A data profile of the people who buy, follow and care about Air Bud (series) in United States — modelled from more than twelve digital signal sources. Air Bud (series) has an estimated audience of 584,070 people in United States.
The average Air Bud (series) fan in United States is 30.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Scooby-Doo, CoolSculpting, WBAL-TV, with strongest over-indexing on Scooby-Doo (87.81× the country average).
Demographically, the Air Bud (series) audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Air Bud (series) fan in United States is more male, around 30.5 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Air Bud (series) profile in United States.
44.4% are female, 55.6% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 30.5 |
| Estimated audience size | 584,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 20% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 9% |
Where the Air Bud (series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~9K | 1.14× | |
| 02 | Kentucky | ~8K | 1.14× | |
| 03 | Indiana | ~10K | 1.12× | |
| 04 | Oklahoma | ~7K | 1.12× | |
| 05 | Arkansas | ~5K | 1.12× | |
| 06 | West Virginia | ~3K | 1.12× | |
| 07 | Iowa | ~5K | 1.11× | |
| 08 | Louisiana | ~8K | 1.10× | |
| 09 | Tennessee | ~10K | 1.08× | |
| 10 | North Dakota | ~1K | 1.08× | |
| 11 | Ohio | ~20K | 1.07× | |
| 12 | Mississippi | ~5K | 1.07× | |
| 13 | Kansas | ~5K | 1.07× | |
| 14 | Pennsylvania | ~20K | 1.06× | |
| 15 | Nebraska | ~3K | 1.06× | |
| 16 | Arizona | ~10K | 1.05× | |
| 17 | New Hampshire | ~2K | 1.05× | |
| 18 | Maine | ~2K | 1.05× | |
| 19 | Missouri | ~10K | 1.04× | |
| 20 | Texas | ~50K | 1.03× | |
| 21 | Illinois | ~20K | 1.02× | |
| 22 | Minnesota | ~8K | 1.02× | |
| 23 | Oregon | ~7K | 1.02× | |
| 24 | Idaho | ~3K | 1.02× | |
| 25 | Rhode Island | ~2K | 1.02× | |
| 26 | Massachusetts | ~10K | 1.01× | |
| 27 | Connecticut | ~6K | 1.01× | |
| 28 | Michigan | ~10K | 1.00× | |
| 29 | Washington | ~10K | 1.00× | |
| 30 | South Dakota | ~1K | 1.00× | |
| 31 | North Carolina | ~20K | 0.99× | |
| 32 | Montana | ~2K | 0.99× | |
| 33 | Vermont | <1K | 0.99× | |
| 34 | Wisconsin | ~8K | 0.98× | |
| 35 | Alaska | ~1K | 0.98× | |
| 36 | California | ~60K | 0.97× | |
| 37 | South Carolina | ~8K | 0.97× | |
| 38 | Utah | ~5K | 0.97× | |
| 39 | Colorado | ~8K | 0.94× | |
| 40 | New York | ~30K | 0.93× | |
| 41 | Georgia | ~20K | 0.92× | |
| 42 | Virginia | ~10K | 0.92× | |
| 43 | New Mexico | ~3K | 0.90× | |
| 44 | New Jersey | ~10K | 0.88× | |
| 45 | Nevada | ~5K | 0.87× | |
| 46 | Delaware | ~1K | 0.87× | |
| 47 | Washington, District of Columbia | ~1K | 0.86× | |
| 48 | Maryland | ~8K | 0.85× | |
| 49 | Florida | ~30K | 0.84× | |
| 50 | Hawaii | ~2K | 0.79× |
The strongest cross-interests of the Air Bud (series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scooby-Doo | Movies & TV | 87.81× | ||
| 02 | Kuwait Airways | Travel & Leisure | 47.99× | ||
| 03 | CoolSculpting | Health | 38.92× | ||
| 04 | ECS Tuning | Cars & Mobility | 26.89× | ||
| 05 | WBAL-TV | Movies & TV | 20.66× | ||
| 06 | Pakistan national cricket team | Sports | 12.31× | ||
| 07 | Megamind | Movies & TV | 8.68× | ||
| 08 | Joey King | Movies & TV | 8.68× | ||
| 09 | Family car | Cars & Mobility | 6.17× | ||
| 10 | Monsters | Movies & TV | 5.96× | ||
| 11 | Carcare | Cars & Mobility | 4.59× | ||
| 12 | Weather forecasting | Home & Garden | 3.44× | ||
| 13 | Bath and Bodyworks | Shopping | 3.37× | ||
| 14 | Solar energy | Home & Garden | 3.14× | ||
| 15 | FedEx | Business & Career | 2.95× | ||
| 16 | Mortgage loans | Business & Career | 2.18× | ||
| 17 | Subway | Food & Beverages | 2.12× | ||
| 18 | Pizza Hut | Food & Beverages | 2.04× | ||
| 19 | Internet & Social Media | 1.88× | |||
| 20 | McDonald's | Food & Beverages | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.45× | |
| Patriotism | CONSERVATISM | 1.91× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Design Affinity | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Air Bud (series) has an estimated audience of 584,070 people in United States, concentrated in California and Texas.
44.4% of Air Bud (series) fans are female, 55.6% are male, with an average age of 30.5 years.
Air Bud (series) fans show strongest brand affinity for Scooby-Doo (87.81×), CoolSculpting (38.92×), and WBAL-TV (20.66×) over the country average.
Air Bud (series) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Air Bud (series) itself, the audience over-indexes on CoolSculpting (38.92×), WBAL-TV (20.66×), ECS Tuning (26.89×), and Kuwait Airways (47.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Air Bud (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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