Rascasse Audience Intelligence

American Horror Story: Freak Show Audience in United States

A data profile of the people who buy, follow and care about American Horror Story: Freak Show in United States — modelled from more than twelve digital signal sources. American Horror Story: Freak Show has an estimated audience of 466,363 people in United States.

#3357among Movie / TV Show / Series in United States#7079in Movies & TV

The average American Horror Story: Freak Show fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dirty Dancing, Married At First Sight, Black Mirror (TV series), with strongest over-indexing on Dirty Dancing (42.23× the country average).

Demographically, the American Horror Story: Freak Show audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Horror Story: Freak Show fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Dirty Dancing.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Horror Story: Freak Show profile in United States.

Audience size
466K
in United States
Gender
66.5%♀
33.5% male
Age
33.0
average years
Country rank
#38167
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Horror Story: Freak Show viewers

66.5% are female, 33.5% are male, average age 33.0.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for American Horror Story: Freak Show audience in United States
MetricValue
Female66.5%
Male33.5%
Average age33.0
Estimated audience size466,363
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the American Horror Story: Freak Show audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3920%
40-4916%
50+7%
Fig. 04

Worldwide distribution

46.7%

of the worldwide American Horror Story: Freak Show audience comes from United States.

Worldwide audience distribution share by country for American Horror Story: Freak Show
CountryShare
United States46.7%
United Kingdom7.9%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Horror Story: Freak Show audience in United States is strongest.

Fig. 05

Top regions by affinity

American Horror Story: Freak Show fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~7K1.24×
02West Virginia~3K1.19×
03Oklahoma~6K1.18×
04Arkansas~4K1.14×
05New Mexico~3K1.14×
06Tennessee~10K1.10×
07Indiana~9K1.09×
08Ohio~20K1.07×
09Missouri~8K1.07×
10Alabama~7K1.07×
11Pennsylvania~20K1.06×
12Louisiana~6K1.06×
13Maine~2K1.06×
14Colorado~8K1.03×
15Iowa~4K1.03×
16Oregon~5K1.02×
17Texas~40K1.01×
18Kansas~4K1.01×
19Alaska~1K1.01×
20Michigan~10K1.00×
21Mississippi~4K1.00×
22Rhode Island~1K1.00×
23Delaware~1K1.00×
24South Dakota~1K1.00×
25North Carolina~10K0.99×
26Wisconsin~7K0.99×
27Nevada~5K0.99×
28Idaho~2K0.99×
29New Hampshire~2K0.99×
30Vermont<1K0.99×
31California~50K0.98×
32Connecticut~5K0.98×
33Arizona~9K0.97×
34South Carolina~7K0.97×
35Montana~1K0.97×
36North Dakota<1K0.97×
37Nebraska~2K0.96×
38Georgia~10K0.95×
39Massachusetts~9K0.95×
40Illinois~10K0.94×
41Virginia~10K0.93×
42Washington~9K0.93×
43Utah~4K0.92×
44Hawaii~2K0.91×
45Minnesota~6K0.90×
46New York~20K0.89×
47Florida~30K0.88×
48Washington, District of Columbia~1K0.88×
49Maryland~7K0.87×
50New Jersey~10K0.86×
Fig. 06

Affinity by region

Affinity by region — American Horror Story: Freak Show, United States
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Horror Story: Freak Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Horror Story: Freak Show audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV48.67×
02Stampin' Up!Shopping44.40×
03Dirty DancingMovies & TV42.23×
04Project RunwayMovies & TV25.88×
05Black Mirror (TV series)Movies & TV20.73×
06The Strangers (2008 film)Movies & TV18.00×
07Brazilian WaxingBeauty & Wellness15.96×
08Graphic novelLiterature11.59×
09Taron EgertonMovies & TV11.07×
10Goth subcultureFashion & Accessoires10.70×
11Disneyland ParisTravel & Leisure8.89×
12Tyler PerryMovies & TV8.48×
13Psychological thrillerLiterature6.39×
14Broadway theatreTravel & Leisure5.77×
15DC ComicsLiterature5.17×
16BeetlejuiceMovies & TV4.27×
17RadioTechnology & Electronics3.09×
18Planet FitnessSports3.00×
19Pizza HutFood & Beverages3.00×
20SubwayFood & Beverages2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Horror Story: Freak Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Horror Story: Freak Show audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
PatriotismCONSERVATISM1.47×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Horror Story: Freak Show audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Sports ActivityPOWER0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Horror Story: Freak Show have in United States?

American Horror Story: Freak Show has an estimated audience of 466,363 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Horror Story: Freak Show viewers?

66.5% of American Horror Story: Freak Show fans are female, 33.5% are male, with an average age of 33.0 years.

03

Which brands do American Horror Story: Freak Show fans like most?

American Horror Story: Freak Show fans show strongest brand affinity for Dirty Dancing (42.23×), Married At First Sight (48.67×), and Black Mirror (TV series) (20.73×) over the country average.

04

Where do American Horror Story: Freak Show fans live in United States?

American Horror Story: Freak Show fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do American Horror Story: Freak Show fans also like?

Beyond American Horror Story: Freak Show itself, the audience over-indexes on Married At First Sight (48.67×), Black Mirror (TV series) (20.73×), Stampin' Up! (44.4×), and Graphic novel (11.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See American Horror Story: Freak Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Horror Story: Freak Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →