Adventure fiction Audience in United States

Adventure fiction has an estimated audience of 8,579,373 people in United States. 48.4% are female, 51.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Autism Awareness, Bruce Willis, Google Maps, Diabetes mellitus awareness.

The average Adventure fiction fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Autism Awareness, Bruce Willis, with strongest over-indexing on Beetlejuice (10.78× the country average). Demographically, the Adventure fiction audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Adventure fiction fans

Demographic split for Adventure fiction audience in United States
MetricValue
Female48.4%
Male51.6%
Average age33.1
Estimated audience size8,579,373

Audience persona

The typical Adventure fiction fan in United States is balanced, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Adventure fiction in United States
RegionReachAffinity
California617,6060.65×
Texas455,0970.62×
Florida335,8840.58×
New York320,4780.67×
Pennsylvania210,8840.73×
Washington203,4231.18×
Illinois186,4940.65×
Iowa185,3682.62×
Virginia185,1440.89×
Ohio184,0460.7×
Michigan173,7390.77×
North Carolina159,3070.62×
Georgia158,0150.6×
Missouri152,6491.1×
New Jersey140,6980.64×
Massachusetts119,4760.71×
Colorado119,0080.88×
Tennessee116,8910.68×
Maryland100,7420.68×
Arizona99,8550.57×
Oregon96,6630.98×
Indiana92,5160.59×
Wisconsin91,1200.71×
Minnesota81,4120.66×
South Carolina80,8860.63×
Alabama74,3620.62×
Louisiana67,9040.61×
Utah66,9690.87×
Oklahoma62,4480.66×
Nevada59,3410.72×
Kentucky57,6180.54×
Mississippi53,9090.76×
Arkansas51,8830.73×
Connecticut50,7920.59×
Kansas47,9580.71×
Idaho44,5221.03×
West Virginia44,5041.11×
Alaska44,4122.42×
New Mexico41,6740.97×
Hawaii39,2591.06×
Montana38,7161.63×
South Dakota38,2141.93×
North Dakota37,2082.11×
New Hampshire36,6701.08×
Wyoming36,0012.83×
Nebraska35,9080.83×
Rhode Island35,4091.3×
Maine35,3881.15×
Vermont34,8272.31×
Delaware31,7101.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure fiction audience
BrandAffinityCategory
Beetlejuice10.78×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Google Maps7.38×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One7.27×Business & Career
Nicole Kidman13.94×Movies & TV
Indeed.com6.23×Business & Career
DeviantArt10.44×Internet & Social Media
Harrison Ford16.44×Movies & TV
Aaron Rodgers9.1×Sports
Microblogging12.67×Technology & Electronics
Orlando Bloom19.47×Movies & TV
Bryce Dallas Howard15.41×Movies & TV
Emilia Clarke17.81×Movies & TV
Blake Lively13.36×Movies & TV
Diane Keaton8.48×Movies & TV
Singer-songwriter5.51×Music & Radio
Keira Knightley17.61×Movies & TV
Elizabeth Olsen17.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure fiction audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.46
TraditionCONSERVATISM1.3
Sports ActivityPOWER1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Adventure fiction
CountryShare
United States24.9%
Japan8.2%
United Kingdom4.7%

See Adventure fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Adventure fiction have in United States?

Adventure fiction has an estimated audience of 8,579,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Adventure fiction fans?

48.4% of Adventure fiction fans are female, 51.6% are male, with an average age of 33.1 years.

Which brands do Adventure fiction fans like most?

Adventure fiction fans show strongest brand affinity for Beetlejuice (10.78×), Autism Awareness (19.03×), and Bruce Willis (14.58×) over the country average.

Where do Adventure fiction fans live in United States?

Adventure fiction fans in United States are most concentrated in California (reach 617,606), Texas (reach 455,097), and Florida (reach 335,884). These three regions account for the largest share of the active audience.

What other brands do Adventure fiction fans also like?

Beyond Adventure fiction itself, the audience over-indexes on Autism Awareness (19.03×), Bruce Willis (14.58×), Google Maps (7.38×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.