Rascasse Audience Intelligence

Packaging and labeling Audience in Germany

A data profile of the people who buy, follow and care about Packaging and labeling in Germany — modelled from more than twelve digital signal sources. Packaging and labeling has an estimated audience of 3,106,669 people in Germany.

#1245among Topic in Germany#212in Business & Career

The average Packaging and labeling fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Netto Marken-Discount, Efficient energy use, with strongest over-indexing on Tagesschau (1.77× the country average).

Demographically, the Packaging and labeling audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Packaging and labeling fan in Germany is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Packaging and labeling profile in Germany.

Audience size
3.1M
in Germany
Gender
57.1%♀
42.9% male
Age
42.8
average years
Country rank
#2022
Topic in Germany
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Packaging and labeling fans

57.1% are female, 42.9% are male, average age 42.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Packaging and labeling audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age42.8
Estimated audience size3,106,669
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Packaging and labeling audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4927%
50+23%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Packaging and labeling audience comes from Germany.

Worldwide audience distribution share by country for Packaging and labeling
CountryShare
United States19.0%
Italy9.3%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Packaging and labeling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Packaging and labeling fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.18×
02Bremen~30K1.17×
03Bayern~600K1.13×
04Nordrhein-Westfalen~700K1.09×
05Baden-Württemberg~500K1.08×
06Sachsen~200K1.02×
07Niedersachsen~300K1.00×
08Hamburg~70K0.98×
09Hessen~200K0.97×
10Rheinland-Pfalz~200K0.97×
11Berlin~100K0.95×
12Sachsen-Anhalt~80K0.95×
13Schleswig-Holstein~100K0.92×
14Saarland~40K0.92×
15Brandenburg~90K0.91×
16Mecklenburg-Vorpommern~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Packaging and labeling, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Packaging and labeling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Packaging and labeling audience
#·InterestCategoryAffinity×
01RDSMovies & TV7.14×
02Non-alcoholic beverageFood & Beverages4.02×
03BiochemistryBusiness & Career3.33×
04MSNNews2.66×
05AluminiumHome & Garden2.66×
06RefrigeratorHome & Garden2.54×
07Public transportCars & Mobility2.40×
08Efficient energy useTechnology & Electronics2.31×
09LodgingTravel & Leisure2.21×
10BiologyHealth2.15×
11InnovationBusiness & Career1.99×
12TagesschauMovies & TV1.77×
13French BulldogPets & Animals1.77×
14Solar energyHome & Garden1.71×
15Netto Marken-DiscountShopping1.70×
16DessertsFood & Beverages1.69×
17KitchenHome & Garden1.66×
18TattoosFashion & Accessoires1.63×
19TransfermarktSports1.62×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Packaging and labeling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Packaging and labeling audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
Urban LifestyleOPEN1.42×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Packaging and labeling audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Sports ActivityPOWER0.82×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Packaging and labeling have in Germany?

Packaging and labeling has an estimated audience of 3,106,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Packaging and labeling fans?

57.1% of Packaging and labeling fans are female, 42.9% are male, with an average age of 42.8 years.

03

Which brands do Packaging and labeling fans like most?

Packaging and labeling fans show strongest brand affinity for Tagesschau (1.77×), Netto Marken-Discount (1.7×), and Efficient energy use (2.31×) over the country average.

04

Where do Packaging and labeling fans live in Germany?

Packaging and labeling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Packaging and labeling fans also like?

Beyond Packaging and labeling itself, the audience over-indexes on Netto Marken-Discount (1.7×), Efficient energy use (2.31×), Nature (1.51×), and Non-alcoholic beverage (4.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Packaging and labeling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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