Rascasse Audience Intelligence

Amateur sports Audience in United States

A data profile of the people who buy, follow and care about Amateur sports in United States — modelled from more than twelve digital signal sources. Amateur sports has an estimated audience of 1,629,805 people in United States.

#7003among Topic in United States#1492in Sports

The average Amateur sports fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ronaldinho, Chuck Norris, Medieval Times, with strongest over-indexing on Ronaldinho (16.23× the country average).

Demographically, the Amateur sports audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amateur sports fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Ronaldinho.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amateur sports profile in United States.

Audience size
1.6M
in United States
Gender
37.9%♀
62.1% male
Age
39.3
average years
Country rank
#16666
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amateur sports fans

37.9% are female, 62.1% are male, average age 39.3.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Amateur sports audience in United States
MetricValue
Female37.9%
Male62.1%
Average age39.3
Estimated audience size1,629,805
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Amateur sports audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4922%
50+21%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Amateur sports audience comes from United States.

Worldwide audience distribution share by country for Amateur sports
CountryShare
United States44.9%
France7.5%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amateur sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Amateur sports fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.28×
02West Virginia~9K1.23×
03Washington, District of Columbia~6K1.22×
04New Hampshire~8K1.17×
05Maine~7K1.16×
06Idaho~9K1.14×
07Hawaii~8K1.14×
08Mississippi~10K1.10×
09New Mexico~9K1.09×
10Nebraska~9K1.09×
11Delaware~5K1.07×
12Alaska~4K1.07×
13Arkansas~10K1.05×
14Iowa~10K1.05×
15Kansas~10K1.05×
16Alabama~20K1.04×
17Oklahoma~20K1.03×
18Vermont~3K1.03×
19Utah~10K1.02×
20Connecticut~20K1.01×
21Rhode Island~5K1.00×
22South Dakota~4K1.00×
23North Dakota~3K1.00×
24North Carolina~50K0.98×
25Louisiana~20K0.98×
26Kentucky~20K0.98×
27Nevada~20K0.98×
28South Carolina~20K0.97×
29Oregon~20K0.97×
30Missouri~30K0.95×
31Minnesota~20K0.95×
32Indiana~30K0.94×
33Maryland~30K0.94×
34Wisconsin~20K0.94×
35Tennessee~30K0.93×
36Colorado~20K0.92×
37Arizona~30K0.91×
38Massachusetts~30K0.91×
39Washington~30K0.90×
40Michigan~40K0.89×
41New Jersey~40K0.89×
42Virginia~40K0.89×
43Ohio~40K0.88×
44Georgia~40K0.88×
45Pennsylvania~50K0.87×
46Illinois~50K0.86×
47Florida~90K0.81×
48New York~70K0.80×
49Texas~100K0.77×
50California~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Amateur sports, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amateur sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amateur sports audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics16.40×
02LG TVTechnology & Electronics16.40×
03Gareth BaleSports16.40×
04RonaldinhoSports16.23×
05Longwood GardensTravel & Leisure14.65×
06Medieval TimesMovies & TV9.26×
07Bob RossMovies & TV9.01×
08Christian PulisicSports8.26×
09Berlin WallTravel & Leisure5.60×
10Chuck NorrisMovies & TV3.96×
11Broadcasting of sports eventsMovies & TV3.80×
12Sports clubSports2.80×
13Real propertyHome & Garden2.66×
14Solar energyHome & Garden2.58×
15FedExBusiness & Career2.29×
16FIFA World CupSports1.83×
17GamblingGames1.65×
18SubwayFood & Beverages1.60×
19Pizza HutFood & Beverages1.54×
20Mortgage loansBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amateur sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amateur sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Convenience OrientationPREMIUM1.69×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amateur sports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.63×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amateur sports have in United States?

Amateur sports has an estimated audience of 1,629,805 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amateur sports fans?

37.9% of Amateur sports fans are female, 62.1% are male, with an average age of 39.3 years.

03

Which brands do Amateur sports fans like most?

Amateur sports fans show strongest brand affinity for Ronaldinho (16.23×), Chuck Norris (3.96×), and Medieval Times (9.26×) over the country average.

04

Where do Amateur sports fans live in United States?

Amateur sports fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Amateur sports fans also like?

Beyond Amateur sports itself, the audience over-indexes on Chuck Norris (3.96×), Medieval Times (9.26×), Bob Ross (9.01×), and FIFA World Cup (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Amateur sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amateur sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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