Amateur sports Audience in United States

Amateur sports logo

Amateur sports has an estimated audience of 1,629,805 people in United States. 37.9% are female, 62.1% are male, average age 39.3. Top regions: California, Texas, Illinois. Top brand affinities: Keene, New Hampshire, Historic site, Mathcore, Google Home, Alaska.

The average Amateur sports fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Keene, New Hampshire, Historic site, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Amateur sports audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Amateur sports fans

Demographic split for Amateur sports audience in United States
MetricValue
Female37.9%
Male62.1%
Average age39.3
Estimated audience size1,629,805

Audience persona

The typical Amateur sports fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Amateur sports in United States
RegionReachAffinity
California45,4160.25×
Texas30,0150.21×
Illinois24,7270.46×
New York24,3860.27×
Florida23,3270.21×
Mississippi22,4641.67×
Louisiana19,9730.95×
Arkansas19,9571.49×
Oklahoma19,5171.08×
Kentucky19,2080.94×
Alabama18,5920.82×
North Carolina18,5870.38×
West Virginia18,5452.44×
Georgia18,4370.37×
Tennessee17,7120.54×
South Carolina17,5850.72×
Ohio17,1900.34×
Indiana17,1340.58×
Kansas17,1291.33×
Idaho17,1252.1×
Missouri16,5940.63×
Hawaii16,3602.34×
Iowa16,2621.21×
Montana16,1333.57×
Michigan15,7960.37×
Wisconsin15,7120.64×
Virginia15,6710.39×
New Hampshire15,2802.38×
Arizona15,1310.45×
Pennsylvania15,0640.27×
Nebraska14,9631.83×
Connecticut14,9400.91×
New Mexico14,8851.82×
Nevada14,8370.94×
Maine14,7462.53×
Oregon14,6470.78×
Utah14,5601×
Maryland14,3930.51×
New Jersey14,3580.35×
Minnesota14,0380.6×
Massachusetts13,8940.43×
Washington13,5630.41×
Colorado13,5250.53×
Washington, District of Columbia9,5411.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amateur sports audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site14.1×Arts & Culture
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Alaska2.36×Travel & Leisure
Nebraska3.7×Travel & Leisure
Minnesota2.37×Travel & Leisure
The Historian16.83×Literature
Justice2.43×Politics & Society
Curcuma16.4×Food & Beverages
Captain America (1990 film)3.7×Movies & TV
Eurail16.92×Cars & Mobility
Grinch2.82×Movies & TV
Home staging3.55×Home & Garden
Graham Greene3.83×Literature
JDSU1.85×Business & Career
Chili con carne4.76×Food & Beverages
Governor of Michigan4.35×Politics & Society
Sinaloa2.14×Travel & Leisure
Parral, Chihuahua8.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amateur sports audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Convenience OrientationPREMIUM1.33
Risk AppetiteTHRILL1.32
Career OrientationPOWER1.19
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Amateur sports
CountryShare
United States44.9%
France7.5%
United Kingdom5.8%

See Amateur sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Amateur sports have in United States?

Amateur sports has an estimated audience of 1,629,805 people in United States, concentrated in California and Texas.

What is the gender split and age of Amateur sports fans?

37.9% of Amateur sports fans are female, 62.1% are male, with an average age of 39.3 years.

Which brands do Amateur sports fans like most?

Amateur sports fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (14.1×), and Mathcore (17.86×) over the country average.

Where do Amateur sports fans live in United States?

Amateur sports fans in United States are most concentrated in California (reach 45,416), Texas (reach 30,015), and Illinois (reach 24,727). These three regions account for the largest share of the active audience.

What other brands do Amateur sports fans also like?

Beyond Amateur sports itself, the audience over-indexes on Historic site (14.1×), Mathcore (17.86×), Google Home (11.88×), and Alaska (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amateur sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.