Andrew McCutchen Audience in United States

Andrew McCutchen logo

Andrew McCutchen has an estimated audience of 942,460 people in United States. 33.0% are female, 67.0% are male, average age 35.3. Top regions: Pennsylvania, California, New York. Top brand affinities: Alaska, Minnesota, Pro-Ject, Elsword, Sinaloa.

The average Andrew McCutchen fan in United States is 35.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Alaska, Minnesota, Pro-Ject, with strongest over-indexing on Alaska (2.71× the country average). Demographically, the Andrew McCutchen audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Andrew McCutchen fans

Demographic split for Andrew McCutchen audience in United States
MetricValue
Female33.0%
Male67.0%
Average age35.3
Estimated audience size942,460

Audience persona

The typical Andrew McCutchen fan in United States is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Andrew McCutchen in United States
RegionReachAffinity
Pennsylvania214,1276.75×
California90,4510.87×
New York64,2041.22×
Florida63,3900.99×
Ohio46,9051.62×
Texas44,0610.54×
Illinois39,1591.25×
New Jersey36,8661.54×
North Carolina25,1300.89×
Georgia23,0950.8×
Wisconsin21,4841.52×
Virginia21,1030.92×
Michigan20,6780.84×
Maryland18,1521.12×
Missouri18,1231.19×
Indiana18,1021.05×
Massachusetts17,0500.92×
Arizona16,9210.88×
Tennessee15,5190.82×
West Virginia14,0853.21×
South Carolina12,2070.86×
Kentucky11,6940.99×
Connecticut10,8261.15×
Washington10,7490.57×
Louisiana10,4200.86×
Colorado9,8120.66×
Minnesota8,9500.66×
Alabama7,9180.6×
Iowa6,7280.87×
Nevada6,2670.69×
Kansas5,6990.77×
Oregon5,5880.52×
Oklahoma5,5070.53×
Mississippi4,8720.63×
Arkansas4,1720.54×
Delaware4,0161.54×
Utah3,9440.47×
Washington, District of Columbia3,2161.14×
New Hampshire2,8480.77×
Nebraska2,8410.6×
Rhode Island2,6220.87×
Maine2,5690.76×
Idaho2,4310.51×
New Mexico1,8540.39×
Hawaii1,8240.45×
Montana1,6020.61×
South Dakota1,3180.6×
North Dakota1,2290.63×
Vermont1,2010.73×
Wyoming9540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andrew McCutchen audience
BrandAffinityCategory
Alaska2.71×Travel & Leisure
Minnesota2.55×Travel & Leisure
Pro-Ject5.26×Music & Radio
Elsword20×Games
Sinaloa3.55×Travel & Leisure
Nebraska2.34×Travel & Leisure
John James Audubon17.47×Literature
Justice2.13×Politics & Society
Google Wallet4.95×Technology & Electronics
Kevin Carroll15.95×Movies & TV
Consequence (rapper)4.13×Music & Radio
Captain America (1990 film)2.75×Movies & TV
Google Analytics2.98×Internet & Social Media
Home staging2.69×Home & Garden
Stamp collecting2.37×Home & Garden
Noodle (Gorillaz)1.76×Music & Radio
UK garage2.49×Music & Radio
Graham Greene (actor)2.81×
JTV (Indonesia)2.39×
Sailor2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andrew McCutchen audience
TraitClusterScore
Risk AppetiteTHRILL1.3
Convenience OrientationPREMIUM1.22
TraditionCONSERVATISM1.16
Sports ActivityPOWER1.12
Community OrientationOPEN1.1
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Andrew McCutchen
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See Andrew McCutchen audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Andrew McCutchen have in United States?

Andrew McCutchen has an estimated audience of 942,460 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Andrew McCutchen fans?

33.0% of Andrew McCutchen fans are female, 67.0% are male, with an average age of 35.3 years.

Which brands do Andrew McCutchen fans like most?

Andrew McCutchen fans show strongest brand affinity for Alaska (2.71×), Minnesota (2.55×), and Pro-Ject (5.26×) over the country average.

Where do Andrew McCutchen fans live in United States?

Andrew McCutchen fans in United States are most concentrated in Pennsylvania (reach 214,127), California (reach 90,451), and New York (reach 64,204). These three regions account for the largest share of the active audience.

What other brands do Andrew McCutchen fans also like?

Beyond Andrew McCutchen itself, the audience over-indexes on Minnesota (2.55×), Pro-Ject (5.26×), Elsword (20×), and Sinaloa (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew McCutchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.