A data profile of the people who buy, follow and care about Keep in India — modelled from more than twelve digital signal sources. Keep has an estimated audience of 3,281,683 people in India.
Keep has an estimated audience of 3,281,683 people in India. 25.8% are female, 74.2% are male, average age 31.5. Top brand affinities: Concerts, Bars, Gambling, Spas, Online games.
Top brand affinities include Concerts, Bars, Gambling, with strongest over-indexing on Concerts (3.19× the country average).
Demographically, the Keep audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Keep fan in India is more male, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Keep profile in India.
25.8% are female, 74.2% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 31.5 |
| Estimated audience size | 3,281,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Keep audience comes from India.
| Country | Share |
|---|---|
| India | 21.0% |
| United States | 14.8% |
| Brazil | 14.3% |
The strongest cross-interests of the Keep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 3.19× | ||
| 02 | Bars | Travel & Leisure | 2.23× | ||
| 03 | Manga | Literature | 1.95× | ||
| 04 | Volunteering | Politics & Society | 1.90× | ||
| 05 | Comics | Literature | 1.87× | ||
| 06 | Cruises | Travel & Leisure | 1.85× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.82× | ||
| 08 | Drawing | Home & Garden | 1.79× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 10 | Desserts | Food & Beverages | 1.74× | ||
| 11 | Social media marketing | Business & Career | 1.74× | ||
| 12 | Young's | Food & Beverages | 1.72× | ||
| 13 | Hindustan | Politics & Society | 1.72× | ||
| 14 | Spas | Beauty & Wellness | 1.71× | ||
| 15 | Gambling | Games | 1.67× | ||
| 16 | Casino games | Games | 1.64× | ||
| 17 | Online games | Games | 1.62× | ||
| 18 | Toys | Games | 1.58× | ||
| 19 | Vacations | Travel & Leisure | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Mindfulness | BALANCE | 1.27× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Keep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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