Rascasse Audience Intelligence

ABC Family Audience in United States

A data profile of the people who buy, follow and care about ABC Family in United States — modelled from more than twelve digital signal sources. ABC Family has an estimated audience of 73,061 people in United States.

#859among TV Channel in United States#13082in Movies & TV

The average ABC Family fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edward Norton, Claire's, Love Actually, with strongest over-indexing on Edward Norton (18.22× the country average).

Demographically, the ABC Family audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ABC Family fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Edward Norton.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ABC Family profile in United States.

Audience size
73K
in United States
Gender
71.9%♀
28.1% male
Age
39.1
average years
Country rank
#87475
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ABC Family

71.9% are female, 28.1% are male, average age 39.1.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for ABC Family audience in United States
MetricValue
Female71.9%
Male28.1%
Average age39.1
Estimated audience size73,061
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the ABC Family audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

8.6%

of the worldwide ABC Family audience comes from United States.

Worldwide audience distribution share by country for ABC Family
CountryShare
Germany19.6%
United States8.6%
China8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ABC Family audience in United States is strongest.

Fig. 05

Top regions by affinity

ABC Family fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~3K1.79×
02Tennessee~2K1.37×
03New Jersey~2K1.34×
04Arkansas<1K1.24×
05Maryland~2K1.23×
06Pennsylvania~3K1.13×
07Alabama~1K1.13×
08Louisiana~1K1.10×
09West Virginia<1K1.10×
10New York~4K1.07×
11Washington, District of Columbia<1K1.07×
12Georgia~2K1.04×
13Kentucky<1K1.03×
14Vermont<1K1.03×
15Ohio~2K1.02×
16North Carolina~2K1.02×
17Connecticut<1K1.02×
18Mississippi<1K1.02×
19Alaska<1K1.01×
20North Dakota<1K1.01×
21Michigan~2K1.00×
22South Dakota<1K1.00×
23Massachusetts~1K0.99×
24Texas~6K0.98×
25South Carolina~1K0.98×
26Maine<1K0.98×
27Rhode Island<1K0.98×
28Delaware<1K0.98×
29Montana<1K0.98×
30Illinois~2K0.97×
31Virginia~2K0.97×
32Indiana~1K0.97×
33Missouri~1K0.97×
34New Hampshire<1K0.97×
35Iowa<1K0.96×
36Kansas<1K0.95×
37Hawaii<1K0.95×
38Florida~5K0.94×
39Wisconsin~1K0.94×
40Nevada<1K0.94×
41Nebraska<1K0.94×
42New Mexico<1K0.94×
43Idaho<1K0.94×
44California~7K0.93×
45Oklahoma<1K0.93×
46Minnesota<1K0.88×
47Utah<1K0.88×
48Oregon<1K0.87×
49Colorado<1K0.85×
50Washington~1K0.80×
Fig. 06

Affinity by region

Affinity by region — ABC Family, United States
0.80×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ABC Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ABC Family audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV25.09×
02Moonrise KingdomMovies & TV22.08×
03RoseanneMovies & TV20.10×
04PepcoFashion & Accessoires20.00×
05Edward NortonMovies & TV18.22×
06Love ActuallyMovies & TV15.31×
07Sixteen CandlesMovies & TV14.62×
08Claire'sFashion & Accessoires13.69×
09The Goldbergs (TV series)Movies & TV13.46×
10Little Miss SunshineMovies & TV11.58×
11Julia Louis-DreyfusMovies & TV10.31×
12Bill MurrayMovies & TV8.64×
13Dylan O'BrienMovies & TV4.45×
14Khan AcademyBusiness & Career4.31×
15Anne HathawayMovies & TV3.63×
16True crimeMovies & TV3.60×
17TMZInternet & Social Media2.34×
18Pizza HutFood & Beverages2.32×
19SubwayFood & Beverages2.11×
20McDonald'sFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ABC Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ABC Family audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Community OrientationOPEN1.37×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ABC Family audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ABC Family have in United States?

ABC Family has an estimated audience of 73,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ABC Family fans?

71.9% of ABC Family fans are female, 28.1% are male, with an average age of 39.1 years.

03

Which brands do ABC Family fans like most?

ABC Family fans show strongest brand affinity for Edward Norton (18.22×), Claire's (13.69×), and Love Actually (15.31×) over the country average.

04

Where do ABC Family fans live in United States?

ABC Family fans in United States are most concentrated in California (reach ~7K), Texas (reach ~6K), and Florida (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do ABC Family fans also like?

Beyond ABC Family itself, the audience over-indexes on Claire's (13.69×), Love Actually (15.31×), Bill Murray (8.64×), and Roseanne (20.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See ABC Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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