Rascasse Audience Intelligence

Hindu mythology Audience in United States

A data profile of the people who buy, follow and care about Hindu mythology in United States — modelled from more than twelve digital signal sources. Hindu mythology has an estimated audience of 263,560 people in United States.

The average Hindu mythology fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NDTV, Hindustan, Flipkart, with strongest over-indexing on NDTV (46.67× the country average).

Demographically, the Hindu mythology audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindu mythology fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for NDTV.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindu mythology profile in United States.

Audience size
264K
in United States
Gender
58.4%
41.6% male
Age
39.3
average years
Country rank
#51537
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindu mythology fans

58.4% are female, 41.6% are male, average age 39.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Hindu mythology audience in United States
MetricValue
Female58.4%
Male41.6%
Average age39.3
Estimated audience size263,560
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Hindu mythology audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4919%
50+21%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Hindu mythology audience comes from United States.

Worldwide audience distribution share by country for Hindu mythology
CountryShare
India69.7%
United States4.8%
Indonesia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindu mythology audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindu mythology fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~10K1.33×
02Alaska<1K1.23×
03Vermont<1K1.23×
04North Dakota<1K1.16×
05South Dakota<1K1.14×
06Montana<1K1.08×
07New Jersey~7K1.05×
08Washington~5K1.03×
09Utah~2K1.03×
10Rhode Island<1K1.03×
11Delaware<1K1.03×
12West Virginia~1K1.02×
13Idaho~1K1.01×
14Maine<1K1.01×
15Oregon~3K1.00×
16Hawaii~1K1.00×
17New Hampshire~1K1.00×
18Pennsylvania~9K0.98×
19Mississippi~2K0.98×
20New Mexico~1K0.98×
21Arkansas~2K0.97×
22Massachusetts~5K0.96×
23Kansas~2K0.96×
24Texas~20K0.95×
25Georgia~8K0.95×
26Nebraska~1K0.95×
27Washington, District of Columbia<1K0.95×
28California~30K0.94×
29Iowa~2K0.94×
30Virginia~6K0.93×
31Nevada~2K0.93×
32Maryland~4K0.92×
33Alabama~3K0.92×
34Kentucky~3K0.92×
35Connecticut~2K0.92×
36North Carolina~7K0.91×
37Louisiana~3K0.91×
38Oklahoma~3K0.91×
39Arizona~5K0.90×
40Missouri~4K0.90×
41Minnesota~3K0.90×
42New York~10K0.89×
43Michigan~6K0.88×
44Tennessee~5K0.87×
45Indiana~4K0.87×
46Wisconsin~3K0.87×
47Illinois~8K0.86×
48Colorado~4K0.86×
49South Carolina~3K0.86×
50Florida~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Hindu mythology, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindu mythology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindu mythology audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society68.10×
02NDTVMovies & TV46.67×
03KajolMovies & TV33.95×
04Sidharth MalhotraFashion & Accessoires31.66×
05HDFC BankBusiness & Career30.60×
06Katrina KaifMovies & TV27.01×
07Deepika PadukoneMovies & TV26.90×
08Shah Rukh KhanMovies & TV24.92×
09Alia BhattMovies & TV21.02×
10FlipkartShopping20.45×
11International educationBusiness & Career20.39×
12Ranveer SinghMovies & TV18.90×
13HindiPolitics & Society16.41×
14India national cricket teamSports12.11×
15Air CanadaTravel & Leisure11.78×
16HinduismPolitics & Society11.76×
17HimalayasTravel & Leisure10.81×
18Priyanka ChopraMovies & TV9.23×
19AMC TheatresMovies & TV8.88×
20Bollywood moviesMovies & TV5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindu mythology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Hindu mythology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.75×
Community OrientationOPEN2.75×
Quality AwarenessPREMIUM2.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Hindu mythology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Family OrientationCONSERVATISM0.78×
DIY MentalityTHRILL0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Hindu mythology have in United States?

Hindu mythology has an estimated audience of 263,560 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindu mythology fans?

58.4% of Hindu mythology fans are female, 41.6% are male, with an average age of 39.3 years.

03

Which brands do Hindu mythology fans like most?

Hindu mythology fans show strongest brand affinity for NDTV (46.67×), Hindustan (68.1×), and Flipkart (20.45×) over the country average.

04

Where do Hindu mythology fans live in United States?

Hindu mythology fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Hindu mythology fans also like?

Beyond Hindu mythology itself, the audience over-indexes on Hindustan (68.1×), Flipkart (20.45×), Hindi (16.41×), and International education (20.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindu mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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