Amana Corporation Audience in United States
Amana Corporation has an estimated audience of 533,775 people in United States. 57.4% are female, 42.6% are male, average age 46.6. Top brand affinities: Downy, AEG, Google Maps, Capital One, Autism Awareness.
Top brand affinities include Downy, AEG, Google Maps, with strongest over-indexing on Downy (140.45× the country average). Demographically, the Amana Corporation audience skews more female with an average age of 46.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Brand
Demographics of Amana Corporation fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.6 |
| Estimated audience size | 533,775 |
Audience persona
The typical Amana Corporation fan in United States is more female, around 46.6 years old, with strong DIY Mentality tendencies and a notable affinity for Downy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Downy | 140.45× | Home & Garden |
| AEG | 190.91× | Home & Garden |
| Google Maps | 8.83× | Internet & Social Media |
| Capital One | 8.76× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| CarGurus | 9.88× | Cars & Mobility |
| Circle K | 11.66× | Shopping |
| Social shopping | 20× | Shopping |
| Sarah Jessica Parker | 22.11× | Movies & TV |
| Indeed.com | 5.86× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Dollar General | 3.96× | Shopping |
| Enterprise Rent-A-Car | 6× | Cars & Mobility |
| Jeff Bezos | 10.9× | Business & Career |
| Dollar Tree | 3.86× | Shopping |
| Saturn (store) | 19.53× | Shopping |
| Lowe's | 3.28× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.06 |
| Quality Awareness | PREMIUM | 2.03 |
| Indulgence | JOY | 2.02 |
| Price Sensitivity | PREMIUM | 1.8 |
| Design Affinity | PREMIUM | 1.8 |
| Pet Ownership | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.8% |
| Japan | 11.5% |
| Spain | 4.2% |
See Amana Corporation audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Amana Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.