Amana Corporation Audience in United States
Amana Corporation has an estimated audience of 533,775 people in United States. 57.4% are female, 42.6% are male, average age 46.6. Top brand affinities: Regional styles of Mexican music, Nazia Iqbal, Like Dandelion Dust, Georgia Southern Eagles football, Israel.
Top brand affinities include Regional styles of Mexican music, Nazia Iqbal, Like Dandelion Dust, with strongest over-indexing on Regional styles of Mexican music (16.05× the country average). Demographically, the Amana Corporation audience skews more female with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Brand
Demographics of Amana Corporation fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.6 |
| Estimated audience size | 533,775 |
Audience persona
The typical Amana Corporation fan in United States is more female, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 16.05× | Music & Radio |
| Nazia Iqbal | 190.91× | Music & Radio |
| Like Dandelion Dust | 20× | Movies & TV |
| Georgia Southern Eagles football | 14.87× | Sports |
| Israel | 2.4× | Travel & Leisure |
| Historic site | 4.59× | Arts & Culture |
| Jeep Wagoneer | 6.16× | Cars & Mobility |
| Governor of Michigan | 7.85× | Politics & Society |
| Product design | 1.82× | Business & Career |
| Cherish (group) | 9.29× | Music & Radio |
| Fairy godmother | 6.12× | Literature |
| Hibachi | 6.39× | Food & Beverages |
| Nationality | 1.73× | Politics & Society |
| Wikia | 2.51× | Internet & Social Media |
| Mothercare | 2.31× | Kids & Family |
| Kansas | 1.76× | Travel & Leisure |
| Hipster | 6.34× | Politics & Society |
| Wok | 4.31× | Food & Beverages |
| Women's empowerment | 2.79× | Politics & Society |
| Google Home | 4.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.06 |
| Quality Awareness | PREMIUM | 2.03 |
| Indulgence | JOY | 2.02 |
| Price Sensitivity | PREMIUM | 1.8 |
| Design Affinity | PREMIUM | 1.8 |
| Pet Ownership | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.8% |
| Japan | 11.5% |
| Spain | 4.2% |
See Amana Corporation audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Amana Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.