Rascasse Audience Intelligence

Adventure fiction Audience in United States

A data profile of the people who buy, follow and care about Adventure fiction in United States — modelled from more than twelve digital signal sources. Adventure fiction has an estimated audience of 8,579,373 people in United States.

#25among Literary genre in United States#2595among Topic in United States#75in Literature

The average Adventure fiction fan in United States is 33.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Anime and manga fandom, Superman, Rick and Morty, with strongest over-indexing on Anime and manga fandom (5.36× the country average).

Demographically, the Adventure fiction audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adventure fiction fan in United States is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Anime and manga fandom.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adventure fiction profile in United States.

Audience size
8.6M
in United States
Gender
48.4%♀
51.6% male
Age
33.1
average years
Country rank
#4146
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adventure fiction fans

48.4% are female, 51.6% are male, average age 33.1.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Adventure fiction audience in United States
MetricValue
Female48.4%
Male51.6%
Average age33.1
Estimated audience size8,579,373
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Adventure fiction audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3914%
40-4912%
50+14%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Adventure fiction audience comes from United States.

Worldwide audience distribution share by country for Adventure fiction
CountryShare
United States24.9%
Japan8.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adventure fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Adventure fiction fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K1.50×
02Alaska~20K1.27×
03Vermont~20K1.24×
04North Dakota~20K1.17×
05South Dakota~20K1.15×
06Montana~30K1.14×
07Delaware~30K1.11×
08Utah~80K1.08×
09Maine~30K1.06×
10Washington~200K1.05×
11Rhode Island~30K1.05×
12Idaho~40K1.04×
13West Virginia~40K1.02×
14New Hampshire~30K1.02×
15Oregon~100K1.00×
16Hawaii~40K1.00×
17Missouri~100K0.98×
18New Mexico~40K0.98×
19Nebraska~40K0.98×
20Washington, District of Columbia~30K0.98×
21Oklahoma~90K0.96×
22Texas~700K0.95×
23Mississippi~70K0.95×
24Arkansas~70K0.95×
25Colorado~100K0.94×
26Wisconsin~100K0.94×
27Kansas~60K0.94×
28Minnesota~100K0.93×
29Nevada~80K0.92×
30Louisiana~100K0.91×
31Connecticut~80K0.90×
32Virginia~200K0.89×
33Alabama~100K0.89×
34Kentucky~100K0.89×
35South Carolina~100K0.88×
36Michigan~200K0.86×
37Tennessee~100K0.86×
38Massachusetts~100K0.86×
39Indiana~100K0.86×
40Maryland~100K0.86×
41Ohio~200K0.85×
42Arizona~100K0.85×
43Illinois~200K0.84×
44Pennsylvania~200K0.83×
45North Carolina~200K0.83×
46New Jersey~200K0.81×
47Georgia~200K0.80×
48California~700K0.74×
49New York~300K0.72×
50Florida~400K0.70×
Fig. 06

Affinity by region

Affinity by region — Adventure fiction, United States
0.70×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adventure fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adventure fiction audience
#·InterestCategoryAffinity×
01Charles DickensLiterature14.63×
02Meet the RobinsonsMovies & TV8.35×
03Rick and MortyMovies & TV6.00×
04DumboMovies & TV5.89×
05Shōnen mangaLiterature5.44×
06Anime and manga fandomLiterature5.36×
07Guardians of the Galaxy (film)Movies & TV5.28×
08Dungeons & DragonsGames5.00×
09Collectible card gameGames3.94×
10League of LegendsGames3.65×
11Action gamesGames3.44×
12PokémonGames3.38×
13MangaLiterature3.33×
14ComicsLiterature2.40×
15SupermanMovies & TV2.28×
16Mobile gameGames2.28×
17Planet FitnessSports1.91×
18Video gamesGames1.84×
19Harry PotterMovies & TV1.81×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adventure fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adventure fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Early Adopter MentalityPOWER1.51×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adventure fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
IndulgenceJOY0.80×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adventure fiction have in United States?

Adventure fiction has an estimated audience of 8,579,373 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Adventure fiction fans?

48.4% of Adventure fiction fans are female, 51.6% are male, with an average age of 33.1 years.

03

Which brands do Adventure fiction fans like most?

Adventure fiction fans show strongest brand affinity for Anime and manga fandom (5.36×), Superman (2.28×), and Rick and Morty (6×) over the country average.

04

Where do Adventure fiction fans live in United States?

Adventure fiction fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Adventure fiction fans also like?

Beyond Adventure fiction itself, the audience over-indexes on Superman (2.28×), Rick and Morty (6×), Manga (3.33×), and Video games (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Adventure fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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