Packaging and labeling Audience in Germany
Packaging and labeling has an estimated audience of 3,106,669 people in Germany. 57.1% are female, 42.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Home Delivery, Information sensitivity, Este, Veneto.
The average Packaging and labeling fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Packaging and labeling audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Packaging and labeling fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.8 |
| Estimated audience size | 3,106,669 |
Audience persona
The typical Packaging and labeling fan in Germany is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 722,822 | 1.06× |
| Bayern | 629,783 | 1.26× |
| Baden-Württemberg | 496,815 | 1.17× |
| Niedersachsen | 303,318 | 1.01× |
| Hessen | 237,570 | 1× |
| Sachsen | 151,579 | 0.99× |
| Rheinland-Pfalz | 150,334 | 0.97× |
| Berlin | 135,012 | 0.97× |
| Schleswig-Holstein | 98,624 | 0.88× |
| Thüringen | 91,573 | 1.16× |
| Brandenburg | 79,426 | 0.82× |
| Hamburg | 73,022 | 1.04× |
| Sachsen-Anhalt | 64,636 | 0.8× |
| Mecklenburg-Vorpommern | 43,740 | 0.74× |
| Bremen | 34,331 | 1.29× |
| Saarland | 31,443 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Home Delivery | 1.81× | Food & Beverages |
| Information sensitivity | 3.42× | Technology & Electronics |
| Este, Veneto | 1.6× | Travel & Leisure |
| Corfu (regional unit) | 2.04× | Travel & Leisure |
| Esra Erol | 3.36× | Movies & TV |
| Figure painting (hobby) | 2.22× | Arts & Culture |
| Golem | 1.66× | Technology & Electronics |
| MK | 1.51× | Music & Radio |
| Volvo V60 | 2.41× | Cars & Mobility |
| Sixx | 1.55× | Movies & TV |
| Theocracy | 5× | Music & Radio |
| Solo climbing | 1.9× | Sports |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Coworking | 1.91× | Business & Career |
| Throne of Glass | 2.5× | Literature |
| Roaming | 1.8× | Technology & Electronics |
| Humans (TV series) | 2.02× | Movies & TV |
| Vijesti.ba | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Indulgence | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.44 |
| Pet Ownership | JOY | 1.38 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 9.3% |
| Brazil | 5.2% |
See Packaging and labeling audiences in other countries
- Packaging and labeling — United States
- Packaging and labeling — United Kingdom
- Packaging and labeling — France
- Packaging and labeling — Italy
- Packaging and labeling — Spain
- Packaging and labeling — Brazil
- Packaging and labeling — Japan
- Packaging and labeling — South Korea
- Packaging and labeling — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Packaging and labeling have in Germany?
Packaging and labeling has an estimated audience of 3,106,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Packaging and labeling fans?
57.1% of Packaging and labeling fans are female, 42.9% are male, with an average age of 42.8 years.
Which brands do Packaging and labeling fans like most?
Packaging and labeling fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.93×), and Home Delivery (1.81×) over the country average.
Where do Packaging and labeling fans live in Germany?
Packaging and labeling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 722,822), Bayern (reach 629,783), and Baden-Württemberg (reach 496,815). These three regions account for the largest share of the active audience.
What other brands do Packaging and labeling fans also like?
Beyond Packaging and labeling itself, the audience over-indexes on Škoda Kodiaq (1.93×), Home Delivery (1.81×), Information sensitivity (3.42×), and Este, Veneto (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.