Packaging and labeling Audience in United States
Packaging and labeling has an estimated audience of 14,342,717 people in United States. 60.5% are female, 39.5% are male, average age 36.6. Top brand affinities: Pillow, 3D printing, Kendra Scott, Home staging, Isla Holbox.
Top brand affinities include Pillow, 3D printing, Kendra Scott, with strongest over-indexing on Pillow (1.61× the country average). Demographically, the Packaging and labeling audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Packaging and labeling fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.6 |
| Estimated audience size | 14,342,717 |
Audience persona
The typical Packaging and labeling fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.61× | Home & Garden |
| 3D printing | 1.83× | Technology & Electronics |
| Kendra Scott | 1.55× | Fashion & Accessoires |
| Home staging | 2.58× | Home & Garden |
| Isla Holbox | 11.52× | Travel & Leisure |
| Cam Ward | 1.68× | Sports |
| Keene, New Hampshire | 8.67× | Travel & Leisure |
| Hayward, California | 4.75× | Travel & Leisure |
| Sinaloa | 1.57× | Travel & Leisure |
| Girolando cattle | 10.18× | Pets & Animals |
| John Havlicek | 5.92× | Sports |
| Kento Yamazaki | 4.12× | Movies & TV |
| Women's empowerment | 1.56× | Politics & Society |
| UK garage | 1.93× | Music & Radio |
| Iron Man (film) | 1.64× | Movies & TV |
| Janitor | 2.12× | Home & Garden |
| Riedel (glass manufacturer) | 8.21× | Home & Garden |
| REC TEC Grills | 6.02× | Sports |
| Manual labour | 1.92× | Business & Career |
| Paul Dano | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.13 |
| Risk Appetite | THRILL | 2.06 |
| Extroversion | THRILL | 1.59 |
| Sustainability | BALANCE | 1.49 |
| Individualism | JOY | 1.44 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 9.3% |
| Brazil | 5.2% |
See Packaging and labeling audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.