Andrew McCutchen Audience in United States

Andrew McCutchen has an estimated audience of 942,460 people in United States. 33.0% are female, 67.0% are male, average age 35.3. Top regions: Pennsylvania, California, New York. Top brand affinities: Philadelphia Phillies, Pittsburgh Pirates, Aaron Rodgers, Seattle Mariners, Pittsburgh Steelers.

The average Andrew McCutchen fan in United States is 35.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Philadelphia Phillies, Pittsburgh Pirates, Aaron Rodgers, with strongest over-indexing on Philadelphia Phillies (31.99× the country average). Demographically, the Andrew McCutchen audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Andrew McCutchen fans

Demographic split for Andrew McCutchen audience in United States
MetricValue
Female33.0%
Male67.0%
Average age35.3
Estimated audience size942,460

Audience persona

The typical Andrew McCutchen fan in United States is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Philadelphia Phillies.

Top regions in United States

Top regions ranked by reach for Andrew McCutchen in United States
RegionReachAffinity
Pennsylvania214,1276.75×
California90,4510.87×
New York64,2041.22×
Florida63,3900.99×
Ohio46,9051.62×
Texas44,0610.54×
Illinois39,1591.25×
New Jersey36,8661.54×
North Carolina25,1300.89×
Georgia23,0950.8×
Wisconsin21,4841.52×
Virginia21,1030.92×
Michigan20,6780.84×
Maryland18,1521.12×
Missouri18,1231.19×
Indiana18,1021.05×
Massachusetts17,0500.92×
Arizona16,9210.88×
Tennessee15,5190.82×
West Virginia14,0853.21×
South Carolina12,2070.86×
Kentucky11,6940.99×
Connecticut10,8261.15×
Washington10,7490.57×
Louisiana10,4200.86×
Colorado9,8120.66×
Minnesota8,9500.66×
Alabama7,9180.6×
Iowa6,7280.87×
Nevada6,2670.69×
Kansas5,6990.77×
Oregon5,5880.52×
Oklahoma5,5070.53×
Mississippi4,8720.63×
Arkansas4,1720.54×
Delaware4,0161.54×
Utah3,9440.47×
Washington, District of Columbia3,2161.14×
New Hampshire2,8480.77×
Nebraska2,8410.6×
Rhode Island2,6220.87×
Maine2,5690.76×
Idaho2,4310.51×
New Mexico1,8540.39×
Hawaii1,8240.45×
Montana1,6020.61×
South Dakota1,3180.6×
North Dakota1,2290.63×
Vermont1,2010.73×
Wyoming9540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andrew McCutchen audience
BrandAffinityCategory
Philadelphia Phillies31.99×Sports
Pittsburgh Pirates24.08×Sports
Aaron Rodgers10.43×Sports
Seattle Mariners11.7×Sports
Pittsburgh Steelers8.99×Sports
Pittsburgh Penguins17.47×Sports
San Francisco Giants13.79×Sports
Autism Awareness10.95×Health
Diabetes mellitus awareness7.32×Health
Kia Sportage20×Cars & Mobility
Singer-songwriter3.57×Music & Radio
New York Yankees5.23×Sports
Capital One3.46×Business & Career
Microblogging7.63×Technology & Electronics
World Series9.15×Sports
Google Maps2.85×Internet & Social Media
Bauer Hockey20×Sports
MLB2.72×Sports
Income tax7.85×Business & Career
Philadelphia Eagles4.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andrew McCutchen audience
TraitClusterScore
Risk AppetiteTHRILL1.3
Convenience OrientationPREMIUM1.22
TraditionCONSERVATISM1.16
Sports ActivityPOWER1.12
Community OrientationOPEN1.1
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Andrew McCutchen
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See Andrew McCutchen audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Andrew McCutchen have in United States?

Andrew McCutchen has an estimated audience of 942,460 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Andrew McCutchen fans?

33.0% of Andrew McCutchen fans are female, 67.0% are male, with an average age of 35.3 years.

Which brands do Andrew McCutchen fans like most?

Andrew McCutchen fans show strongest brand affinity for Philadelphia Phillies (31.99×), Pittsburgh Pirates (24.08×), and Aaron Rodgers (10.43×) over the country average.

Where do Andrew McCutchen fans live in United States?

Andrew McCutchen fans in United States are most concentrated in Pennsylvania (reach 214,127), California (reach 90,451), and New York (reach 64,204). These three regions account for the largest share of the active audience.

What other brands do Andrew McCutchen fans also like?

Beyond Andrew McCutchen itself, the audience over-indexes on Pittsburgh Pirates (24.08×), Aaron Rodgers (10.43×), Seattle Mariners (11.7×), and Pittsburgh Steelers (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew McCutchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.