Rascasse Audience Intelligence

Bistro Audience in United States

A data profile of the people who buy, follow and care about Bistro in United States — modelled from more than twelve digital signal sources. Bistro has an estimated audience of 6,449,440 people in United States.

#128among Touchpoint in United States#389in Food & Beverages

The average Bistro fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Real property, Trader Joe's, with strongest over-indexing on Non-alcoholic beverage (3.12× the country average).

Demographically, the Bistro audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bistro fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bistro profile in United States.

Audience size
6.4M
in United States
Gender
66.7%♀
33.3% male
Age
41.0
average years
Country rank
#5391
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bistro fans

66.7% are female, 33.3% are male, average age 41.0.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Bistro audience in United States
MetricValue
Female66.7%
Male33.3%
Average age41.0
Estimated audience size6,449,440
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bistro audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Bistro audience comes from United States.

Worldwide audience distribution share by country for Bistro
CountryShare
United States19.3%
Italy10.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bistro audience in United States is strongest.

Fig. 05

Top regions by affinity

Bistro fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~50K4.86×
02North Dakota~40K2.67×
03Oregon~100K1.94×
04Illinois~400K1.81×
05Tennessee~200K1.59×
06Ohio~300K1.54×
07New York~500K1.41×
08Louisiana~100K1.38×
09California~1M1.37×
10Colorado~100K1.32×
11Florida~500K1.16×
12North Carolina~200K1.15×
13New Jersey~200K1.15×
14Washington, District of Columbia~20K1.13×
15Texas~600K1.08×
16Washington~100K1.05×
17Kansas~50K1.04×
18Vermont~10K1.03×
19Hawaii~30K1.02×
20South Carolina~100K1.01×
21Pennsylvania~200K1.00×
22Maine~20K0.91×
23Virginia~100K0.88×
24Montana~20K0.86×
25Georgia~200K0.83×
26Arkansas~40K0.83×
27Alaska~10K0.81×
28New Mexico~30K0.80×
29South Dakota~10K0.80×
30New Hampshire~20K0.79×
31Connecticut~50K0.78×
32Kentucky~60K0.77×
33Massachusetts~100K0.76×
34West Virginia~20K0.76×
35Rhode Island~10K0.72×
36Oklahoma~50K0.71×
37Mississippi~40K0.70×
38Michigan~100K0.68×
39Missouri~70K0.68×
40Nevada~40K0.68×
41Maryland~70K0.67×
42Utah~40K0.66×
43Idaho~20K0.66×
44Arizona~80K0.64×
45Iowa~30K0.62×
46Nebraska~20K0.62×
47Indiana~70K0.61×
48Wisconsin~60K0.61×
49Alabama~50K0.59×
50Minnesota~50K0.53×
Fig. 06

Affinity by region

Affinity by region — Bistro, United States
0.53×1.00×4.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bistro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bistro audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.62×
02CappuccinoFood & Beverages3.36×
03Non-alcoholic beverageFood & Beverages3.12×
04Mineral waterFood & Beverages2.69×
05PastryFood & Beverages2.21×
06Real propertyHome & Garden2.20×
07Microwave ovenHome & Garden2.11×
08Fast casual restaurantsFood & Beverages1.88×
09Charitable organizationPolitics & Society1.66×
10BakeryFood & Beverages1.65×
11Trader Joe'sShopping1.64×
12Panda ExpressFood & Beverages1.63×
13Discount storesShopping1.59×
14Take-outFood & Beverages1.57×
15Texas RoadhouseFood & Beverages1.56×
16Italian cuisineFood & Beverages1.56×
17Subscription business modelShopping1.56×
18ApartmentBusiness & Career1.55×
19Organic foodFood & Beverages1.54×
20GeneticsKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bistro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bistro audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Community OrientationOPEN1.52×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bistro audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.76×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bistro have in United States?

Bistro has an estimated audience of 6,449,440 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bistro fans?

66.7% of Bistro fans are female, 33.3% are male, with an average age of 41.0 years.

03

Which brands do Bistro fans like most?

Bistro fans show strongest brand affinity for Non-alcoholic beverage (3.12×), Real property (2.2×), and Trader Joe's (1.64×) over the country average.

04

Where do Bistro fans live in United States?

Bistro fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bistro fans also like?

Beyond Bistro itself, the audience over-indexes on Real property (2.2×), Trader Joe's (1.64×), Texas Roadhouse (1.56×), and Pastry (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bistro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bistro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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