Rascasse Audience Intelligence

Town Audience in Germany

A data profile of the people who buy, follow and care about Town in Germany — modelled from more than twelve digital signal sources. Town has an estimated audience of 710,214 people in Germany.

#3835among Topic in Germany#695in Travel & Leisure

The average Town fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Family, Mila Kunis, with strongest over-indexing on Tagesschau (3.01× the country average).

Demographically, the Town audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Town fan in Germany is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Town profile in Germany.

Audience size
710K
in Germany
Gender
47.6%♀
52.4% male
Age
39.1
average years
Country rank
#8754
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Town fans

47.6% are female, 52.4% are male, average age 39.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Town audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age39.1
Estimated audience size710,214
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Town audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Town audience comes from Germany.

Worldwide audience distribution share by country for Town
CountryShare
United States28.3%
Italy13.1%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Town audience in Germany is strongest.

Fig. 05

Top regions by affinity

Town fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.26×
02Thüringen~20K1.10×
03Niedersachsen~80K1.09×
04Hessen~60K1.07×
05Berlin~30K1.06×
06Nordrhein-Westfalen~200K1.05×
07Brandenburg~20K1.02×
08Hamburg~20K1.00×
09Bremen~6K0.98×
10Rheinland-Pfalz~30K0.97×
11Sachsen~30K0.97×
12Bayern~100K0.96×
13Baden-Württemberg~90K0.96×
14Schleswig-Holstein~20K0.94×
15Sachsen-Anhalt~20K0.93×
16Saarland~8K0.91×
Fig. 06

Affinity by region

Affinity by region — Town, Germany
0.91×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Town audience
#·InterestCategoryAffinity×
01Frankfurt Book FairLiterature12.20×
02Heute JournalMovies & TV7.77×
03Mila KunisMovies & TV6.85×
04EurodanceMusic & Radio4.12×
05Non-alcoholic beverageFood & Beverages3.55×
06Motor oilCars & Mobility3.36×
07Pedro PascalMovies & TV3.17×
08TagesschauMovies & TV3.01×
09Real propertyHome & Garden2.97×
10Office 365Technology & Electronics2.68×
11FundraisingBusiness & Career2.53×
12Travel websiteTravel & Leisure2.47×
13FocusNews2.35×
14RefrigeratorHome & Garden2.25×
15Solar energyHome & Garden2.06×
16TransfermarktSports1.92×
17Müller (company)Food & Beverages1.80×
18FamilyKids & Family1.66×
19AutoScout24Cars & Mobility1.54×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Town audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
SpiritualityBALANCE1.42×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Town audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.73×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Town have in Germany?

Town has an estimated audience of 710,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Town fans?

47.6% of Town fans are female, 52.4% are male, with an average age of 39.1 years.

03

Which brands do Town fans like most?

Town fans show strongest brand affinity for Tagesschau (3.01×), Family (1.66×), and Mila Kunis (6.85×) over the country average.

04

Where do Town fans live in Germany?

Town fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Town fans also like?

Beyond Town itself, the audience over-indexes on Family (1.66×), Mila Kunis (6.85×), Müller (company) (1.8×), and Frankfurt Book Fair (12.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Town audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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