A data profile of the people who buy, follow and care about Salzburg in Netherlands — modelled from more than twelve digital signal sources. Salzburg has an estimated audience of 207,349 people in Netherlands.
The average Salzburg fan in Netherlands is 48.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Walking, Jumbo (supermarket), Ski resort, with strongest over-indexing on Walking (2.66× the country average).
Demographically, the Salzburg audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Sports Activity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Salzburg fan in Netherlands is more female, around 48.6 years old, with strong Sports Activity tendencies and a notable affinity for Walking.
The key figures that characterise the Salzburg profile in Netherlands.
61.9% are female, 38.1% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 48.6 |
| Estimated audience size | 207,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 42% |
Where the Salzburg audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~20K | 1.46× | |
| 02 | Gelderland | ~30K | 1.21× | |
| 03 | North Holland | ~40K | 1.17× | |
| 04 | Zuid-Holland | ~50K | 1.12× | |
| 05 | North Brabant | ~40K | 1.11× | |
| 06 | Limburg | ~20K | 1.08× | |
| 07 | Drenthe | ~6K | 0.88× | |
| 08 | Utrecht | ~10K | 0.87× | |
| 09 | Friesland | ~6K | 0.82× | |
| 10 | Groningen | ~6K | 0.82× | |
| 11 | Flevoland | ~5K | 0.81× | |
| 12 | Zeeland | ~3K | 0.71× |
The strongest cross-interests of the Salzburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Sound of Music | Music & Radio | 20.71× | ||
| 02 | Ski resort | Travel & Leisure | 3.79× | ||
| 03 | Alpine skiing | Sports | 2.70× | ||
| 04 | Walking | Sports | 2.66× | ||
| 05 | Real property | Home & Garden | 2.53× | ||
| 06 | Refrigerator | Home & Garden | 2.29× | ||
| 07 | Center Parcs | Travel & Leisure | 2.17× | ||
| 08 | Marco Borsato | Music & Radio | 2.12× | ||
| 09 | Libelle | Pets & Animals | 2.12× | ||
| 10 | Lodging | Travel & Leisure | 2.06× | ||
| 11 | TUI | Travel & Leisure | 1.99× | ||
| 12 | Belgium | Travel & Leisure | 1.76× | ||
| 13 | Ziggo | Technology & Electronics | 1.64× | ||
| 14 | ABN AMRO | Business & Career | 1.61× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.59× | ||
| 16 | Bars | Travel & Leisure | 1.58× | ||
| 17 | Psychology | Business & Career | 1.55× | ||
| 18 | HEMA | Shopping | 1.54× | ||
| 19 | Concerts | Music & Radio | 1.54× | ||
| 20 | Bol.com | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.48× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.77× | |
| Individualism | JOY | 0.84× |
Salzburg has an estimated audience of 207,349 people in Netherlands, concentrated in Zuid-Holland and North Holland.
61.9% of Salzburg fans are female, 38.1% are male, with an average age of 48.6 years.
Salzburg fans show strongest brand affinity for Walking (2.66×), Jumbo (supermarket) (1.59×), and Ski resort (3.79×) over the country average.
Salzburg fans in Netherlands are most concentrated in Zuid-Holland (reach ~50K), North Holland (reach ~40K), and North Brabant (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Salzburg itself, the audience over-indexes on Jumbo (supermarket) (1.59×), Ski resort (3.79×), Marco Borsato (2.12×), and The Sound of Music (20.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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