A data profile of the people who buy, follow and care about Amy Smart in United States — modelled from more than twelve digital signal sources. Amy Smart has an estimated audience of 1,663,323 people in United States.
The average Amy Smart fan in United States is 33.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pizza Hut, Jason Statham, Subway, with strongest over-indexing on Pizza Hut (2.57× the country average).
Demographically, the Amy Smart audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Amy Smart fan in United States is balanced, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the Amy Smart profile in United States.
54.9% are female, 45.1% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 33.0 |
| Estimated audience size | 1,663,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 38% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Amy Smart audience comes from United States.
| Country | Share |
|---|---|
| United States | 65.4% |
| United Kingdom | 8.2% |
| Germany | 5.1% |
Where the Amy Smart audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~20K | 1.58× | |
| 02 | Michigan | ~60K | 1.47× | |
| 03 | Iowa | ~20K | 1.25× | |
| 04 | Montana | ~6K | 1.25× | |
| 05 | North Dakota | ~4K | 1.25× | |
| 06 | South Dakota | ~5K | 1.23× | |
| 07 | Missouri | ~30K | 1.18× | |
| 08 | Nebraska | ~10K | 1.18× | |
| 09 | Wyoming | ~3K | 1.18× | |
| 10 | Idaho | ~10K | 1.17× | |
| 11 | Oklahoma | ~20K | 1.16× | |
| 12 | West Virginia | ~9K | 1.16× | |
| 13 | Ohio | ~60K | 1.14× | |
| 14 | Wisconsin | ~30K | 1.14× | |
| 15 | Kansas | ~10K | 1.14× | |
| 16 | Indiana | ~30K | 1.12× | |
| 17 | Kentucky | ~20K | 1.11× | |
| 18 | Tennessee | ~40K | 1.09× | |
| 19 | Minnesota | ~30K | 1.08× | |
| 20 | Alaska | ~4K | 1.06× | |
| 21 | Alabama | ~20K | 1.05× | |
| 22 | Arizona | ~30K | 1.04× | |
| 23 | Colorado | ~30K | 1.04× | |
| 24 | Maine | ~6K | 1.01× | |
| 25 | Pennsylvania | ~50K | 1.00× | |
| 26 | New Hampshire | ~6K | 1.00× | |
| 27 | Utah | ~10K | 0.97× | |
| 28 | New Mexico | ~8K | 0.97× | |
| 29 | Oregon | ~20K | 0.96× | |
| 30 | Illinois | ~50K | 0.95× | |
| 31 | South Carolina | ~20K | 0.93× | |
| 32 | Washington | ~30K | 0.92× | |
| 33 | Mississippi | ~10K | 0.92× | |
| 34 | Texas | ~100K | 0.90× | |
| 35 | North Carolina | ~40K | 0.88× | |
| 36 | Rhode Island | ~4K | 0.86× | |
| 37 | Louisiana | ~20K | 0.85× | |
| 38 | Connecticut | ~10K | 0.85× | |
| 39 | Nevada | ~10K | 0.84× | |
| 40 | Delaware | ~4K | 0.81× | |
| 41 | Georgia | ~40K | 0.80× | |
| 42 | Virginia | ~30K | 0.80× | |
| 43 | Massachusetts | ~30K | 0.80× | |
| 44 | Florida | ~90K | 0.78× | |
| 45 | New Jersey | ~30K | 0.78× | |
| 46 | California | ~100K | 0.75× | |
| 47 | Hawaii | ~5K | 0.75× | |
| 48 | New York | ~70K | 0.74× | |
| 49 | Maryland | ~20K | 0.73× | |
| 50 | Washington, District of Columbia | ~3K | 0.56× |
The strongest cross-interests of the Amy Smart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Statham | Movies & TV | 6.74× | ||
| 02 | Anne Hathaway | Movies & TV | 3.75× | ||
| 03 | Internet celebrity | Internet & Social Media | 2.82× | ||
| 04 | Weather forecasting | Home & Garden | 2.79× | ||
| 05 | Pizza Hut | Food & Beverages | 2.57× | ||
| 06 | Renewable energy | Business & Career | 2.46× | ||
| 07 | Subway | Food & Beverages | 2.43× | ||
| 08 | Britney Spears | Music & Radio | 2.39× | ||
| 09 | Apple TV | Movies & TV | 2.23× | ||
| 10 | FedEx | Business & Career | 2.14× | ||
| 11 | Discount stores | Shopping | 2.13× | ||
| 12 | Domino's Pizza | Food & Beverages | 2.09× | ||
| 13 | TV game shows | Movies & TV | 1.96× | ||
| 14 | TMZ | Internet & Social Media | 1.91× | ||
| 15 | Shopping malls | Shopping | 1.84× | ||
| 16 | Mortgage loans | Business & Career | 1.82× | ||
| 17 | McDonald's | Food & Beverages | 1.74× | ||
| 18 | TV talkshows | Movies & TV | 1.72× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Starbucks | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.17× | |
| Career Orientation | POWER | 1.67× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.76× |
Amy Smart has an estimated audience of 1,663,323 people in United States, concentrated in California and Texas.
54.9% of Amy Smart fans are female, 45.1% are male, with an average age of 33.0 years.
Amy Smart fans show strongest brand affinity for Pizza Hut (2.57×), Jason Statham (6.74×), and Subway (2.43×) over the country average.
Amy Smart fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Amy Smart itself, the audience over-indexes on Jason Statham (6.74×), Subway (2.43×), Pinterest (1.61×), and Anne Hathaway (3.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Amy Smart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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