Keep Audience in United States
Keep has an estimated audience of 2,221,488 people in United States. 53.7% are female, 46.3% are male, average age 40.4. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Stamp collecting.
Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.77× the country average). Demographically, the Keep audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Keep fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.4 |
| Estimated audience size | 2,221,488 |
Audience persona
The typical Keep fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.77× | Games |
| Israel | 2.82× | Travel & Leisure |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Japanese domestic market | 2.47× | Politics & Society |
| Stamp collecting | 1.94× | Home & Garden |
| Jeep Wagoneer | 2.25× | Cars & Mobility |
| UK garage | 2.06× | Music & Radio |
| Home staging | 1.84× | Home & Garden |
| Hocus Pocus | 1.67× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 1.97× | Cars & Mobility |
| Kento Yamazaki | 3.15× | Movies & TV |
| Corona (band) | 1.6× | Music & Radio |
| Hayward, California | 2.78× | Travel & Leisure |
| Keeper (password manager) | 1.59× | Technology & Electronics |
| Primos Hunting | 5.25× | Sports |
| Consequence (rapper) | 1.59× | Music & Radio |
| Inland Empire (film) | 2.31× | Movies & TV |
| Isometric exercise | 1.95× | Sports |
| La Opinión | 1.59× | News |
| jordy nelson | 3.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.04 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 17.6% |
| United States | 15.4% |
| Brazil | 14.9% |
See Keep audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Keep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.