A data profile of the people who buy, follow and care about Packaging and labeling in United Kingdom — modelled from more than twelve digital signal sources. Packaging and labeling has an estimated audience of 3,691,713 people in United Kingdom.
The average Packaging and labeling fan in United Kingdom is 44.2 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Wikipedia, Hobby, Volunteering, with strongest over-indexing on Wikipedia (2.62× the country average).
Demographically, the Packaging and labeling audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Packaging and labeling fan in United Kingdom is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Packaging and labeling profile in United Kingdom.
59.9% are female, 40.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.2 |
| Estimated audience size | 3,691,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Packaging and labeling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 9.3% |
| Brazil | 5.2% |
Where the Packaging and labeling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.11× | |
| 02 | South East | ~500K | 1.03× | |
| 03 | North East | ~100K | 1.02× | |
| 04 | East Midlands | ~300K | 1.01× | |
| 05 | West Midlands | ~200K | 1.01× | |
| 06 | South West | ~300K | 1.00× | |
| 07 | Yorkshire and the Humber | ~300K | 0.96× | |
| 08 | North West | ~400K | 0.92× |
The strongest cross-interests of the Packaging and labeling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.62× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.62× | ||
| 03 | Cappuccino | Food & Beverages | 2.40× | ||
| 04 | Adoption | Kids & Family | 2.37× | ||
| 05 | Risk management | Business & Career | 2.35× | ||
| 06 | Mother's Day | Kids & Family | 2.14× | ||
| 07 | Esso | Cars & Mobility | 2.13× | ||
| 08 | Refrigerator | Home & Garden | 2.10× | ||
| 09 | Volunteering | Politics & Society | 2.05× | ||
| 10 | Satire | Literature | 2.05× | ||
| 11 | Innovation | Business & Career | 1.99× | ||
| 12 | Hobby | Home & Garden | 1.72× | ||
| 13 | Distilled beverage | Food & Beverages | 1.62× | ||
| 14 | Organic food | Food & Beverages | 1.62× | ||
| 15 | Etsy | Fashion & Accessoires | 1.60× | ||
| 16 | Nonprofit organization | Politics & Society | 1.57× | ||
| 17 | Tradition | Politics & Society | 1.57× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | Supermarket | Shopping | 1.55× | ||
| 20 | William Hill (bookmaker) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.62× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Pet Ownership | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.92× |
Packaging and labeling has an estimated audience of 3,691,713 people in United Kingdom, concentrated in South East and East of England.
59.9% of Packaging and labeling fans are female, 40.1% are male, with an average age of 44.2 years.
Packaging and labeling fans show strongest brand affinity for Wikipedia (2.62×), Hobby (1.72×), and Volunteering (2.05×) over the country average.
Packaging and labeling fans in United Kingdom are most concentrated in South East (reach ~500K), East of England (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Packaging and labeling itself, the audience over-indexes on Hobby (1.72×), Volunteering (2.05×), Aldi (1.55×), and Refrigerator (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Packaging and labeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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