Rascasse Audience Intelligence

Bistro Audience in Germany

A data profile of the people who buy, follow and care about Bistro in Germany — modelled from more than twelve digital signal sources. Bistro has an estimated audience of 1,323,832 people in Germany.

#121among Touchpoint in Germany#249in Food & Beverages

The average Bistro fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Google Flights, Nature, with strongest over-indexing on Tagesschau (2.58× the country average).

Demographically, the Bistro audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bistro fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bistro profile in Germany.

Audience size
1.3M
in Germany
Gender
56.1%♀
43.9% male
Age
40.8
average years
Country rank
#5022
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bistro fans

56.1% are female, 43.9% are male, average age 40.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Bistro audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age40.8
Estimated audience size1,323,832
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Bistro audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3923%
40-4927%
50+19%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Bistro audience comes from Germany.

Worldwide audience distribution share by country for Bistro
CountryShare
United States19.3%
Italy10.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bistro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bistro fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.35×
02Hessen~100K1.30×
03Hamburg~40K1.30×
04Berlin~80K1.29×
05Sachsen~80K1.20×
06Schleswig-Holstein~60K1.17×
07Mecklenburg-Vorpommern~30K1.14×
08Saarland~10K0.90×
09Thüringen~30K0.88×
10Rheinland-Pfalz~60K0.87×
11Sachsen-Anhalt~30K0.87×
12Niedersachsen~100K0.83×
13Bremen~9K0.83×
14Bayern~200K0.82×
15Baden-Württemberg~100K0.78×
16Nordrhein-Westfalen~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Bistro, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bistro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bistro audience
#·InterestCategoryAffinity×
01Google FlightsTravel & Leisure5.07×
02Mila KunisMovies & TV5.07×
03Baby toysKids & Family5.07×
04Italo discoMusic & Radio4.44×
05Sparkling wineFood & Beverages3.25×
06Real propertyHome & Garden3.19×
07Non-alcoholic beverageFood & Beverages3.19×
08AllgäuTravel & Leisure3.18×
09TagesschauMovies & TV2.58×
10RefrigeratorHome & Garden2.45×
11FocusNews2.36×
12Western UnionBusiness & Career2.16×
13GMX MailInternet & Social Media2.05×
14TransfermarktSports2.02×
15VolunteeringPolitics & Society2.01×
16Müller (company)Food & Beverages1.90×
17Distilled beverageFood & Beverages1.85×
18NatureHome & Garden1.83×
19Netto Marken-DiscountShopping1.82×
20CoffeehousesFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bistro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bistro audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
Need for SecurityCONSERVATISM1.31×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bistro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Sports ActivityPOWER0.77×
Price SensitivityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bistro have in Germany?

Bistro has an estimated audience of 1,323,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bistro fans?

56.1% of Bistro fans are female, 43.9% are male, with an average age of 40.8 years.

03

Which brands do Bistro fans like most?

Bistro fans show strongest brand affinity for Tagesschau (2.58×), Google Flights (5.07×), and Nature (1.83×) over the country average.

04

Where do Bistro fans live in Germany?

Bistro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bistro fans also like?

Beyond Bistro itself, the audience over-indexes on Google Flights (5.07×), Nature (1.83×), Müller (company) (1.9×), and Netto Marken-Discount (1.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bistro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bistro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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