine<1K1.13×
12Vermont<1K1.08×
13Pennsylvania~3K1.06×
14Rhode Island<1K1.06×
15Minnesota~1K1.05×
16Virginia~2K1.04×
17Tennessee~2K1.04×
18Hawaii<1K1.03×
19New Hampshire<1K1.02×
20Georgia~3K1.00×
21North Carolina~2K1.00×
22Colorado~1K1.00×
23Arizona~2K0.96×
24Maryland~1K0.96×
25Michigan~2K0.95×
26Montana<1K0.95×
27Florida~5K0.94×
28Idaho<1K0.93×
29Alaska<1K0.93×
30Missouri~1K0.91×
31South Carolina~1K0.91×
32Wisconsin~1K0.89×
33Kansas<1K0.89×
34North Dakota<1K0.89×
35Louisiana<1K0.88×
36Kentucky<1K0.88×
37Delaware<1K0.88×
38South Dakota<1K0.88×
39Texas~6K0.87×
40Indiana~1K0.85×
41Oklahoma<1K0.85×
42Arkansas<1K0.85×
43Nebraska<1K0.84×
44West Virginia<1K0.84×
45Ohio~2K0.83×
46Alabama<1K0.83×
47Iowa<1K0.83×
48Mississippi<1K0.81×
49New Mexico<1K0.80×
50Nevada<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Matilda Djerf, United States
0.77×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matilda Djerf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matilda Djerf audience
#·InterestCategoryAffinity×
01TrousersFashion & Accessoires1.99×
02Nordstrom RackFashion & Accessoires1.82×
03Men's clothingFashion & Accessoires1.81×
04SkirtFashion & Accessoires1.80×
05Ancient EgyptPolitics & Society1.70×
06Designer clothingFashion & Accessoires1.69×
07Deal of the dayShopping1.65×
08AnthropologieShopping1.64×
09FacialBeauty & Wellness1.62×
10British hip hopMusic & Radio1.58×
11Free PeopleFashion & Accessoires1.58×
12SwimsuitFashion & Accessoires1.55×
13EyewearFashion & Accessoires1.55×
14Urban OutfittersShopping1.54×
15EyebrowBeauty & Wellness1.54×
16Louis VuittonFashion & Accessoires1.53×
17Swimming poolSports1.52×
18HairstyleBeauty & Wellness1.51×
19Social media marketingBusiness & Career1.51×
20WeavingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matilda Djerf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matilda Djerf audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
ExtroversionTHRILL1.29×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matilda Djerf audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
IndividualismJOY0.94×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matilda Djerf have in United States?

Matilda Djerf has an estimated audience of 83,278 people in United States, concentrated in California and New York.

02

What is the gender split and age of Matilda Djerf fans?

61.0% of Matilda Djerf fans are female, 39.0% are male, with an average age of 38.0 years.

03

Which brands do Matilda Djerf fans like most?

Matilda Djerf fans show strongest brand affinity for Trousers (1.99×), Men's clothing (1.81×), and Nordstrom Rack (1.82×) over the country average.

04

Where do Matilda Djerf fans live in United States?

Matilda Djerf fans in United States are most concentrated in California (reach ~10K), New York (reach ~9K), and Texas (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Matilda Djerf fans also like?

Beyond Matilda Djerf itself, the audience over-indexes on Men's clothing (1.81×), Nordstrom Rack (1.82×), Hairstyle (1.51×), and Skirt (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in United States

See Matilda Djerf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda Djerf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →