A data profile of the people who buy, follow and care about Lighting in Poland — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 1,695,543 people in Poland.
Lighting has an estimated audience of 1,695,543 people in Poland. 70.8% are female, 29.2% are male, average age 39.5. Top brand affinities: LED lamp, Bedroom furniture, Pepco, Castorama, Garden centre.
Top brand affinities include LED lamp, Bedroom furniture, Pepco, with strongest over-indexing on LED lamp (7.22× the country average).
Demographically, the Lighting audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Lighting fan in Poland is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for LED lamp.
The key figures that characterise the Lighting profile in Poland.
70.8% are female, 29.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 39.5 |
| Estimated audience size | 1,695,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Lighting audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LED lamp | Home & Garden | 7.22× | ||
| 02 | Garden centre | Home & Garden | 5.03× | ||
| 03 | Bedroom furniture | Home & Garden | 4.31× | ||
| 04 | Lip balm | Beauty & Wellness | 3.53× | ||
| 05 | Hardware store | Home & Garden | 3.16× | ||
| 06 | Garden furniture | Home & Garden | 2.70× | ||
| 07 | Innovation | Business & Career | 2.50× | ||
| 08 | otoMoto.pl | Cars & Mobility | 2.34× | ||
| 09 | First class travel | Travel & Leisure | 2.00× | ||
| 10 | Rossmann | Shopping | 1.99× | ||
| 11 | Konfrontacja Sztuk Walki | Sports | 1.94× | ||
| 12 | Renovation | Home & Garden | 1.89× | ||
| 13 | Pepco | Fashion & Accessoires | 1.84× | ||
| 14 | Castorama | Shopping | 1.82× | ||
| 15 | Black Red White | Home & Garden | 1.77× | ||
| 16 | Leroy Merlin | Shopping | 1.73× | ||
| 17 | Flower | Home & Garden | 1.65× | ||
| 18 | Media Markt | Shopping | 1.56× | ||
| 19 | OLX | Shopping | 1.53× | ||
| 20 | Kaufland | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| DIY Mentality | THRILL | 1.91× | |
| Design Affinity | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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