A data profile of the people who buy, follow and care about Ancient art in United States — modelled from more than twelve digital signal sources. Ancient art has an estimated audience of 461,505 people in United States.
The average Ancient art fan in United States is 45.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Discount stores, Mineral water, Ice Hockey World Championships, with strongest over-indexing on Discount stores (4.76× the country average).
Demographically, the Ancient art audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ancient art fan in United States is more female, around 45.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Ancient art profile in United States.
68.6% are female, 31.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 45.5 |
| Estimated audience size | 461,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Ancient art audience comes from United States.
| Country | Share |
|---|---|
| Italy | 27.3% |
| United Kingdom | 12.4% |
| United States | 12.2% |
Where the Ancient art audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~6K | 1.55× | |
| 02 | Delaware | ~2K | 1.49× | |
| 03 | Washington | ~10K | 1.45× | |
| 04 | Oklahoma | ~7K | 1.36× | |
| 05 | Virginia | ~10K | 1.33× | |
| 06 | Colorado | ~10K | 1.32× | |
| 07 | Arizona | ~10K | 1.28× | |
| 08 | Texas | ~40K | 1.10× | |
| 09 | West Virginia | ~2K | 1.10× | |
| 10 | Vermont | <1K | 1.10× | |
| 11 | Kansas | ~4K | 1.06× | |
| 12 | Idaho | ~2K | 1.06× | |
| 13 | North Dakota | ~1K | 1.06× | |
| 14 | South Dakota | ~1K | 1.05× | |
| 15 | New York | ~30K | 1.04× | |
| 16 | Montana | ~1K | 1.04× | |
| 17 | Alaska | ~1K | 1.03× | |
| 18 | Alabama | ~7K | 1.01× | |
| 19 | California | ~50K | 1.00× | |
| 20 | Kentucky | ~6K | 0.99× | |
| 21 | North Carolina | ~10K | 0.97× | |
| 22 | Hawaii | ~2K | 0.96× | |
| 23 | Rhode Island | ~1K | 0.96× | |
| 24 | Arkansas | ~4K | 0.95× | |
| 25 | Nebraska | ~2K | 0.95× | |
| 26 | New Hampshire | ~2K | 0.95× | |
| 27 | Missouri | ~7K | 0.94× | |
| 28 | Oregon | ~5K | 0.94× | |
| 29 | New Mexico | ~2K | 0.94× | |
| 30 | Maine | ~2K | 0.94× | |
| 31 | Louisiana | ~6K | 0.93× | |
| 32 | Mississippi | ~4K | 0.93× | |
| 33 | Michigan | ~10K | 0.92× | |
| 34 | Washington, District of Columbia | ~1K | 0.92× | |
| 35 | Tennessee | ~8K | 0.91× | |
| 36 | South Carolina | ~6K | 0.91× | |
| 37 | Georgia | ~10K | 0.90× | |
| 38 | Indiana | ~7K | 0.89× | |
| 39 | Connecticut | ~4K | 0.89× | |
| 40 | Iowa | ~3K | 0.88× | |
| 41 | Minnesota | ~6K | 0.87× | |
| 42 | Wisconsin | ~6K | 0.86× | |
| 43 | Nevada | ~4K | 0.86× | |
| 44 | Pennsylvania | ~10K | 0.85× | |
| 45 | Ohio | ~10K | 0.84× | |
| 46 | Massachusetts | ~7K | 0.81× | |
| 47 | New Jersey | ~9K | 0.79× | |
| 48 | Maryland | ~6K | 0.79× | |
| 49 | Illinois | ~10K | 0.78× | |
| 50 | Florida | ~20K | 0.76× |
The strongest cross-interests of the Ancient art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sophie Marceau | Movies & TV | 28.72× | ||
| 02 | Ice Hockey World Championships | Sports | 11.41× | ||
| 03 | James McAvoy | Movies & TV | 11.41× | ||
| 04 | Mineral water | Food & Beverages | 7.76× | ||
| 05 | Lewis Hamilton | Sports | 6.64× | ||
| 06 | Web server | Technology & Electronics | 6.23× | ||
| 07 | QVC | Movies & TV | 5.00× | ||
| 08 | Discount stores | Shopping | 4.76× | ||
| 09 | Hair conditioner | Beauty & Wellness | 4.50× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 4.41× | ||
| 11 | Weather forecasting | Home & Garden | 4.40× | ||
| 12 | Hair coloring | Beauty & Wellness | 4.19× | ||
| 13 | Microwave oven | Home & Garden | 3.53× | ||
| 14 | Massage | Health | 3.48× | ||
| 15 | Britney Spears | Music & Radio | 3.29× | ||
| 16 | Shopping malls | Shopping | 3.12× | ||
| 17 | Pizza Hut | Food & Beverages | 2.66× | ||
| 18 | Mortgage loans | Business & Career | 2.42× | ||
| 19 | Subway | Food & Beverages | 2.34× | ||
| 20 | Internet & Social Media | 2.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.26× | |
| Convenience Orientation | PREMIUM | 2.11× | |
| Family Orientation | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× |
Ancient art has an estimated audience of 461,505 people in United States, concentrated in California and Texas.
68.6% of Ancient art fans are female, 31.4% are male, with an average age of 45.5 years.
Ancient art fans show strongest brand affinity for Discount stores (4.76×), Mineral water (7.76×), and Ice Hockey World Championships (11.41×) over the country average.
Ancient art fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Ancient art itself, the audience over-indexes on Mineral water (7.76×), Ice Hockey World Championships (11.41×), Sophie Marceau (28.72×), and Web server (6.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ancient art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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