Angry Orchard Audience in United States

Angry Orchard logo

Angry Orchard has an estimated audience of 890,618 people in United States. 42.7% are female, 57.3% are male, average age 35.1. Top regions: New York, California, Texas. Top brand affinities: Mothercare, Goop, Grinch, Governor of Michigan, Vocal harmony.

The average Angry Orchard fan in United States is 35.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Mothercare, Goop, Grinch, with strongest over-indexing on Mothercare (10.75× the country average). Demographically, the Angry Orchard audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Angry Orchard fans

Demographic split for Angry Orchard audience in United States
MetricValue
Female42.7%
Male57.3%
Average age35.1
Estimated audience size890,618

Audience persona

The typical Angry Orchard fan in United States is more male, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Angry Orchard in United States
RegionReachAffinity
New York122,7812.47×
California82,8980.85×
Texas70,3800.92×
Florida64,0451.06×
New Jersey44,2111.95×
Pennsylvania44,0731.47×
Ohio29,5041.08×
Illinois28,2010.95×
Georgia27,4971×
North Carolina26,9071×
Tennessee20,8481.17×
Michigan20,2100.87×
Massachusetts19,0561.09×
Indiana18,5021.14×
Virginia18,1380.84×
Maryland17,7521.16×
South Carolina15,2991.14×
Arizona15,2030.84×
Alabama14,5581.17×
Kentucky14,2531.28×
Colorado13,7740.98×
Missouri13,6300.95×
Connecticut12,5391.4×
Washington11,8000.66×
Minnesota10,9800.86×
Wisconsin10,4800.78×
Louisiana9,8470.86×
Oklahoma9,0230.91×
Arkansas8,8861.21×
Nevada7,8970.92×
Iowa7,5181.02×
Kansas7,2181.03×
Mississippi6,8980.94×
Oregon6,1840.61×
Utah4,1980.53×
West Virginia3,8120.92×
Nebraska3,5480.79×
Rhode Island3,4481.22×
New Hampshire3,4410.98×
Idaho3,3890.76×
New Mexico3,2880.74×
Maine2,8800.9×
Delaware2,4911.01×
Hawaii2,4280.63×
Washington, District of Columbia2,4170.9×
South Dakota1,9420.94×
Montana1,9130.77×
North Dakota1,9041.04×
Alaska1,5790.83×
Vermont1,3860.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angry Orchard audience
BrandAffinityCategory
Mothercare10.75×Kids & Family
Goop12.31×Internet & Social Media
Grinch8.37×Movies & TV
Governor of Michigan15.2×Politics & Society
Vocal harmony8.91×Music & Radio
Dog breed2.1×Pets & Animals
Birthday Gifts5.1×Kids & Family
Mathcore11.84×Music & Radio
Wok9.63×Food & Beverages
Alaska2.41×Travel & Leisure
Hibachi10.04×Food & Beverages
No Escape (1994 film)14.27×Movies & TV
Historic site5.23×Arts & Culture
Google Home7.94×Technology & Electronics
Grace Slick10.72×Music & Radio
Hipster11.65×Politics & Society
Keeper (password manager)7.71×Technology & Electronics
Nebraska3.16×Travel & Leisure
Unique Gifts2.65×Shopping
Home construction1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angry Orchard audience
TraitClusterScore
Design AffinityPREMIUM1.55
ExtroversionTHRILL1.46
Convenience OrientationPREMIUM1.42
Early Adopter MentalityPOWER1.39
Need for SecurityCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Angry Orchard
CountryShare
United States87.7%
United Kingdom6.0%
Canada3.1%

See Angry Orchard audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Angry Orchard have in United States?

Angry Orchard has an estimated audience of 890,618 people in United States, concentrated in New York and California.

What is the gender split and age of Angry Orchard fans?

42.7% of Angry Orchard fans are female, 57.3% are male, with an average age of 35.1 years.

Which brands do Angry Orchard fans like most?

Angry Orchard fans show strongest brand affinity for Mothercare (10.75×), Goop (12.31×), and Grinch (8.37×) over the country average.

Where do Angry Orchard fans live in United States?

Angry Orchard fans in United States are most concentrated in New York (reach 122,781), California (reach 82,898), and Texas (reach 70,380). These three regions account for the largest share of the active audience.

What other brands do Angry Orchard fans also like?

Beyond Angry Orchard itself, the audience over-indexes on Goop (12.31×), Grinch (8.37×), Governor of Michigan (15.2×), and Vocal harmony (8.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Orchard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.