Rascasse Audience Intelligence

American Psychological Association Audience in United States

A data profile of the people who buy, follow and care about American Psychological Association in United States — modelled from more than twelve digital signal sources. American Psychological Association has an estimated audience of 515,373 people in United States.

#17among Publishing in United States#415among NGO / Political Party in United States#949in Health

The average American Psychological Association fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sasha Pieterse, Dakota Fanning, Phoebe Tonkin, with strongest over-indexing on Sasha Pieterse (52.81× the country average).

Demographically, the American Psychological Association audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Psychological Association fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Sasha Pieterse.

Category: Health · Type: NGO / Political Party · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Psychological Association profile in United States.

Audience size
515K
in United States
Gender
74.1%♀
25.9% male
Age
40.4
average years
Country rank
#35995
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Psychological Association fans

74.1% are female, 25.9% are male, average age 40.4.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for American Psychological Association audience in United States
MetricValue
Female74.1%
Male25.9%
Average age40.4
Estimated audience size515,373
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the American Psychological Association audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

50.1%

of the worldwide American Psychological Association audience comes from United States.

Worldwide audience distribution share by country for American Psychological Association
CountryShare
United States50.1%
Mexico7.4%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Psychological Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Psychological Association fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K3.27×
02Massachusetts~20K1.73×
03Maryland~10K1.65×
04Virginia~20K1.33×
05Vermont<1K1.07×
06Hawaii~2K1.06×
07Connecticut~5K1.05×
08Rhode Island~2K1.05×
09Idaho~3K1.02×
10North Dakota~1K1.01×
11Illinois~20K1.00×
12Nebraska~3K1.00×
13Washington~10K0.99×
14Alaska~1K0.99×
15Arizona~10K0.98×
16Oregon~6K0.98×
17New Hampshire~2K0.98×
18Pennsylvania~20K0.97×
19Kansas~4K0.97×
20Minnesota~7K0.96×
21Iowa~4K0.96×
22New Jersey~10K0.95×
23Colorado~8K0.95×
24Maine~2K0.95×
25South Dakota~1K0.95×
26Oklahoma~5K0.94×
27Utah~4K0.94×
28Georgia~10K0.93×
29New Mexico~2K0.93×
30Montana~1K0.93×
31California~50K0.92×
32North Carolina~10K0.92×
33Kentucky~6K0.92×
34West Virginia~2K0.92×
35Indiana~8K0.91×
36Wisconsin~7K0.90×
37Arkansas~4K0.90×
38Michigan~10K0.89×
39Missouri~7K0.89×
40Delaware~1K0.88×
41South Carolina~7K0.87×
42Mississippi~4K0.87×
43New York~20K0.85×
44Alabama~6K0.85×
45Ohio~10K0.84×
46Louisiana~5K0.83×
47Texas~40K0.81×
48Tennessee~8K0.78×
49Nevada~4K0.78×
50Florida~30K0.76×
Fig. 06

Affinity by region

Affinity by region — American Psychological Association, United States
0.76×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Psychological Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Psychological Association audience
#·InterestCategoryAffinity×
01Sasha PieterseMovies & TV52.81×
02Phoebe TonkinMovies & TV42.04×
03The MentalistMovies & TV25.35×
04Dakota FanningMovies & TV16.36×
05UpToDateHealth14.62×
06Elderly careHealth11.76×
07Red wineFood & Beverages10.49×
08White wineFood & Beverages10.30×
09Sustainable energyHome & Garden8.23×
10Renewable energyBusiness & Career6.58×
11LinkedInInternet & Social Media5.23×
12FedExBusiness & Career5.17×
13PhilanthropyArts & Culture5.17×
14Outback SteakhouseFood & Beverages4.61×
15Career developmentBusiness & Career4.26×
16InnovationBusiness & Career3.40×
17Mortgage loansBusiness & Career3.23×
18AirbnbTravel & Leisure2.47×
19Planet FitnessSports2.42×
20PinterestInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Psychological Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Psychological Association audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.69×
PatriotismCONSERVATISM2.95×
SustainabilityBALANCE2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Psychological Association audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Psychological Association have in United States?

American Psychological Association has an estimated audience of 515,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Psychological Association fans?

74.1% of American Psychological Association fans are female, 25.9% are male, with an average age of 40.4 years.

03

Which brands do American Psychological Association fans like most?

American Psychological Association fans show strongest brand affinity for Sasha Pieterse (52.81×), Dakota Fanning (16.36×), and Phoebe Tonkin (42.04×) over the country average.

04

Where do American Psychological Association fans live in United States?

American Psychological Association fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do American Psychological Association fans also like?

Beyond American Psychological Association itself, the audience over-indexes on Dakota Fanning (16.36×), Phoebe Tonkin (42.04×), Sustainable energy (8.23×), and Red wine (10.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Psychological Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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