Al Roker Audience in United States

Al Roker has an estimated audience of 1,980,710 people in United States. 84.5% are female, 15.5% are male, average age 51.2. Top regions: Texas, Florida, New York. Top brand affinities: Simone Biles, Zoë Kravitz, Capital One, Google Maps, Indeed.com.

The average Al Roker fan in United States is 51.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Simone Biles, Zoë Kravitz, Capital One, with strongest over-indexing on Simone Biles (90.8× the country average). Demographically, the Al Roker audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Al Roker fans

Demographic split for Al Roker audience in United States
MetricValue
Female84.5%
Male15.5%
Average age51.2
Estimated audience size1,980,710

Audience persona

The typical Al Roker fan in United States is more female, around 51.2 years old, with strong Risk Appetite tendencies and a notable affinity for Simone Biles.

Top regions in United States

Top regions ranked by reach for Al Roker in United States
RegionReachAffinity
Texas147,5900.87×
Florida141,8861.06×
New York131,2431.19×
California128,8610.59×
Georgia82,6951.36×
North Carolina82,0361.38×
Pennsylvania74,8851.12×
Ohio74,3051.22×
Illinois64,4650.98×
Virginia62,9681.31×
Michigan62,4691.21×
New Jersey58,2881.16×
Tennessee51,8641.31×
Maryland50,2871.48×
South Carolina47,9921.61×
Alabama45,4801.64×
Indiana38,7721.07×
Missouri37,3761.17×
Massachusetts33,9140.87×
Arizona32,1790.8×
Louisiana31,0731.22×
Mississippi28,2641.73×
Kentucky27,7691.12×
Wisconsin27,2410.91×
Washington26,5700.67×
Minnesota24,3390.86×
Colorado22,8830.73×
Connecticut21,6781.09×
Oklahoma21,6530.98×
Iowa18,3821.13×
Arkansas17,7921.09×
Oregon15,4060.68×
Nevada14,3780.75×
Kansas13,5760.87×
West Virginia10,7441.16×
Utah8,5950.48×
Nebraska8,0180.81×
Rhode Island7,6901.22×
New Mexico7,5080.76×
Maine7,4231.05×
Idaho7,3560.74×
Delaware6,4921.19×
New Hampshire5,9390.76×
Washington, District of Columbia5,6270.95×
Hawaii4,4130.52×
Montana3,8620.7×
North Dakota3,2240.79×
Alaska2,9470.7×
Vermont2,8740.83×
South Dakota2,7860.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Al Roker audience
BrandAffinityCategory
Simone Biles90.8×Sports
Zoë Kravitz86.26×Movies & TV
Capital One9.14×Business & Career
Google Maps6.96×Internet & Social Media
Indeed.com6.56×Business & Career
Autism Awareness13.68×Health
Diabetes mellitus awareness9.03×Health
Diane Keaton8.05×Movies & TV
Jeopardy!18.28×Movies & TV
Day trading12.87×Business & Career
Singer-songwriter4.22×Music & Radio
Microblogging9.24×Technology & Electronics
AccuWeather6.21×Home & Garden
PubMed16.93×Internet & Social Media
Google News5.6×News
Circle K6.63×Shopping
Catherine Zeta-Jones10.37×Movies & TV
Kelly Osbourne9×Music & Radio
Billy Bob Thornton7.76×Movies & TV
Chase (bank)4.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Al Roker audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.28
IndulgenceJOY1.27
SpiritualityBALANCE1.22
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Al Roker
CountryShare
United States96.2%
United Kingdom1.1%
Germany0.6%

See Al Roker audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Al Roker have in United States?

Al Roker has an estimated audience of 1,980,710 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Al Roker fans?

84.5% of Al Roker fans are female, 15.5% are male, with an average age of 51.2 years.

Which brands do Al Roker fans like most?

Al Roker fans show strongest brand affinity for Simone Biles (90.8×), Zoë Kravitz (86.26×), and Capital One (9.14×) over the country average.

Where do Al Roker fans live in United States?

Al Roker fans in United States are most concentrated in Texas (reach 147,590), Florida (reach 141,886), and New York (reach 131,243). These three regions account for the largest share of the active audience.

What other brands do Al Roker fans also like?

Beyond Al Roker itself, the audience over-indexes on Zoë Kravitz (86.26×), Capital One (9.14×), Google Maps (6.96×), and Indeed.com (6.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Al Roker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.