Rascasse Audience Intelligence

Angry Orchard Target Market in United States

A data profile of the people who buy, follow and care about Angry Orchard in United States — modelled from more than twelve digital signal sources. Angry Orchard has an estimated audience of 911,966 people in United States.

#2575among Brand in United States#1398in Food & Beverages

The average Angry Orchard fan in United States is 35.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Starship Troopers (film), Refrigerator, Sarah Connor, with strongest over-indexing on Starship Troopers (film) (138.56× the country average).

Demographically, the Angry Orchard audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Angry Orchard fan in United States is more male, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Starship Troopers (film).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angry Orchard profile in United States.

Audience size
912K
in United States
Gender
42.7%♀
57.3% male
Age
35.1
average years
Country rank
#25175
Brand in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Angry Orchard

42.7% are female, 57.3% are male, average age 35.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Angry Orchard audience in United States
MetricValue
Female42.7%
Male57.3%
Average age35.1
Estimated audience size911,966
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Angry Orchard audience in United States
Age bracketShare%
16-1918%
20-2931%
30-3930%
40-4914%
50+8%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Angry Orchard audience comes from United States.

Worldwide audience distribution share by country for Angry Orchard
CountryShare
United States87.8%
United Kingdom5.9%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angry Orchard audience in United States is strongest.

Fig. 05

Top regions by affinity

Angry Orchard customers by region in United States
#RegionReachAffinity×
01New York~100K2.09×
02New Jersey~40K1.69×
03Pennsylvania~40K1.34×
04Connecticut~10K1.30×
05Alabama~20K1.23×
06Kentucky~10K1.20×
07Arkansas~9K1.19×
08Tennessee~20K1.18×
09Indiana~20K1.17×
10Rhode Island~3K1.17×
11Maryland~20K1.14×
12South Carolina~20K1.12×
13North Dakota~2K1.09×
14Delaware~3K1.08×
15Florida~60K1.06×
16Mississippi~8K1.04×
17Kansas~7K1.04×
18Ohio~30K1.03×
19Massachusetts~20K1.03×
20Iowa~8K1.03×
21West Virginia~4K1.03×
22North Carolina~30K1.01×
23New Hampshire~4K1.01×
24South Dakota~2K1.00×
25Georgia~30K0.99×
26Oklahoma~10K0.99×
27Illinois~30K0.98×
28Colorado~10K0.96×
29Alaska~2K0.96×
30Missouri~10K0.95×
31Nevada~8K0.94×
32Maine~3K0.93×
33Texas~70K0.92×
34Vermont~1K0.92×
35Arizona~20K0.91×
36Washington, District of Columbia~2K0.90×
37Louisiana~10K0.89×
38Nebraska~4K0.89×
39California~80K0.86×
40Idaho~4K0.86×
41Montana~2K0.86×
42Michigan~20K0.85×
43Minnesota~10K0.85×
44Virginia~20K0.83×
45New Mexico~4K0.83×
46Wisconsin~10K0.79×
47Hawaii~3K0.71×
48Washington~10K0.65×
49Oregon~7K0.64×
50Utah~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Angry Orchard, United States
0.59×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angry Orchard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angry Orchard audience
#·InterestCategoryAffinity×
01Starship Troopers (film)Movies & TV138.56×
02Sarah ConnorMusic & Radio24.71×
03Ritz CrackersFood & Beverages14.24×
04Dave GrohlMusic & Radio13.46×
05Tyson FoodsFood & Beverages12.13×
06MoonshineFood & Beverages10.91×
07Babe RuthSports9.97×
08Light beerFood & Beverages7.33×
09CanvaTechnology & Electronics6.88×
10Tim HortonSports6.64×
11CiderFood & Beverages6.12×
12RefrigeratorHome & Garden5.68×
13Staples (Canada)Business & Career3.49×
14BrewingFood & Beverages3.06×
15Britney SpearsMusic & Radio2.55×
16Pizza HutFood & Beverages2.39×
17SubwayFood & Beverages2.36×
18The UPS StoreShopping2.32×
19Discount storesShopping2.30×
20Domino's PizzaFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angry Orchard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angry Orchard audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.80×
IndulgenceJOY1.61×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angry Orchard audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Luxury OrientationPREMIUM0.81×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Angry Orchard's target market in United States?

Angry Orchard's target market in United States covers an estimated 911,966 people, concentrated in New York and California.

02

What is the gender split and age of Angry Orchard customers?

42.7% of the Angry Orchard audience are female, 57.3% are male, with an average age of 35.1 years.

03

Which brands do Angry Orchard fans like most?

Angry Orchard fans show strongest brand affinity for Starship Troopers (film) (138.56×), Refrigerator (5.68×), and Sarah Connor (24.71×) over the country average.

04

Where do Angry Orchard fans live in United States?

Angry Orchard fans in United States are most concentrated in New York (reach ~100K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Angry Orchard fans also like?

Beyond Angry Orchard itself, the audience over-indexes on Refrigerator (5.68×), Sarah Connor (24.71×), Tim Horton (6.64×), and Canva (6.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Angry Orchard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Orchard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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