Town Audience in United States

Town logo

Town has an estimated audience of 15,757,500 people in United States. 59.8% are female, 40.2% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Hebe, WKRN-TV, New Era (Namibia), Tech News, Hattiesburg, Mississippi.

The average Town fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, WKRN-TV, New Era (Namibia), with strongest over-indexing on Hebe (1.77× the country average). Demographically, the Town audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Town fans

Demographic split for Town audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.6
Estimated audience size15,757,500

Audience persona

The typical Town fan in United States is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Town in United States
RegionReachAffinity
California3,115,6081.8×
New York1,341,1761.52×
Texas1,323,5940.98×
Florida1,006,3490.94×
Massachusetts554,9411.79×
North Carolina554,5721.17×
Georgia491,7721.01×
New Jersey481,3641.2×
Pennsylvania468,7940.88×
Virginia464,0831.21×
Illinois439,7000.84×
Ohio414,3690.85×
Michigan329,8990.8×
Arizona296,1080.92×
Washington292,3960.93×
Indiana285,8380.99×
Tennessee280,7100.89×
South Carolina254,1591.07×
Maryland249,8080.92×
Minnesota246,1191.09×
Connecticut236,2981.5×
Colorado217,1670.87×
Missouri214,8060.85×
Wisconsin213,2170.9×
Alabama199,2190.9×
Louisiana186,4660.92×
Kentucky181,7820.92×
Oregon166,3470.92×
Oklahoma154,6550.88×
Nevada151,6010.99×
Mississippi121,7960.94×
Kansas118,4260.95×
Utah112,5710.8×
Arkansas106,2810.82×
Iowa100,1670.77×
Maine77,5861.37×
New Hampshire77,4551.25×
Idaho74,7200.95×
New Mexico69,0030.87×
Hawaii62,9810.93×
West Virginia60,9830.83×
Nebraska60,2440.76×
Rhode Island55,1471.1×
Montana49,1691.12×
Delaware38,3640.88×
Washington, District of Columbia37,3420.79×
North Dakota32,0830.99×
Vermont30,9611.12×
South Dakota26,8200.74×
Alaska23,7490.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Town audience
BrandAffinityCategory
Hebe1.77×Home & Garden
WKRN-TV1.71×Movies & TV
New Era (Namibia)1.67×News
Tech News1.64×Technology & Electronics
Hattiesburg, Mississippi1.74×Travel & Leisure
Voltron: Legendary Defender2.68×Movies & TV
Certified diabetes educator2.05×Business & Career
Software widget2.12×Technology & Electronics
Albany County, New York1.56×Travel & Leisure
The Haunted1.55×Music & Radio
Parasyte1.95×Literature
Final Fantasy VII (Famicom)1.64×Games
Escape Games2.1×Games
The Finder (U.S. TV series)1.93×Movies & TV
Indiana University School of Medicine1.51×Business & Career
Haworth1.69×Home & Garden
Creative Machine Embroidery1.56×Home & Garden
Donmar Warehouse2.61×Arts & Culture
Saxophone technique1.66×Music & Radio
Steelheart1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Town audience
TraitClusterScore
IndividualismJOY1.14
PatriotismCONSERVATISM1.13
Need for SecurityCONSERVATISM1.13
TravellingTHRILL1.12
DIY MentalityTHRILL1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Town
CountryShare
United States28.3%
Italy13.1%
Brazil3.9%

See Town audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Town have in United States?

Town has an estimated audience of 15,757,500 people in United States, concentrated in California and New York.

What is the gender split and age of Town fans?

59.8% of Town fans are female, 40.2% are male, with an average age of 41.6 years.

Which brands do Town fans like most?

Town fans show strongest brand affinity for Hebe (1.77×), WKRN-TV (1.71×), and New Era (Namibia) (1.67×) over the country average.

Where do Town fans live in United States?

Town fans in United States are most concentrated in California (reach 3,115,608), New York (reach 1,341,176), and Texas (reach 1,323,594). These three regions account for the largest share of the active audience.

What other brands do Town fans also like?

Beyond Town itself, the audience over-indexes on WKRN-TV (1.71×), New Era (Namibia) (1.67×), Tech News (1.64×), and Hattiesburg, Mississippi (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.