Air sports Audience in United States
Air sports has an estimated audience of 754,378 people in United States. 47.6% are female, 52.4% are male, average age 37.5. Top regions: Georgia, California, Florida. Top brand affinities: A Enfermagem, Goop, Wok, Governor of Michigan, Grinch.
The average Air sports fan in United States is 37.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Florida. Top brand affinities include A Enfermagem, Goop, Wok, with strongest over-indexing on A Enfermagem (22.96× the country average). Demographically, the Air sports audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Air sports fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 37.5 |
| Estimated audience size | 754,378 |
Audience persona
The typical Air sports fan in United States is balanced, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for A Enfermagem.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 50,773 | 2.18× |
| California | 37,214 | 0.45× |
| Florida | 36,571 | 0.72× |
| Texas | 28,948 | 0.45× |
| New York | 25,841 | 0.61× |
| North Carolina | 17,521 | 0.77× |
| South Carolina | 13,651 | 1.2× |
| Illinois | 13,101 | 0.52× |
| Pennsylvania | 11,369 | 0.45× |
| New Jersey | 10,836 | 0.56× |
| Virginia | 9,670 | 0.53× |
| Ohio | 8,554 | 0.37× |
| Maryland | 8,380 | 0.65× |
| Tennessee | 7,639 | 0.5× |
| Massachusetts | 7,190 | 0.48× |
| Michigan | 7,153 | 0.36× |
| Louisiana | 6,891 | 0.71× |
| Alabama | 6,815 | 0.65× |
| Arizona | 6,525 | 0.42× |
| Colorado | 6,416 | 0.54× |
| Washington | 6,141 | 0.41× |
| Mississippi | 5,813 | 0.94× |
| Indiana | 5,542 | 0.4× |
| Kentucky | 5,384 | 0.57× |
| Arkansas | 5,164 | 0.83× |
| Oregon | 5,053 | 0.58× |
| Oklahoma | 5,050 | 0.6× |
| West Virginia | 4,799 | 1.37× |
| Alaska | 4,789 | 2.97× |
| Missouri | 4,652 | 0.38× |
| Iowa | 4,558 | 0.73× |
| Nevada | 4,479 | 0.61× |
| Kansas | 4,432 | 0.75× |
| Idaho | 4,431 | 1.17× |
| Utah | 4,395 | 0.65× |
| Hawaii | 4,233 | 1.31× |
| Connecticut | 4,188 | 0.55× |
| Montana | 4,174 | 1.99× |
| South Dakota | 4,120 | 2.36× |
| Wisconsin | 4,066 | 0.36× |
| North Dakota | 4,012 | 2.59× |
| New Hampshire | 3,954 | 1.33× |
| Wyoming | 3,882 | 3.47× |
| Nebraska | 3,872 | 1.02× |
| New Mexico | 3,852 | 1.02× |
| Rhode Island | 3,818 | 1.59× |
| Maine | 3,816 | 1.41× |
| Vermont | 3,755 | 2.84× |
| Minnesota | 3,632 | 0.34× |
| Delaware | 3,419 | 1.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| A Enfermagem | 22.96× | Health |
| Goop | 10.9× | Internet & Social Media |
| Wok | 12.79× | Food & Beverages |
| Governor of Michigan | 13.35× | Politics & Society |
| Grinch | 6.21× | Movies & TV |
| Hibachi | 11.92× | Food & Beverages |
| Elsword | 23.75× | Games |
| Home construction | 2.08× | Home & Garden |
| Google Home | 9.21× | Technology & Electronics |
| Electrolyte | 6.42× | Health |
| Voter registration | 6.25× | Politics & Society |
| headspace | 11.61× | Health |
| Kikar HaShabbat | 19.83× | News |
| Vocal harmony | 5.44× | Music & Radio |
| Hipster | 11.47× | Politics & Society |
| Cherish (group) | 12.75× | Music & Radio |
| Fairy godmother | 8.13× | Literature |
| Mathcore | 8.6× | Music & Radio |
| Grace Slick | 9.02× | Music & Radio |
| La Jolla | 8.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 11.69 |
| Patriotism | CONSERVATISM | 3.25 |
| Sports Activity | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.68 |
| Community Orientation | OPEN | 1.39 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 8.5% |
| Netherlands | 8.0% |
See Air sports audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Air sports have in United States?
Air sports has an estimated audience of 754,378 people in United States, concentrated in Georgia and California.
What is the gender split and age of Air sports fans?
47.6% of Air sports fans are female, 52.4% are male, with an average age of 37.5 years.
Which brands do Air sports fans like most?
Air sports fans show strongest brand affinity for A Enfermagem (22.96×), Goop (10.9×), and Wok (12.79×) over the country average.
Where do Air sports fans live in United States?
Air sports fans in United States are most concentrated in Georgia (reach 50,773), California (reach 37,214), and Florida (reach 36,571). These three regions account for the largest share of the active audience.
What other brands do Air sports fans also like?
Beyond Air sports itself, the audience over-indexes on Goop (10.9×), Wok (12.79×), Governor of Michigan (13.35×), and Grinch (6.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Air sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.