Air sports Audience in Germany
Air sports has an estimated audience of 298,730 people in Germany. 38.8% are female, 61.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Goes, Jane Eyre (1996 film), Mothercare, Urban Outfitters, Hog Hunting.
The average Air sports fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Goes, Jane Eyre (1996 film), Mothercare, with strongest over-indexing on Goes (1.96× the country average). Demographically, the Air sports audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Air sports fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 37.8 |
| Estimated audience size | 298,730 |
Audience persona
The typical Air sports fan in Germany is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,505 | 0.54× |
| Bayern | 33,717 | 0.7× |
| Niedersachsen | 24,303 | 0.84× |
| Baden-Württemberg | 21,199 | 0.52× |
| Rheinland-Pfalz | 11,702 | 0.78× |
| Schleswig-Holstein | 10,356 | 0.97× |
| Thüringen | 8,816 | 1.16× |
| Sachsen-Anhalt | 8,562 | 1.11× |
| Brandenburg | 8,313 | 0.9× |
| Mecklenburg-Vorpommern | 8,247 | 1.45× |
| Sachsen | 8,146 | 0.56× |
| Hessen | 7,769 | 0.34× |
| Saarland | 7,700 | 2.1× |
| Bremen | 7,463 | 2.92× |
| Hamburg | 5,056 | 0.75× |
| Berlin | 5,022 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.96× | Travel & Leisure |
| Jane Eyre (1996 film) | 9× | Movies & TV |
| Mothercare | 2.22× | Kids & Family |
| Urban Outfitters | 1.78× | Shopping |
| Hog Hunting | 4.92× | Sports |
| Jaguar F-Pace | 6.5× | Cars & Mobility |
| Hepsiburada | 6.94× | Shopping |
| Trentino Volley | 37.13× | Sports |
| Hypertext | 2.68× | Technology & Electronics |
| Matala, Crete | 8.88× | Travel & Leisure |
| Pumuckl | 4.63× | Movies & TV |
| Bülach | 7.86× | Travel & Leisure |
| Nurse education | 1.69× | Kids & Family |
| Nationality | 1.92× | Politics & Society |
| Haugesund | 4.52× | Travel & Leisure |
| Information sensitivity | 3.06× | Technology & Electronics |
| Scratching post | 3.02× | Pets & Animals |
| N'Golo Kanté | 2.79× | Sports |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Caprivi Strip | 4.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.38 |
| Travelling | THRILL | 1.76 |
| Patriotism | CONSERVATISM | 1.69 |
| Quality Awareness | PREMIUM | 1.58 |
| Sports Activity | POWER | 1.48 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 8.5% |
| Netherlands | 8.0% |
See Air sports audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Air sports have in Germany?
Air sports has an estimated audience of 298,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Air sports fans?
38.8% of Air sports fans are female, 61.2% are male, with an average age of 37.8 years.
Which brands do Air sports fans like most?
Air sports fans show strongest brand affinity for Goes (1.96×), Jane Eyre (1996 film) (9×), and Mothercare (2.22×) over the country average.
Where do Air sports fans live in Germany?
Air sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,505), Bayern (reach 33,717), and Niedersachsen (reach 24,303). These three regions account for the largest share of the active audience.
What other brands do Air sports fans also like?
Beyond Air sports itself, the audience over-indexes on Jane Eyre (1996 film) (9×), Mothercare (2.22×), Urban Outfitters (1.78×), and Hog Hunting (4.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.