American literature Audience in United States

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American literature has an estimated audience of 1,421,869 people in United States. 57.5% are female, 42.5% are male, average age 46.6. Top regions: California, Texas, Georgia. Top brand affinities: Nationality, Minnesota, Israel, Goop, Google Home.

The average American literature fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Nationality, Minnesota, Israel, with strongest over-indexing on Nationality (10.26× the country average). Demographically, the American literature audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of American literature fans

Demographic split for American literature audience in United States
MetricValue
Female57.5%
Male42.5%
Average age46.6
Estimated audience size1,421,869

Audience persona

The typical American literature fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for American literature in United States
RegionReachAffinity
California153,9010.98×
Texas140,9671.15×
Georgia125,6012.87×
Florida94,0980.98×
New York71,0470.89×
North Carolina53,0071.24×
Illinois49,1861.04×
Alabama46,3932.34×
Pennsylvania43,6240.91×
Virginia40,5531.17×
New Jersey36,4921.01×
Michigan33,3330.9×
Ohio32,0170.73×
Tennessee28,6471×
South Carolina27,0871.27×
Massachusetts26,1090.93×
Washington25,9050.91×
Mississippi22,4911.92×
Arizona21,9080.75×
Louisiana21,2281.16×
Missouri20,9590.91×
Indiana20,3220.78×
Maryland18,1790.74×
Kentucky16,2720.91×
Connecticut15,8791.11×
Colorado15,8330.71×
Minnesota15,7850.77×
Wisconsin15,0050.7×
Oklahoma14,7300.93×
Oregon11,5060.71×
Iowa10,0190.86×
Arkansas9,8370.84×
Kansas8,1790.73×
Nevada7,3130.53×
Utah7,1770.56×
Hawaii6,3001.03×
Nebraska6,2230.87×
West Virginia5,9990.91×
Idaho5,0120.7×
New Hampshire4,9430.88×
New Mexico4,5850.64×
Alaska4,5611.5×
North Dakota3,8211.31×
Washington, District of Columbia3,6740.86×
Rhode Island3,4090.75×
Montana3,2300.82×
South Dakota3,1890.97×
Maine3,1800.62×
Delaware3,0530.78×
Wyoming2,7731.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American literature audience
BrandAffinityCategory
Nationality10.26×Politics & Society
Minnesota4.45×Travel & Leisure
Israel4.25×Travel & Leisure
Goop9.42×Internet & Social Media
Google Home10.44×Technology & Electronics
Panama5.95×Travel & Leisure
Grace Slick14.04×Music & Radio
Hibachi12.45×Food & Beverages
Wok10.25×Food & Beverages
headspace14.01×Health
Dog breed1.51×Pets & Animals
Home construction1.8×Home & Garden
Ira Glass21.59×Music & Radio
Grinch4.79×Movies & TV
Cryptic crossword17.08×Technology & Electronics
Cherish (group)11.45×Music & Radio
Natural rubber2.15×Cars & Mobility
Governor of Michigan7.6×Politics & Society
Goma18.07×Travel & Leisure
No Escape (1994 film)11.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American literature audience
TraitClusterScore
PatriotismCONSERVATISM2.51
SpiritualityBALANCE2.02
Community OrientationOPEN1.99
Urban LifestyleOPEN1.9
IndividualismJOY1.77
TraditionCONSERVATISM1.76

Worldwide distribution

Worldwide audience distribution share by country for American literature
CountryShare
United States44.7%
Japan6.4%
Brazil5.2%

See American literature audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does American literature have in United States?

American literature has an estimated audience of 1,421,869 people in United States, concentrated in California and Texas.

What is the gender split and age of American literature fans?

57.5% of American literature fans are female, 42.5% are male, with an average age of 46.6 years.

Which brands do American literature fans like most?

American literature fans show strongest brand affinity for Nationality (10.26×), Minnesota (4.45×), and Israel (4.25×) over the country average.

Where do American literature fans live in United States?

American literature fans in United States are most concentrated in California (reach 153,901), Texas (reach 140,967), and Georgia (reach 125,601). These three regions account for the largest share of the active audience.

What other brands do American literature fans also like?

Beyond American literature itself, the audience over-indexes on Minnesota (4.45×), Israel (4.25×), Goop (9.42×), and Google Home (10.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.