A data profile of the people who buy, follow and care about Solution in United Kingdom — modelled from more than twelve digital signal sources. Solution has an estimated audience of 3,318,729 people in United Kingdom.
The average Solution fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (3.14× the country average).
Demographically, the Solution audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Solution fan in United Kingdom is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Solution profile in United Kingdom.
51.6% are female, 48.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.6 |
| Estimated audience size | 3,318,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Solution audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 5.2% |
| India | 3.7% |
Where the Solution audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.40× | |
| 02 | Yorkshire and the Humber | ~300K | 1.21× | |
| 03 | South East | ~500K | 1.09× | |
| 04 | Northern Ireland | ~100K | 1.08× | |
| 05 | East of England | ~300K | 1.05× | |
| 06 | England | ~2.5M | 1.02× | |
| 07 | Wales | ~200K | 1.00× | |
| 08 | North East | ~100K | 0.99× | |
| 09 | South West | ~300K | 0.92× | |
| 10 | East Midlands | ~200K | 0.90× | |
| 11 | Scotland | ~300K | 0.89× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Solution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 3.63× | ||
| 02 | Esso | Cars & Mobility | 3.38× | ||
| 03 | Wikipedia | Internet & Social Media | 3.14× | ||
| 04 | Mobile home | Cars & Mobility | 2.93× | ||
| 05 | Refrigerator | Home & Garden | 2.91× | ||
| 06 | Motorhome | Cars & Mobility | 2.82× | ||
| 07 | Hot tub | Home & Garden | 2.58× | ||
| 08 | HVAC | Home & Garden | 2.57× | ||
| 09 | BP | Cars & Mobility | 2.56× | ||
| 10 | Betfair | Games | 2.38× | ||
| 11 | Internet & Social Media | 2.37× | |||
| 12 | Hobby | Home & Garden | 2.19× | ||
| 13 | William Hill (bookmaker) | Games | 2.18× | ||
| 14 | Satire | Literature | 2.11× | ||
| 15 | Volunteering | Politics & Society | 1.90× | ||
| 16 | Distilled beverage | Food & Beverages | 1.83× | ||
| 17 | Home Appliances | Home & Garden | 1.69× | ||
| 18 | Kitchen | Home & Garden | 1.65× | ||
| 19 | Politics | Politics & Society | 1.65× | ||
| 20 | Aldi | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Pet Ownership | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
Solution has an estimated audience of 3,318,729 people in United Kingdom, concentrated in England and South East.
51.6% of Solution fans are female, 48.4% are male, with an average age of 44.6 years.
Solution fans show strongest brand affinity for Wikipedia (3.14×), Esso (3.38×), and Hobby (2.19×) over the country average.
Solution fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Solution itself, the audience over-indexes on Esso (3.38×), Hobby (2.19×), WhatsApp (2.37×), and Refrigerator (2.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Solution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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