Air sports Audience in United States

Air sports has an estimated audience of 754,378 people in United States. 47.6% are female, 52.4% are male, average age 37.5. Top regions: Georgia, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, AccuWeather, CarGurus.

The average Air sports fan in United States is 37.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (13.23× the country average). Demographically, the Air sports audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Air sports fans

Demographic split for Air sports audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.5
Estimated audience size754,378

Audience persona

The typical Air sports fan in United States is balanced, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Air sports in United States
RegionReachAffinity
Georgia50,7732.18×
California37,2140.45×
Florida36,5710.72×
Texas28,9480.45×
New York25,8410.61×
North Carolina17,5210.77×
South Carolina13,6511.2×
Illinois13,1010.52×
Pennsylvania11,3690.45×
New Jersey10,8360.56×
Virginia9,6700.53×
Ohio8,5540.37×
Maryland8,3800.65×
Tennessee7,6390.5×
Massachusetts7,1900.48×
Michigan7,1530.36×
Louisiana6,8910.71×
Alabama6,8150.65×
Arizona6,5250.42×
Colorado6,4160.54×
Washington6,1410.41×
Mississippi5,8130.94×
Indiana5,5420.4×
Kentucky5,3840.57×
Arkansas5,1640.83×
Oregon5,0530.58×
Oklahoma5,0500.6×
West Virginia4,7991.37×
Alaska4,7892.97×
Missouri4,6520.38×
Iowa4,5580.73×
Nevada4,4790.61×
Kansas4,4320.75×
Idaho4,4311.17×
Utah4,3950.65×
Hawaii4,2331.31×
Connecticut4,1880.55×
Montana4,1741.99×
South Dakota4,1202.36×
Wisconsin4,0660.36×
North Dakota4,0122.59×
New Hampshire3,9541.33×
Wyoming3,8823.47×
Nebraska3,8721.02×
New Mexico3,8521.02×
Rhode Island3,8181.59×
Maine3,8161.41×
Vermont3,7552.84×
Minnesota3,6320.34×
Delaware3,4191.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air sports audience
BrandAffinityCategory
Google Maps13.23×Internet & Social Media
Capital One13.48×Business & Career
Indeed.com11.24×Business & Career
AccuWeather15.71×Home & Garden
CarGurus13.98×Cars & Mobility
Paragliding53.13×Sports
Aaron Rodgers13.54×Sports
Bruce Willis14.58×Movies & TV
Parachuting22.96×Sports
Google News11.25×News
Circle K13.09×Shopping
Enterprise Rent-A-Car10.93×Cars & Mobility
Beetlejuice7.77×Movies & TV
DeviantArt11.25×Internet & Social Media
Khan Academy13.1×Business & Career
ICloud14.37×Technology & Electronics
Diane Keaton9.47×Movies & TV
Extreme sport9.26×Sports
Jason Momoa12.79×Movies & TV
Blake Lively13.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air sports audience
TraitClusterScore
Risk AppetiteTHRILL11.69
PatriotismCONSERVATISM3.25
Sports ActivityPOWER1.68
Luxury OrientationPREMIUM1.68
Community OrientationOPEN1.39
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Air sports
CountryShare
United States16.2%
Italy8.5%
Netherlands8.0%

See Air sports audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Air sports have in United States?

Air sports has an estimated audience of 754,378 people in United States, concentrated in Georgia and California.

What is the gender split and age of Air sports fans?

47.6% of Air sports fans are female, 52.4% are male, with an average age of 37.5 years.

Which brands do Air sports fans like most?

Air sports fans show strongest brand affinity for Google Maps (13.23×), Capital One (13.48×), and Indeed.com (11.24×) over the country average.

Where do Air sports fans live in United States?

Air sports fans in United States are most concentrated in Georgia (reach 50,773), California (reach 37,214), and Florida (reach 36,571). These three regions account for the largest share of the active audience.

What other brands do Air sports fans also like?

Beyond Air sports itself, the audience over-indexes on Capital One (13.48×), Indeed.com (11.24×), AccuWeather (15.71×), and CarGurus (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.