A data profile of the people who buy, follow and care about Bistro in Italy — modelled from more than twelve digital signal sources. Bistro has an estimated audience of 3,598,491 people in Italy.
Bistro has an estimated audience of 3,598,491 people in Italy. 58.4% are female, 41.6% are male, average age 40.3. Top brand affinities: Wikipedia, WhatsApp, Champagne, Singer-songwriter, Adriatic Sea.
Top brand affinities include Wikipedia, WhatsApp, Champagne, with strongest over-indexing on Wikipedia (2.84× the country average).
Demographically, the Bistro audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Bistro fan in Italy is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bistro profile in Italy.
58.4% are female, 41.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.3 |
| Estimated audience size | 3,598,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Bistro audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 10.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Bistro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizzeria | Food & Beverages | 4.65× | ||
| 02 | Google Flights | Travel & Leisure | 3.13× | ||
| 03 | Wikipedia | Internet & Social Media | 2.84× | ||
| 04 | Champagne | Food & Beverages | 2.72× | ||
| 05 | Adriatic Sea | Travel & Leisure | 2.38× | ||
| 06 | Satire | Literature | 2.35× | ||
| 07 | Wine cellar | Food & Beverages | 2.28× | ||
| 08 | General practitioner | Health | 2.25× | ||
| 09 | Brewery | Food & Beverages | 2.16× | ||
| 10 | Mediaset | Technology & Electronics | 2.04× | ||
| 11 | Singer-songwriter | Music & Radio | 1.90× | ||
| 12 | Wine tasting | Food & Beverages | 1.87× | ||
| 13 | Internet & Social Media | 1.76× | |||
| 14 | Travel website | Travel & Leisure | 1.72× | ||
| 15 | Genetics | Kids & Family | 1.71× | ||
| 16 | Volunteering | Politics & Society | 1.62× | ||
| 17 | Coop | Food & Beverages | 1.61× | ||
| 18 | Milk | Food & Beverages | 1.59× | ||
| 19 | TicketOne | Travel & Leisure | 1.54× | ||
| 20 | SuperEnalotto | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.34× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bistro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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