A data profile of the people who buy, follow and care about Lighting in Australia — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 3,068,291 people in Australia.
Lighting has an estimated audience of 3,068,291 people in Australia. 54.1% are female, 45.9% are male, average age 45.0. Top brand affinities: Real property, Innovation, Refrigerator, Kitchenware, Photovoltaics.
Top brand affinities include Real property, Innovation, Refrigerator, with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Lighting audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Lighting fan in Australia is balanced, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Lighting profile in Australia.
54.1% are female, 45.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.0 |
| Estimated audience size | 3,068,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Lighting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Power outage | Home & Garden | 3.03× | ||
| 02 | Photovoltaics | Home & Garden | 2.45× | ||
| 03 | LED lamp | Home & Garden | 2.24× | ||
| 04 | Window blind | Home & Garden | 2.02× | ||
| 05 | Kitchenware | Home & Garden | 1.94× | ||
| 06 | Microwave oven | Home & Garden | 1.93× | ||
| 07 | Home automation | Technology & Electronics | 1.85× | ||
| 08 | Real property | Home & Garden | 1.76× | ||
| 09 | Innovation | Business & Career | 1.74× | ||
| 10 | TK Maxx | Shopping | 1.69× | ||
| 11 | Lawn mower | Home & Garden | 1.69× | ||
| 12 | Luxury real estate | Business & Career | 1.67× | ||
| 13 | Hardware store | Home & Garden | 1.59× | ||
| 14 | Garden furniture | Home & Garden | 1.59× | ||
| 15 | Air pollution | Health | 1.59× | ||
| 16 | Blanket | Home & Garden | 1.57× | ||
| 17 | Refrigerator | Home & Garden | 1.55× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.54× | ||
| 19 | Sustainable energy | Home & Garden | 1.53× | ||
| 20 | Stainless steel | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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