Rascasse Audience Intelligence

Al Roker Audience in United States

A data profile of the people who buy, follow and care about Al Roker in United States — modelled from more than twelve digital signal sources. Al Roker has an estimated audience of 1,877,516 people in United States.

#55among TV personality in United States#2791among Person in United States#2367in Movies & TV

The average Al Roker fan in United States is 51.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Kelly Osbourne, Simone Biles, Zoë Kravitz, with strongest over-indexing on Kelly Osbourne (14.7× the country average).

Demographically, the Al Roker audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Al Roker fan in United States is more female, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Al Roker profile in United States.

Audience size
1.9M
in United States
Gender
84.5%♀
15.5% male
Age
51.2
average years
Country rank
#14980
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Al Roker fans

84.5% are female, 15.5% are male, average age 51.2.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Al Roker audience in United States
MetricValue
Female84.5%
Male15.5%
Average age51.2
Estimated audience size1,877,516
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the Al Roker audience in United States
Age bracketShare%
16-195%
20-294%
30-3910%
40-4926%
50+55%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Al Roker audience comes from United States.

Worldwide audience distribution share by country for Al Roker
CountryShare
United States95.9%
United Kingdom1.2%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Al Roker audience in United States is strongest.

Fig. 05

Top regions by affinity

Al Roker fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.63×
02South Carolina~50K1.51×
03Alabama~40K1.50×
04Maryland~50K1.41×
05Rhode Island~8K1.29×
06North Carolina~80K1.27×
07Tennessee~50K1.27×
08Georgia~80K1.25×
09Virginia~60K1.25×
10West Virginia~10K1.24×
11Ohio~70K1.21×
12Delaware~7K1.19×
13New York~100K1.17×
14Connecticut~20K1.17×
15Michigan~60K1.16×
16Missouri~40K1.16×
17Maine~8K1.15×
18New Jersey~60K1.14×
19Louisiana~30K1.14×
20Iowa~20K1.14×
21Pennsylvania~70K1.11×
22Kentucky~30K1.08×
23Indiana~40K1.06×
24Arkansas~20K1.06×
25Florida~100K1.01×
26Oklahoma~20K1.00×
27Vermont~3K0.95×
28Washington, District of Columbia~6K0.94×
29Illinois~60K0.93×
30Wisconsin~30K0.93×
31Massachusetts~40K0.90×
32North Dakota~4K0.90×
33Minnesota~30K0.89×
34Kansas~10K0.89×
35Nebraska~9K0.89×
36New Hampshire~7K0.83×
37Idaho~8K0.82×
38Montana~4K0.81×
39Texas~100K0.80×
40New Mexico~8K0.80×
41Alaska~3K0.80×
42Arizona~30K0.79×
43Colorado~20K0.76×
44Nevada~10K0.74×
45South Dakota~3K0.74×
46Oregon~20K0.70×
47Washington~30K0.68×
48Hawaii~5K0.57×
49California~100K0.56×
50Utah~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Al Roker, United States
0.54×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Al Roker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Al Roker audience
#·InterestCategoryAffinity×
01Zoë KravitzMovies & TV20.53×
02Simone BilesSports18.99×
03Kelly OsbourneMusic & Radio14.70×
04Christian BaleMovies & TV9.38×
05Lindsey VonnSports7.87×
06QVCMovies & TV6.49×
07HypermarketShopping4.74×
08Robert RedfordMovies & TV4.56×
09Tabloid (newspaper format)Literature4.45×
10FedExBusiness & Career3.08×
11Discount storesShopping2.98×
12PinterestInternet & Social Media2.52×
13RedditInternet & Social Media2.38×
14Local newsNews2.23×
15American AirlinesTravel & Leisure2.20×
16Breaking newsMovies & TV1.96×
17Health careBusiness & Career1.90×
18FurnitureHome & Garden1.87×
19Donald TrumpPolitics & Society1.84×
20RecipesFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Al Roker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Al Roker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Community OrientationOPEN1.85×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Al Roker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.84×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Al Roker have in United States?

Al Roker has an estimated audience of 1,877,516 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Al Roker fans?

84.5% of Al Roker fans are female, 15.5% are male, with an average age of 51.2 years.

03

Which brands do Al Roker fans like most?

Al Roker fans show strongest brand affinity for Kelly Osbourne (14.7×), Simone Biles (18.99×), and Zoë Kravitz (20.53×) over the country average.

04

Where do Al Roker fans live in United States?

Al Roker fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Al Roker fans also like?

Beyond Al Roker itself, the audience over-indexes on Simone Biles (18.99×), Zoë Kravitz (20.53×), QVC (6.49×), and Lindsey Vonn (7.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See Al Roker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Al Roker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →