Bistro Audience in Germany
Bistro has an estimated audience of 1,323,832 people in Germany. 56.1% are female, 43.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Stradivarius, Israel, Jack White, Snow White (Fables).
The average Bistro fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Stradivarius, Israel, with strongest over-indexing on Goes (1.92× the country average). Demographically, the Bistro audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bistro fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.8 |
| Estimated audience size | 1,323,832 |
Audience persona
The typical Bistro fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 240,952 | 0.83× |
| Bayern | 184,179 | 0.87× |
| Baden-Württemberg | 149,800 | 0.83× |
| Niedersachsen | 108,339 | 0.84× |
| Hessen | 92,552 | 0.92× |
| Berlin | 82,815 | 1.4× |
| Sachsen | 81,351 | 1.25× |
| Rheinland-Pfalz | 58,052 | 0.88× |
| Schleswig-Holstein | 47,611 | 1× |
| Hamburg | 42,467 | 1.42× |
| Brandenburg | 41,175 | 1× |
| Thüringen | 31,169 | 0.92× |
| Sachsen-Anhalt | 30,678 | 0.89× |
| Mecklenburg-Vorpommern | 29,274 | 1.16× |
| Saarland | 15,010 | 0.92× |
| Bremen | 9,762 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.92× | Travel & Leisure |
| Stradivarius | 1.54× | Shopping |
| Israel | 1.54× | Travel & Leisure |
| Jack White | 1.54× | Movies & TV |
| Snow White (Fables) | 1.63× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| Esra Erol | 3.59× | Movies & TV |
| Keeper (password manager) | 2.65× | Technology & Electronics |
| Rockland County, New York | 5.07× | Travel & Leisure |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Hakone, Kanagawa | 3.15× | Travel & Leisure |
| Preacher (comics) | 3.25× | Literature |
| Euphonium | 5.07× | Music & Radio |
| Historic site | 4.61× | Arts & Culture |
| Coworking | 1.79× | Business & Career |
| Emperor Entertainment Group | 1.53× | Business & Career |
| New Era (Namibia) | 1.74× | News |
| Fatteh | 4.27× | Food & Beverages |
| Figure painting (hobby) | 1.62× | Arts & Culture |
| Information sensitivity | 2.1× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Pet Ownership | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Tradition | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 10.8% |
| United Kingdom | 6.0% |
See Bistro audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Bistro have in Germany?
Bistro has an estimated audience of 1,323,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bistro fans?
56.1% of Bistro fans are female, 43.9% are male, with an average age of 40.8 years.
Which brands do Bistro fans like most?
Bistro fans show strongest brand affinity for Goes (1.92×), Stradivarius (1.54×), and Israel (1.54×) over the country average.
Where do Bistro fans live in Germany?
Bistro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 240,952), Bayern (reach 184,179), and Baden-Württemberg (reach 149,800). These three regions account for the largest share of the active audience.
What other brands do Bistro fans also like?
Beyond Bistro itself, the audience over-indexes on Stradivarius (1.54×), Israel (1.54×), Jack White (1.54×), and Snow White (Fables) (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bistro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.