A data profile of the people who buy, follow and care about Packaging and labeling in Italy — modelled from more than twelve digital signal sources. Packaging and labeling has an estimated audience of 7,012,182 people in Italy.
Packaging and labeling has an estimated audience of 7,012,182 people in Italy. 56.5% are female, 43.5% are male, average age 45.1. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Volunteering, Champagne.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.91× the country average).
Demographically, the Packaging and labeling audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Packaging and labeling fan in Italy is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Packaging and labeling profile in Italy.
56.5% are female, 43.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.1 |
| Estimated audience size | 7,012,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Packaging and labeling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 9.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Packaging and labeling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital printing | Arts & Culture | 3.48× | ||
| 02 | Wikipedia | Internet & Social Media | 2.79× | ||
| 03 | Satire | Literature | 2.39× | ||
| 04 | Champagne | Food & Beverages | 2.23× | ||
| 05 | Mediaset | Technology & Electronics | 2.11× | ||
| 06 | Internet & Social Media | 1.91× | |||
| 07 | Innovation | Business & Career | 1.91× | ||
| 08 | General practitioner | Health | 1.91× | ||
| 09 | HVAC | Home & Garden | 1.84× | ||
| 10 | Volunteering | Politics & Society | 1.81× | ||
| 11 | Sustainable energy | Home & Garden | 1.78× | ||
| 12 | Genetics | Kids & Family | 1.76× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.74× | ||
| 14 | Renewable energy | Business & Career | 1.70× | ||
| 15 | Coop | Food & Beverages | 1.66× | ||
| 16 | Slovenia | Travel & Leisure | 1.58× | ||
| 17 | Personal finance | Business & Career | 1.56× | ||
| 18 | SuperEnalotto | Games | 1.54× | ||
| 19 | Milk | Food & Beverages | 1.54× | ||
| 20 | Instant messaging | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.86× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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