Rascasse Audience Intelligence

Town Audience in United States

A data profile of the people who buy, follow and care about Town in United States — modelled from more than twelve digital signal sources. Town has an estimated audience of 15,757,500 people in United States.

#1501among Topic in United States#191in Travel & Leisure

The average Town fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Real property, Genetics, Ticketmaster, with strongest over-indexing on Real property (2.24× the country average).

Demographically, the Town audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Town fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Town profile in United States.

Audience size
15.8M
in United States
Gender
59.8%♀
40.2% male
Age
41.6
average years
Country rank
#2203
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Town fans

59.8% are female, 40.2% are male, average age 41.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Town audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.6
Estimated audience size15,757,500
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Town audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Town audience comes from United States.

Worldwide audience distribution share by country for Town
CountryShare
United States28.3%
Italy13.1%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Town audience in United States is strongest.

Fig. 05

Top regions by affinity

Town fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K2.24×
02California~3.5M2.01×
03Wyoming~40K1.87×
04Idaho~100K1.70×
05Massachusetts~500K1.52×
06New York~1M1.38×
07New Hampshire~80K1.30×
08Connecticut~200K1.28×
09Kansas~200K1.27×
10New Jersey~500K1.16×
11Maine~70K1.15×
12Louisiana~200K1.12×
13North Carolina~500K1.04×
14Montana~40K1.01×
15South Carolina~200K0.95×
16Virginia~400K0.94×
17Kentucky~200K0.94×
18Ohio~500K0.93×
19Rhode Island~50K0.93×
20Hawaii~60K0.92×
21South Dakota~30K0.92×
22North Dakota~30K0.92×
23Delaware~40K0.91×
24Oklahoma~200K0.89×
25New Mexico~70K0.89×
26Georgia~400K0.88×
27Indiana~300K0.87×
28West Virginia~60K0.87×
29Alaska~30K0.87×
30Florida~900K0.86×
31Texas~1M0.85×
32Mississippi~100K0.85×
33Tennessee~300K0.84×
34Arkansas~100K0.84×
35Pennsylvania~400K0.83×
36Maryland~200K0.82×
37Alabama~200K0.81×
38Arizona~300K0.78×
39Minnesota~200K0.78×
40Oregon~100K0.78×
41Nebraska~60K0.78×
42Missouri~200K0.77×
43Colorado~200K0.76×
44Wisconsin~200K0.76×
45Iowa~100K0.76×
46Illinois~400K0.75×
47Washington~200K0.75×
48Michigan~300K0.74×
49Utah~100K0.74×
50Washington, District of Columbia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Town, United States
0.73×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Town audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages2.78×
02PoliticoPolitics & Society2.33×
03Real propertyHome & Garden2.24×
04New York PostNews2.18×
05Non-alcoholic beverageFood & Beverages2.08×
06Rail transportTravel & Leisure1.90×
07Drudge ReportSports1.85×
08Microwave ovenHome & Garden1.83×
09Made in USABusiness & Career1.80×
10KayakTravel & Leisure1.77×
11TicketmasterTravel & Leisure1.76×
12LibraryLiterature1.72×
13Hardware storeHome & Garden1.66×
14GeneticsKids & Family1.65×
15Ace HardwareHome & Garden1.57×
16PastryFood & Beverages1.57×
17Discount storesShopping1.55×
18DentistryBusiness & Career1.55×
19CBS NewsMovies & TV1.54×
20NostalgiaHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Town audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Career OrientationPOWER1.35×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Town audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.74×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Town have in United States?

Town has an estimated audience of 15,757,500 people in United States, concentrated in California and New York.

02

What is the gender split and age of Town fans?

59.8% of Town fans are female, 40.2% are male, with an average age of 41.6 years.

03

Which brands do Town fans like most?

Town fans show strongest brand affinity for Real property (2.24×), Genetics (1.65×), and Ticketmaster (1.76×) over the country average.

04

Where do Town fans live in United States?

Town fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Town fans also like?

Beyond Town itself, the audience over-indexes on Genetics (1.65×), Ticketmaster (1.76×), New York Post (2.18×), and Discount stores (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Town audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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