Rascasse Audience Intelligence

Air sports Audience in United States

A data profile of the people who buy, follow and care about Air sports in United States — modelled from more than twelve digital signal sources. Air sports has an estimated audience of 754,378 people in United States.

#244among Sport in United States#9760among Topic in United States#2674in Sports

The average Air sports fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paragliding, Parachuting, Extreme sport, with strongest over-indexing on Paragliding (57.72× the country average).

Demographically, the Air sports audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air sports fan in United States is balanced, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Paragliding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air sports profile in United States.

Audience size
754K
in United States
Gender
47.6%♀
52.4% male
Age
37.5
average years
Country rank
#28538
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air sports fans

47.6% are female, 52.4% are male, average age 37.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Air sports audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.5
Estimated audience size754,378
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Air sports audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3924%
40-4918%
50+15%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Air sports audience comes from United States.

Worldwide audience distribution share by country for Air sports
CountryShare
United States16.2%
Italy8.5%
Netherlands8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Air sports fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K1.56×
02Alaska~2K1.34×
03Montana~3K1.24×
04North Dakota~2K1.22×
05Vermont~2K1.21×
06South Dakota~2K1.20×
07Delaware~2K1.12×
08Rhode Island~3K1.11×
09South Carolina~10K1.10×
10Hawaii~4K1.09×
11New Hampshire~3K1.07×
12West Virginia~4K1.06×
13Maine~3K1.06×
14Idaho~4K1.05×
15Nebraska~4K1.04×
16Washington, District of Columbia~2K1.03×
17Mississippi~6K1.02×
18New Mexico~4K1.02×
19Arkansas~6K1.00×
20Kansas~6K0.97×
21Iowa~6K0.95×
22Louisiana~9K0.94×
23Oklahoma~8K0.94×
24Utah~6K0.94×
25Nevada~7K0.93×
26Alabama~10K0.92×
27Kentucky~9K0.92×
28Connecticut~7K0.92×
29Oregon~8K0.91×
30Missouri~10K0.89×
31Wisconsin~10K0.89×
32Maryland~10K0.88×
33Minnesota~10K0.88×
34North Carolina~20K0.87×
35Tennessee~10K0.87×
36Indiana~10K0.87×
37Colorado~10K0.87×
38Arizona~10K0.85×
39Massachusetts~10K0.85×
40Washington~10K0.84×
41Michigan~20K0.83×
42New Jersey~20K0.83×
43Virginia~20K0.83×
44Ohio~20K0.81×
45Florida~40K0.79×
46Illinois~20K0.79×
47Pennsylvania~20K0.78×
48New York~30K0.73×
49Texas~40K0.66×
50California~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Air sports, United States
0.62×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air sports audience
#·InterestCategoryAffinity×
01ParaglidingSports57.72×
02ParachutingSports27.94×
03Drone racingSports23.35×
04SC FreiburgSports20.00×
05CitizenMTravel & Leisure20.00×
06Hertha BSCSports20.00×
07Cultural tourismTravel & Leisure16.74×
08DodgeballSports12.73×
09Chiwetel EjioforMovies & TV10.25×
10BodrumTravel & Leisure9.20×
11Flight simulatorGames8.71×
12Extreme sportSports8.00×
13SupermotoCars & Mobility7.04×
14Touring motorcycleCars & Mobility5.28×
15Cruiser (motorcycle)Cars & Mobility4.64×
16Motorcycle accessoriesCars & Mobility4.01×
17Antique carCars & Mobility3.53×
18Mineral waterFood & Beverages3.10×
19Wildlife photographyTechnology & Electronics2.46×
20InnovationBusiness & Career1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air sports audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL12.63×
PatriotismCONSERVATISM5.08×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air sports audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Social Media UsageJOY0.79×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air sports have in United States?

Air sports has an estimated audience of 754,378 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Air sports fans?

47.6% of Air sports fans are female, 52.4% are male, with an average age of 37.5 years.

03

Which brands do Air sports fans like most?

Air sports fans show strongest brand affinity for Paragliding (57.72×), Parachuting (27.94×), and Extreme sport (8×) over the country average.

04

Where do Air sports fans live in United States?

Air sports fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Air sports fans also like?

Beyond Air sports itself, the audience over-indexes on Parachuting (27.94×), Extreme sport (8×), Drone racing (23.35×), and Touring motorcycle (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Air sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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