Rascasse Audience Intelligence

Altruism Audience in United States

A data profile of the people who buy, follow and care about Altruism in United States — modelled from more than twelve digital signal sources. Altruism has an estimated audience of 2,956,824 people in United States.

#5156among Topic in United States#681in Politics & Society

The average Altruism fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freddie Freeman, Baseball park, Atlanta Braves, with strongest over-indexing on Freddie Freeman (14.92× the country average).

Demographically, the Altruism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Altruism fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Freddie Freeman.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Altruism profile in United States.

Audience size
3M
in United States
Gender
62.4%♀
37.6% male
Age
43.5
average years
Country rank
#10433
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Altruism fans

62.4% are female, 37.6% are male, average age 43.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Altruism audience in United States
MetricValue
Female62.4%
Male37.6%
Average age43.5
Estimated audience size2,956,824
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Altruism audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3917%
40-4924%
50+31%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Altruism audience comes from United States.

Worldwide audience distribution share by country for Altruism
CountryShare
United States28.2%
Italy8.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Altruism audience in United States is strongest.

Fig. 05

Top regions by affinity

Altruism fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.14×
02Hawaii~10K1.14×
03Virginia~80K1.10×
04Maryland~60K1.10×
05Utah~30K1.10×
06Louisiana~40K1.09×
07Georgia~100K1.08×
08North Carolina~100K1.08×
09Washington~60K1.08×
10Texas~300K1.07×
11Massachusetts~60K1.06×
12Idaho~20K1.06×
13Alaska~7K1.06×
14Pennsylvania~100K1.04×
15Arizona~60K1.04×
16Oregon~30K1.03×
17Oklahoma~30K1.03×
18Connecticut~30K1.03×
19Montana~8K1.03×
20Tennessee~60K1.02×
21Kansas~20K1.01×
22New York~200K1.00×
23Indiana~50K1.00×
24Missouri~50K1.00×
25Colorado~50K1.00×
26Arkansas~20K1.00×
27New Hampshire~10K1.00×
28Washington, District of Columbia~9K1.00×
29Michigan~80K0.99×
30New Jersey~70K0.99×
31Illinois~100K0.98×
32Kentucky~40K0.98×
33Rhode Island~9K0.98×
34Vermont~5K0.98×
35Alabama~40K0.97×
36Maine~10K0.97×
37South Dakota~7K0.97×
38Florida~200K0.96×
39Ohio~90K0.96×
40Minnesota~40K0.95×
41Iowa~20K0.95×
42Mississippi~20K0.94×
43Nebraska~10K0.94×
44Delaware~8K0.93×
45South Carolina~40K0.92×
46West Virginia~10K0.92×
47North Dakota~5K0.90×
48Wisconsin~40K0.89×
49Nevada~30K0.89×
50New Mexico~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Altruism, United States
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Altruism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Altruism audience
#·InterestCategoryAffinity×
01Richard MaddenMovies & TV16.33×
02Freddie FreemanSports14.92×
03Baseball parkSports13.84×
04Atlanta BravesSports5.58×
05Dick CheneyPolitics & Society3.98×
06NazarethTravel & Leisure3.89×
07AlabamaTravel & Leisure2.93×
08PublixShopping2.90×
09Georgia (U.S. state)Travel & Leisure2.68×
10Dick Van DykeMovies & TV2.61×
11Mitch McConnellPolitics & Society2.56×
12WikipediaInternet & Social Media2.53×
13Chick-fil-AFood & Beverages2.25×
14Bank of AmericaBusiness & Career2.23×
15Donald TrumpPolitics & Society1.92×
16FloridaTravel & Leisure1.90×
17United StatesTravel & Leisure1.78×
18NFLSports1.66×
19XInternet & Social Media1.66×
20Current eventsArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Altruism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Altruism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Community OrientationOPEN1.94×
SpiritualityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Altruism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.12×
Price SensitivityPREMIUM1.13×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Altruism have in United States?

Altruism has an estimated audience of 2,956,824 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Altruism fans?

62.4% of Altruism fans are female, 37.6% are male, with an average age of 43.5 years.

03

Which brands do Altruism fans like most?

Altruism fans show strongest brand affinity for Freddie Freeman (14.92×), Baseball park (13.84×), and Atlanta Braves (5.58×) over the country average.

04

Where do Altruism fans live in United States?

Altruism fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Altruism fans also like?

Beyond Altruism itself, the audience over-indexes on Baseball park (13.84×), Atlanta Braves (5.58×), Mitch McConnell (2.56×), and Donald Trump (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Altruism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Altruism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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