Rascasse Audience Intelligence

Keep Audience in United States

A data profile of the people who buy, follow and care about Keep in United States — modelled from more than twelve digital signal sources. Keep has an estimated audience of 2,317,717 people in United States.

#174among Singer-songwriter in United States#2202among Person in United States#1370in Music & Radio

The average Keep fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.53× the country average).

Demographically, the Keep audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

The typical Keep fan in United States is balanced, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keep profile in United States.

Audience size
2.3M
in United States
Gender
53.7%♀
46.3% male
Age
40.4
average years
Country rank
#12660
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keep fans

53.7% are female, 46.3% are male, average age 40.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Keep audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.4
Estimated audience size2,317,717
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Keep audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Keep audience comes from United States.

Worldwide audience distribution share by country for Keep
CountryShare
India21.0%
United States14.8%
Brazil14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keep audience in United States is strongest.

Fig. 05

Top regions by affinity

Keep fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.71×
02Washington~60K1.35×
03California~300K1.32×
04New York~200K1.23×
05New Jersey~70K1.21×
06Colorado~40K1.21×
07Massachusetts~50K1.18×
08Oregon~30K1.14×
09Texas~200K1.10×
10Idaho~10K1.09×
11Illinois~80K1.06×
12Maryland~40K1.05×
13Connecticut~20K1.04×
14Tennessee~50K1.03×
15Washington, District of Columbia~7K1.03×
16Hawaii~10K1.02×
17Arizona~50K1.01×
18Nevada~20K1.01×
19Minnesota~30K1.00×
20New Hampshire~9K1.00×
21North Carolina~70K0.99×
22Kansas~20K0.99×
23Pennsylvania~70K0.98×
24Ohio~70K0.98×
25Louisiana~30K0.98×
26Florida~100K0.97×
27Missouri~30K0.97×
28New Mexico~10K0.97×
29Montana~6K0.97×
30Michigan~50K0.95×
31Nebraska~10K0.95×
32Rhode Island~7K0.94×
33Indiana~40K0.93×
34South Dakota~5K0.93×
35Vermont~4K0.93×
36Oklahoma~20K0.92×
37Iowa~20K0.92×
38Kentucky~30K0.90×
39Alaska~4K0.90×
40Arkansas~20K0.89×
41Alabama~30K0.88×
42Maine~7K0.86×
43North Dakota~4K0.84×
44South Carolina~30K0.82×
45Delaware~5K0.76×
46Mississippi~10K0.71×
47West Virginia~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Keep, United States
0.70×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keep audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.53×
02DepopFashion & Accessoires2.19×
03LivemusicMusic & Radio1.96×
04Compact carCars & Mobility1.73×
05Labor DayPolitics & Society1.71×
06Megan FoxMovies & TV1.69×
07Tony AwardArts & Culture1.66×
08Movie theaterMovies & TV1.64×
09Music festivalsMusic & Radio1.63×
10Us WeeklyInternet & Social Media1.63×
11Film scoreMusic & Radio1.61×
12VoucherShopping1.59×
13DancehallsMusic & Radio1.55×
14BarsTravel & Leisure1.54×
15BrewingFood & Beverages1.54×
16NightlifeArts & Culture1.54×
17FoodieFood & Beverages1.53×
18Wine tastingFood & Beverages1.52×
19FlatbreadFood & Beverages1.52×
20Facial hairBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keep audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
IndulgenceJOY1.29×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keep audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keep have in United States?

Keep has an estimated audience of 2,317,717 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keep fans?

53.7% of Keep fans are female, 46.3% are male, with an average age of 40.4 years.

03

Which brands do Keep fans like most?

Keep fans show strongest brand affinity for Concerts (2.53×), Bars (1.54×), and Livemusic (1.96×) over the country average.

04

Where do Keep fans live in United States?

Keep fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Keep fans also like?

Beyond Keep itself, the audience over-indexes on Bars (1.54×), Livemusic (1.96×), Foodie (1.53×), and Music festivals (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Keep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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