Amateur sports Audience in United States

Amateur sports logo

Amateur sports has an estimated audience of 1,629,805 people in United States. 37.9% are female, 62.1% are male, average age 39.3. Top regions: California, Texas, Illinois. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Clint Eastwood.

The average Amateur sports fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Amateur sports audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Amateur sports fans

Demographic split for Amateur sports audience in United States
MetricValue
Female37.9%
Male62.1%
Average age39.3
Estimated audience size1,629,805

Audience persona

The typical Amateur sports fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Amateur sports in United States
RegionReachAffinity
California45,4160.25×
Texas30,0150.21×
Illinois24,7270.46×
New York24,3860.27×
Florida23,3270.21×
Mississippi22,4641.67×
Louisiana19,9730.95×
Arkansas19,9571.49×
Oklahoma19,5171.08×
Kentucky19,2080.94×
Alabama18,5920.82×
North Carolina18,5870.38×
West Virginia18,5452.44×
Georgia18,4370.37×
Tennessee17,7120.54×
South Carolina17,5850.72×
Ohio17,1900.34×
Indiana17,1340.58×
Kansas17,1291.33×
Idaho17,1252.1×
Missouri16,5940.63×
Hawaii16,3602.34×
Iowa16,2621.21×
Montana16,1333.57×
Michigan15,7960.37×
Wisconsin15,7120.64×
Virginia15,6710.39×
New Hampshire15,2802.38×
Arizona15,1310.45×
Pennsylvania15,0640.27×
Nebraska14,9631.83×
Connecticut14,9400.91×
New Mexico14,8851.82×
Nevada14,8370.94×
Maine14,7462.53×
Oregon14,6470.78×
Utah14,5601×
Maryland14,3930.51×
New Jersey14,3580.35×
Minnesota14,0380.6×
Massachusetts13,8940.43×
Washington13,5630.41×
Colorado13,5250.53×
Washington, District of Columbia9,5411.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amateur sports audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.42×News
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.71×Internet & Social Media
Aaron Rodgers8.17×Sports
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Google Maps4.72×Internet & Social Media
Michelle Pfeiffer13.36×Movies & TV
Telegram14.85×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amateur sports audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Convenience OrientationPREMIUM1.33
Risk AppetiteTHRILL1.32
Career OrientationPOWER1.19
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Amateur sports
CountryShare
United States44.9%
France7.5%
United Kingdom5.8%

See Amateur sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Amateur sports have in United States?

Amateur sports has an estimated audience of 1,629,805 people in United States, concentrated in California and Texas.

What is the gender split and age of Amateur sports fans?

37.9% of Amateur sports fans are female, 62.1% are male, with an average age of 39.3 years.

Which brands do Amateur sports fans like most?

Amateur sports fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and AccuWeather (16.31×) over the country average.

Where do Amateur sports fans live in United States?

Amateur sports fans in United States are most concentrated in California (reach 45,416), Texas (reach 30,015), and Illinois (reach 24,727). These three regions account for the largest share of the active audience.

What other brands do Amateur sports fans also like?

Beyond Amateur sports itself, the audience over-indexes on Google News (19.42×), AccuWeather (16.31×), StubHub (16.02×), and Clint Eastwood (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amateur sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.