Rascasse Audience Intelligence

American literature Audience in United States

A data profile of the people who buy, follow and care about American literature in United States — modelled from more than twelve digital signal sources. American literature has an estimated audience of 1,421,869 people in United States.

#50among Literary genre in United States#7485among Topic in United States#340in Literature

The average American literature fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Colorado Rockies, Jessica Alba, Web server, with strongest over-indexing on Colorado Rockies (30.21× the country average).

Demographically, the American literature audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American literature fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Colorado Rockies.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American literature profile in United States.

Audience size
1.4M
in United States
Gender
57.5%♀
42.5% male
Age
46.6
average years
Country rank
#18487
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American literature fans

57.5% are female, 42.5% are male, average age 46.6.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for American literature audience in United States
MetricValue
Female57.5%
Male42.5%
Average age46.6
Estimated audience size1,421,869
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the American literature audience in United States
Age bracketShare%
16-197%
20-2913%
30-3916%
40-4922%
50+41%
Fig. 04

Worldwide distribution

44.7%

of the worldwide American literature audience comes from United States.

Worldwide audience distribution share by country for American literature
CountryShare
United States44.7%
Japan6.4%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American literature audience in United States is strongest.

Fig. 05

Top regions by affinity

American literature fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K3.09×
02Georgia~100K2.29×
03Alabama~40K1.78×
04Mississippi~20K1.46×
05North Carolina~50K1.21×
06Alaska~4K1.17×
07South Carolina~20K1.16×
08Connecticut~20K1.10×
09Louisiana~20K1.08×
10Hawaii~6K1.05×
11New Hampshire~6K1.05×
12South Dakota~3K1.05×
13Texas~100K1.04×
14North Dakota~3K1.04×
15Pennsylvania~50K1.01×
16Vermont~3K1.01×
17Nebraska~7K0.98×
18West Virginia~6K0.98×
19Rhode Island~4K0.96×
20Indiana~20K0.95×
21Oklahoma~10K0.95×
22Montana~4K0.95×
23California~100K0.94×
24New Jersey~30K0.94×
25Delaware~4K0.94×
26Missouri~20K0.93×
27Idaho~7K0.93×
28Illinois~40K0.92×
29Tennessee~30K0.92×
30Massachusetts~30K0.92×
31Maine~5K0.92×
32Washington, District of Columbia~4K0.92×
33Iowa~10K0.91×
34Kansas~10K0.91×
35Washington~30K0.90×
36Minnesota~20K0.90×
37Arkansas~10K0.90×
38Michigan~30K0.89×
39Kentucky~20K0.89×
40New Mexico~6K0.89×
41Florida~80K0.88×
42Wisconsin~20K0.86×
43Ohio~40K0.83×
44Maryland~20K0.83×
45Oregon~10K0.82×
46Utah~10K0.82×
47Nevada~10K0.80×
48New York~60K0.79×
49Arizona~20K0.78×
50Colorado~20K0.78×
Fig. 06

Affinity by region

Affinity by region — American literature, United States
0.78×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American literature audience
#·InterestCategoryAffinity×
01Colorado RockiesSports30.21×
0223andMeHealth13.54×
03Jessica AlbaMovies & TV13.15×
04FIFA Club World CupSports10.52×
05Model buildingKids & Family10.38×
06Shirley MacLaineMovies & TV10.34×
07Atlético MadridSports10.00×
08DuolingoBusiness & Career9.68×
09Web serverTechnology & Electronics9.16×
10EssayLiterature8.94×
11Berlin WallTravel & Leisure8.84×
12Sustainable energyHome & Garden6.96×
13X GamesSports6.91×
14Renewable energyBusiness & Career5.69×
15Weather forecastingHome & Garden4.03×
16FedExBusiness & Career3.16×
17Solar energyHome & Garden3.02×
18Discount storesShopping2.96×
19Las VegasTravel & Leisure2.95×
20MSNNews2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American literature audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
SustainabilityBALANCE2.19×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American literature audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Healthy LifestyleBALANCE0.71×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American literature have in United States?

American literature has an estimated audience of 1,421,869 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American literature fans?

57.5% of American literature fans are female, 42.5% are male, with an average age of 46.6 years.

03

Which brands do American literature fans like most?

American literature fans show strongest brand affinity for Colorado Rockies (30.21×), Jessica Alba (13.15×), and Web server (9.16×) over the country average.

04

Where do American literature fans live in United States?

American literature fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American literature fans also like?

Beyond American literature itself, the audience over-indexes on Jessica Alba (13.15×), Web server (9.16×), Duolingo (9.68×), and Sustainable energy (6.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American literature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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