Rascasse Audience Intelligence

Packaging and labeling Audience in Brazil

A data profile of the people who buy, follow and care about Packaging and labeling in Brazil — modelled from more than twelve digital signal sources. Packaging and labeling has an estimated audience of 3,943,051 people in Brazil.

#1143among Topic in Brazil#239in Business & Career

Packaging and labeling has an estimated audience of 3,943,051 people in Brazil. 67.3% are female, 32.7% are male, average age 42.9. Top brand affinities: MSN, Blanket, Dafiti, Public transport, Flower.

Top brand affinities include MSN, Blanket, Dafiti, with strongest over-indexing on MSN (1.76× the country average).

Demographically, the Packaging and labeling audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.

The typical Packaging and labeling fan in Brazil is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for MSN.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Packaging and labeling profile in Brazil.

Audience size
3.9M
in Brazil
Gender
67.3%♀
32.7% male
Age
42.9
average years
Country rank
#1725
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Packaging and labeling fans

67.3% are female, 32.7% are male, average age 42.9.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Packaging and labeling audience in Brazil
MetricValue
Female67.3%
Male32.7%
Average age42.9
Estimated audience size3,943,051
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Packaging and labeling audience in Brazil
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Packaging and labeling audience comes from Brazil.

Worldwide audience distribution share by country for Packaging and labeling
CountryShare
United States19.0%
Italy9.3%
Brazil5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Packaging and labeling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Packaging and labeling audience
#·InterestCategoryAffinity×
01MichelangeloArts & Culture3.84×
02Non-alcoholic beverageFood & Beverages3.17×
03OrigamiKids & Family2.71×
04BlanketHome & Garden2.56×
05Microwave ovenHome & Garden1.96×
06Public transportCars & Mobility1.92×
07Ice creamFood & Beverages1.80×
08Anne HathawayMovies & TV1.78×
09Zoom!Business & Career1.78×
10MSNNews1.76×
11Bossa novaMusic & Radio1.73×
12LodgingTravel & Leisure1.72×
13DafitiFashion & Accessoires1.69×
14Virtual realityTechnology & Electronics1.69×
15WaxingBeauty & Wellness1.65×
16Goiás Esporte ClubeSports1.58×
17FlowerHome & Garden1.56×
18Brad PittMovies & TV1.54×
19BakingFood & Beverages1.53×
20MilkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Packaging and labeling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Packaging and labeling audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
IndividualismJOY1.78×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Packaging and labeling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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