Rascasse Audience Intelligence

Amana Corporation Target Market in United States

A data profile of the people who buy, follow and care about Amana Corporation in United States — modelled from more than twelve digital signal sources. Amana Corporation has an estimated audience of 534,907 people in United States.

#3614among Brand in United States#1449in Home & Garden

The average Amana Corporation fan in United States is 46.6 years old, more female, and lives primarily in Iowa.

The audience is concentrated in Iowa, Texas, California.

Top brand affinities include Downy, AEG, Social shopping, with strongest over-indexing on Downy (117.24× the country average).

Demographically, the Amana Corporation audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amana Corporation fan in United States is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Downy.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amana Corporation profile in United States.

Audience size
535K
in United States
Gender
57.4%♀
42.6% male
Age
46.6
average years
Country rank
#35225
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amana Corporation

57.4% are female, 42.6% are male, average age 46.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Amana Corporation audience in United States
MetricValue
Female57.4%
Male42.6%
Average age46.6
Estimated audience size534,907
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Amana Corporation audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Amana Corporation audience comes from United States.

Worldwide audience distribution share by country for Amana Corporation
CountryShare
United States59.7%
Japan11.4%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amana Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Amana Corporation customers by region in United States
#RegionReachAffinity×
01Iowa~70K15.21×
02Nebraska~3K1.07×
03Wisconsin~8K1.02×
04South Dakota~1K1.02×
05Missouri~9K0.99×
06Minnesota~8K0.99×
07Kansas~4K0.97×
08Michigan~10K0.96×
09Indiana~9K0.93×
10Montana~1K0.93×
11North Dakota~1K0.93×
12Illinois~20K0.92×
13Alaska~1K0.91×
14Vermont<1K0.91×
15Mississippi~4K0.90×
16Idaho~2K0.90×
17Oklahoma~5K0.89×
18Louisiana~6K0.88×
19Arkansas~4K0.88×
20West Virginia~2K0.88×
21Tennessee~9K0.85×
22Kentucky~6K0.85×
23Rhode Island~1K0.85×
24Delaware~1K0.85×
25New Hampshire~2K0.84×
26Maine~2K0.84×
27Alabama~6K0.83×
28Hawaii~2K0.83×
29Georgia~10K0.82×
30New Mexico~2K0.81×
31Washington, District of Columbia~1K0.81×
32Oregon~5K0.78×
33Ohio~10K0.77×
34Utah~4K0.77×
35Nevada~4K0.76×
36Pennsylvania~10K0.74×
37South Carolina~6K0.73×
38Connecticut~4K0.73×
39North Carolina~10K0.71×
40Colorado~6K0.71×
41Texas~30K0.68×
42Maryland~6K0.67×
43New York~20K0.66×
44New Jersey~9K0.66×
45Washington~7K0.66×
46Virginia~8K0.65×
47Arizona~7K0.65×
48Massachusetts~7K0.65×
49Florida~20K0.64×
50California~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Amana Corporation, United States
0.52×1.00×15.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amana Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amana Corporation audience
#·InterestCategoryAffinity×
01AEGHome & Garden170.73×
02DownyHome & Garden117.24×
03Social shoppingShopping20.00×
04Tide (brand)Home & Garden10.77×
05Clothes dryerHome & Garden7.33×
06Washing machineHome & Garden7.00×
07Microwave ovenHome & Garden4.27×
08Home AppliancesHome & Garden3.76×
09Solar energyHome & Garden3.58×
10Hardware storeHome & Garden3.10×
11FedExBusiness & Career2.96×
12Best BuyShopping2.94×
13Dollar GeneralShopping2.87×
14IKEAHome & Garden2.59×
15Dollar TreeShopping2.55×
16Home improvementHome & Garden2.17×
17EBayShopping2.08×
18PinterestInternet & Social Media1.98×
19WalmartShopping1.91×
20CookingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amana Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amana Corporation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
Family OrientationCONSERVATISM2.42×
Quality AwarenessPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amana Corporation audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
TraditionCONSERVATISM0.94×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amana Corporation's target market in United States?

Amana Corporation's target market in United States covers an estimated 534,907 people, concentrated in Iowa and Texas.

02

What is the gender split and age of Amana Corporation customers?

57.4% of the Amana Corporation audience are female, 42.6% are male, with an average age of 46.6 years.

03

Which brands do Amana Corporation fans like most?

Amana Corporation fans show strongest brand affinity for Downy (117.24×), AEG (170.73×), and Social shopping (20×) over the country average.

04

Where do Amana Corporation fans live in United States?

Amana Corporation fans in United States are most concentrated in Iowa (reach ~70K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Amana Corporation fans also like?

Beyond Amana Corporation itself, the audience over-indexes on AEG (170.73×), Social shopping (20×), Washing machine (7×), and Home Appliances (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Amana Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amana Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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