Abdomen Audience in United States

Abdomen logo

Abdomen has an estimated audience of 8,971,001 people in United States. 78.9% are female, 21.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Wok.

The average Abdomen fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Abdomen audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Abdomen fans

Demographic split for Abdomen audience in United States
MetricValue
Female78.9%
Male21.1%
Average age39.3
Estimated audience size8,971,001

Audience persona

The typical Abdomen fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Abdomen in United States
RegionReachAffinity
California1,325,0661.34×
Texas1,062,4611.38×
Florida712,1861.17×
New York567,0881.13×
Georgia354,6411.28×
Illinois327,8571.1×
North Carolina302,5481.12×
Pennsylvania287,2260.95×
Ohio277,3481×
New Jersey250,9691.1×
Michigan235,9851.01×
Arizona233,4071.27×
Virginia222,6011.02×
Tennessee193,9571.08×
Washington182,8511.02×
Indiana176,7031.08×
Maryland173,0591.12×
Massachusetts161,9590.92×
Alabama148,9541.19×
Louisiana143,1721.24×
South Carolina140,4381.04×
Missouri139,7230.97×
Kentucky120,0241.07×
Oklahoma118,2041.19×
Wisconsin116,2590.86×
Minnesota114,9720.89×
Colorado111,6490.79×
Nevada107,6771.24×
Mississippi98,5351.33×
Oregon96,5760.94×
Arkansas84,1561.14×
Connecticut83,0390.92×
Utah73,6780.92×
Kansas67,2580.95×
Iowa63,5910.86×
Hawaii47,8911.24×
New Mexico45,8921.02×
Nebraska40,1370.89×
Idaho38,6430.86×
West Virginia37,4390.9×
New Hampshire24,1730.68×
Maine23,7980.74×
Rhode Island23,3260.82×
Delaware21,2730.86×
Washington, District of Columbia20,4600.76×
Alaska20,3891.06×
South Dakota17,8670.86×
Montana16,8410.68×
North Dakota15,9340.86×
Vermont8,9380.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abdomen audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop5.85×Internet & Social Media
Governor of Michigan7.27×Politics & Society
headspace7.76×Health
Wok5.11×Food & Beverages
Cherish (group)7.96×Music & Radio
Grace Slick6.26×Music & Radio
Harlow8.22×Travel & Leisure
Google Home4.52×Technology & Electronics
Fairy godmother5.05×Literature
Hibachi5.11×Food & Beverages
No Escape (1994 film)6.47×Movies & TV
TV Fanatic6.05×Movies & TV
Grinch2.27×Movies & TV
Hardik Pandya7.97×Sports
El Paso County, Colorado6.5×Travel & Leisure
National Paralympic Committee11.72×Sports
Vocal harmony2.2×Music & Radio
Ira Glass8.35×Music & Radio
Hipster4.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abdomen audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
IndulgenceJOY1.18
Price SensitivityPREMIUM1.16
CreativityOPEN1.13
Quality AwarenessPREMIUM1.13
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Abdomen
CountryShare
United States15.8%
Spain4.8%
Brazil4.7%

See Abdomen audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Abdomen have in United States?

Abdomen has an estimated audience of 8,971,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Abdomen fans?

78.9% of Abdomen fans are female, 21.1% are male, with an average age of 39.3 years.

Which brands do Abdomen fans like most?

Abdomen fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (5.85×), and Governor of Michigan (7.27×) over the country average.

Where do Abdomen fans live in United States?

Abdomen fans in United States are most concentrated in California (reach 1,325,066), Texas (reach 1,062,461), and Florida (reach 712,186). These three regions account for the largest share of the active audience.

What other brands do Abdomen fans also like?

Beyond Abdomen itself, the audience over-indexes on Goop (5.85×), Governor of Michigan (7.27×), headspace (7.76×), and Wok (5.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abdomen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.