A data profile of the people who buy, follow and care about Hindu mythology in India — modelled from more than twelve digital signal sources. Hindu mythology has an estimated audience of 3,832,309 people in India.
Hindu mythology has an estimated audience of 3,832,309 people in India. 32.9% are female, 67.1% are male, average age 31.9. Top brand affinities: India national cricket team, Thai Airways, True Detective, Virat Kohli, Chennai Super Kings.
Top brand affinities include India national cricket team, Thai Airways, True Detective, with strongest over-indexing on India national cricket team (1.53× the country average).
Demographically, the Hindu mythology audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Hindu mythology fan in India is more male, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Hindu mythology profile in India.
32.9% are female, 67.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 31.9 |
| Estimated audience size | 3,832,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Hindu mythology audience comes from India.
| Country | Share |
|---|---|
| India | 69.7% |
| United States | 4.8% |
| Indonesia | 2.5% |
The strongest cross-interests of the Hindu mythology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 10.78× | ||
| 02 | All Nippon Airways | Travel & Leisure | 6.95× | ||
| 03 | Ryan Gosling | Movies & TV | 5.56× | ||
| 04 | True Detective | Movies & TV | 3.24× | ||
| 05 | Sewing machine | Home & Garden | 2.68× | ||
| 06 | Hindustan | Politics & Society | 2.28× | ||
| 07 | England cricket team | Sports | 2.08× | ||
| 08 | Embroidery | Home & Garden | 2.03× | ||
| 09 | BSE SENSEX | Business & Career | 2.00× | ||
| 10 | Big Bash League | Sports | 1.94× | ||
| 11 | Pakistan national cricket team | Sports | 1.92× | ||
| 12 | NDTV | Movies & TV | 1.76× | ||
| 13 | Rohit Sharma | Sports | 1.64× | ||
| 14 | Mutual fund | Business & Career | 1.64× | ||
| 15 | Kolkata Knight Riders | Sports | 1.62× | ||
| 16 | Chennai | Travel & Leisure | 1.58× | ||
| 17 | Chennai Super Kings | Sports | 1.55× | ||
| 18 | India national cricket team | Sports | 1.53× | ||
| 19 | Virat Kohli | Sports | 1.52× | ||
| 20 | Religion | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Convenience Orientation | PREMIUM | 2.30× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindu mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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