A data profile of the people who buy, follow and care about Town in Italy — modelled from more than twelve digital signal sources. Town has an estimated audience of 7,277,599 people in Italy.
Town has an estimated audience of 7,277,599 people in Italy. 55.8% are female, 44.2% are male, average age 43.3. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Adriatic Sea, Singer-songwriter.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.29× the country average).
Demographically, the Town audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Town fan in Italy is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Town profile in Italy.
55.8% are female, 44.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.3 |
| Estimated audience size | 7,277,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Town audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.3% |
| Italy | 13.1% |
| Brazil | 3.9% |
The strongest cross-interests of the Town audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.35× | ||
| 02 | Wikipedia | Internet & Social Media | 3.29× | ||
| 03 | Satire | Literature | 2.75× | ||
| 04 | Adriatic Sea | Travel & Leisure | 2.59× | ||
| 05 | General practitioner | Health | 2.40× | ||
| 06 | Mediaset | Technology & Electronics | 2.34× | ||
| 07 | Champagne | Food & Beverages | 2.28× | ||
| 08 | Travel website | Travel & Leisure | 2.09× | ||
| 09 | Internet & Social Media | 1.98× | |||
| 10 | Volunteering | Politics & Society | 1.89× | ||
| 11 | Singer-songwriter | Music & Radio | 1.80× | ||
| 12 | Genetics | Kids & Family | 1.79× | ||
| 13 | Real property | Home & Garden | 1.74× | ||
| 14 | Musical theatre | Movies & TV | 1.72× | ||
| 15 | Rural tourism | Travel & Leisure | 1.72× | ||
| 16 | Personal finance | Business & Career | 1.61× | ||
| 17 | Nonprofit organization | Politics & Society | 1.59× | ||
| 18 | Milk | Food & Beverages | 1.54× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | Wine tasting | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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