Air Force Times Audience in United States

Air Force Times logo

Air Force Times has an estimated audience of 440,870 people in United States. 28.4% are female, 71.6% are male, average age 46.4. Top regions: Texas, Florida, Virginia. Top brand affinities: Urban Outfitters, nbc chicago, Monogram, Alaska, Sailor.

The average Air Force Times fan in United States is 46.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Virginia. Top brand affinities include Urban Outfitters, nbc chicago, Monogram, with strongest over-indexing on Urban Outfitters (8.38× the country average). Demographically, the Air Force Times audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Air Force Times fans

Demographic split for Air Force Times audience in United States
MetricValue
Female28.4%
Male71.6%
Average age46.4
Estimated audience size440,870

Audience persona

The typical Air Force Times fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Air Force Times in United States
RegionReachAffinity
Texas29,0590.77×
Florida22,6810.76×
Virginia17,7861.66×
California17,6140.36×
Ohio11,9450.88×
Georgia10,8520.8×
Alabama10,1901.65×
New York9,9750.4×
Arizona8,8920.99×
North Carolina8,5850.65×
Illinois8,5460.58×
Colorado8,3591.2×
Washington7,6120.86×
Missouri7,5611.06×
Maryland7,0330.93×
Oklahoma6,5211.33×
Louisiana5,6711×
Pennsylvania5,5110.37×
Mississippi5,3991.49×
South Carolina5,2720.79×
Nevada5,2711.24×
Tennessee5,0290.57×
Hawaii4,9692.62×
Alaska4,9375.23×
New Mexico4,5612.06×
Minnesota4,0420.64×
New Jersey3,6790.33×
North Dakota3,6244×
Michigan3,3380.29×
Massachusetts3,1930.37×
Utah2,9030.74×
Indiana2,7610.34×
Nebraska2,7471.24×
Wisconsin2,3450.35×
Kansas2,3070.66×
Arkansas2,2400.62×
West Virginia2,1551.05×
Oregon1,8960.38×
Kentucky1,8770.34×
Washington, District of Columbia1,8651.41×
South Dakota1,5981.57×
Iowa1,3740.38×
Idaho1,1760.53×
New Hampshire1,0700.62×
Maine1,0130.64×
Montana1,0010.82×
Connecticut9670.22×
Wyoming9511.46×
Delaware9250.76×
Rhode Island7020.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air Force Times audience
BrandAffinityCategory
Urban Outfitters8.38×Shopping
nbc chicago18.57×Movies & TV
Monogram6.6×Home & Garden
Alaska2.21×Travel & Leisure
Sailor5.39×Travel & Leisure
Nebraska2.74×Travel & Leisure
Atkins diet3.4×Health
South Asian cuisine4.47×Food & Beverages
Hypertext2.93×Technology & Electronics
Sinaloa1.77×Travel & Leisure
Food quality6.28×Food & Beverages
The Diving Bell and the Butterfly11.08×Movies & TV
WESH1.88×Movies & TV
WGN-TV1.93×Movies & TV
Google Analytics1.62×Internet & Social Media
Enfamil2.11×Kids & Family
Necktie1.53×Fashion & Accessoires
Northrop Grumman1.9×Business & Career
WKRN-TV1.89×Movies & TV
Enrique Hernández (baseball)4.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air Force Times audience
TraitClusterScore
PatriotismCONSERVATISM7.13
Early Adopter MentalityPOWER1.72
Need for SecurityCONSERVATISM1.72
Risk AppetiteTHRILL1.48
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Air Force Times
CountryShare
United States86.9%
United Kingdom3.7%
Canada2.0%

See Air Force Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Air Force Times have in United States?

Air Force Times has an estimated audience of 440,870 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Air Force Times fans?

28.4% of Air Force Times fans are female, 71.6% are male, with an average age of 46.4 years.

Which brands do Air Force Times fans like most?

Air Force Times fans show strongest brand affinity for Urban Outfitters (8.38×), nbc chicago (18.57×), and Monogram (6.6×) over the country average.

Where do Air Force Times fans live in United States?

Air Force Times fans in United States are most concentrated in Texas (reach 29,059), Florida (reach 22,681), and Virginia (reach 17,786). These three regions account for the largest share of the active audience.

What other brands do Air Force Times fans also like?

Beyond Air Force Times itself, the audience over-indexes on nbc chicago (18.57×), Monogram (6.6×), Alaska (2.21×), and Sailor (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Force Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.