American Psychological Association Audience in United States
American Psychological Association has an estimated audience of 510,456 people in United States. 74.1% are female, 25.9% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Sasha Pieterse, Back to the Future, Dakota Fanning, Feyenoord, PSV Eindhoven.
The average American Psychological Association fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sasha Pieterse, Back to the Future, Dakota Fanning, with strongest over-indexing on Sasha Pieterse (75.53× the country average). Demographically, the American Psychological Association audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: NGO / Political Party · Subtype: Publishing
Demographics of American Psychological Association fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 40.4 |
| Estimated audience size | 510,456 |
Audience persona
The typical American Psychological Association fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Sasha Pieterse.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,500 | 0.95× |
| Texas | 35,288 | 0.8× |
| Florida | 27,749 | 0.8× |
| New York | 27,350 | 0.96× |
| Massachusetts | 22,541 | 2.24× |
| Virginia | 17,998 | 1.45× |
| Illinois | 17,250 | 1.01× |
| Pennsylvania | 17,005 | 0.99× |
| Maryland | 15,554 | 1.77× |
| North Carolina | 14,657 | 0.95× |
| Georgia | 14,492 | 0.92× |
| Ohio | 13,161 | 0.84× |
| New Jersey | 12,832 | 0.99× |
| Michigan | 12,179 | 0.91× |
| Arizona | 11,269 | 1.08× |
| Washington | 10,735 | 1.05× |
| Tennessee | 8,096 | 0.79× |
| Indiana | 8,082 | 0.87× |
| Colorado | 7,861 | 0.98× |
| Minnesota | 7,216 | 0.99× |
| Missouri | 7,100 | 0.86× |
| Wisconsin | 6,401 | 0.83× |
| South Carolina | 5,881 | 0.77× |
| Oregon | 5,668 | 0.97× |
| Connecticut | 5,563 | 1.09× |
| Alabama | 5,376 | 0.75× |
| Louisiana | 5,367 | 0.82× |
| Washington, District of Columbia | 5,308 | 3.46× |
| Kentucky | 5,077 | 0.79× |
| Oklahoma | 5,045 | 0.89× |
| Utah | 4,125 | 0.9× |
| Iowa | 3,633 | 0.86× |
| Kansas | 3,552 | 0.88× |
| Nevada | 3,380 | 0.68× |
| Mississippi | 3,346 | 0.8× |
| Arkansas | 3,293 | 0.78× |
| Idaho | 2,351 | 0.92× |
| Hawaii | 2,198 | 1× |
| Nebraska | 2,185 | 0.85× |
| New Mexico | 2,130 | 0.83× |
| West Virginia | 2,112 | 0.89× |
| New Hampshire | 1,919 | 0.95× |
| Rhode Island | 1,724 | 1.06× |
| Maine | 1,594 | 0.87× |
| Montana | 1,202 | 0.85× |
| Alaska | 1,108 | 1.01× |
| South Dakota | 1,023 | 0.87× |
| Delaware | 1,023 | 0.73× |
| North Dakota | 996 | 0.95× |
| Vermont | 869 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sasha Pieterse | 75.53× | Movies & TV |
| Back to the Future | 24.64× | Movies & TV |
| Dakota Fanning | 16.43× | Movies & TV |
| Feyenoord | 63.36× | Sports |
| PSV Eindhoven | 48.57× | Sports |
| Red wine | 11.7× | Food & Beverages |
| The Mentalist | 35.27× | Movies & TV |
| Phoebe Tonkin | 35.75× | Movies & TV |
| White wine | 11.55× | Food & Beverages |
| FC Bayern Munich | 6.34× | Sports |
| UpToDate | 15.31× | Health |
| Alliant Credit Union | 34.29× | Business & Career |
| Nebraska Lottery | 34.12× | Games |
| Jean Paul Gaultier | 13.43× | Fashion & Accessoires |
| Outback Steakhouse | 5.63× | Food & Beverages |
| Livemusic | 3.82× | Music & Radio |
| Kate Spade | 6.9× | Fashion & Accessoires |
| Natural foods | 5.48× | Food & Beverages |
| Naomi Scott | 13.88× | Movies & TV |
| Bass guitar | 3.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.11 |
| Career Orientation | POWER | 2.06 |
| Patriotism | CONSERVATISM | 2.04 |
| Mindfulness | BALANCE | 1.88 |
| Indulgence | JOY | 1.65 |
| Family Orientation | CONSERVATISM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| Brazil | 10.9% |
| Mexico | 6.7% |
See American Psychological Association audiences in other countries
- American Psychological Association — Germany
- American Psychological Association — United Kingdom
- American Psychological Association — France
- American Psychological Association — Italy
- American Psychological Association — Spain
- American Psychological Association — Brazil
- American Psychological Association — Japan
- American Psychological Association — South Korea
- American Psychological Association — India
More Publishing audiences in United States
- DC Comics (19,154,105)
- Barnes & Noble (16,423,220)
- Studio Ghibli (3,454,851)
- Transworld Publishers (1,656,698)
- Penguin Random House (1,504,993)
Frequently asked questions
How many fans does American Psychological Association have in United States?
American Psychological Association has an estimated audience of 510,456 people in United States, concentrated in California and Texas.
What is the gender split and age of American Psychological Association fans?
74.1% of American Psychological Association fans are female, 25.9% are male, with an average age of 40.4 years.
Which brands do American Psychological Association fans like most?
American Psychological Association fans show strongest brand affinity for Sasha Pieterse (75.53×), Back to the Future (24.64×), and Dakota Fanning (16.43×) over the country average.
Where do American Psychological Association fans live in United States?
American Psychological Association fans in United States are most concentrated in California (reach 53,500), Texas (reach 35,288), and Florida (reach 27,749). These three regions account for the largest share of the active audience.
What other brands do American Psychological Association fans also like?
Beyond American Psychological Association itself, the audience over-indexes on Back to the Future (24.64×), Dakota Fanning (16.43×), Feyenoord (63.36×), and PSV Eindhoven (48.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Psychological Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.