Ritz Crackers Audience in United States

Ritz Crackers logo

Ritz Crackers has an estimated audience of 934,417 people in United States. 45.9% are female, 54.1% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, Goldfish (snack), Canva, Michelob ULTRA, AutoZone.

The average Ritz Crackers fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, Goldfish (snack), Canva, with strongest over-indexing on Panda Express (4.56× the country average). Demographically, the Ritz Crackers audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Ritz Crackers fans

Demographic split for Ritz Crackers audience in United States
MetricValue
Female45.9%
Male54.1%
Average age35.0
Estimated audience size934,417

Audience persona

The typical Ritz Crackers fan in United States is balanced, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Ritz Crackers in United States
RegionReachAffinity
California105,9631.03×
Texas92,3811.15×
Florida61,9420.98×
New York59,0231.13×
Illinois36,9221.19×
Georgia35,7361.24×
Pennsylvania32,7681.04×
North Carolina31,2241.11×
Ohio28,4780.99×
Michigan26,1951.07×
New Jersey24,7381.04×
Virginia23,7811.04×
Tennessee21,7441.16×
Massachusetts20,3471.11×
Indiana19,5581.15×
Washington19,2781.03×
Arizona16,9450.89×
Maryland16,4291.02×
South Carolina16,1341.15×
Alabama15,2691.17×
Louisiana14,9701.24×
Wisconsin14,4831.03×
Missouri14,4380.96×
Minnesota13,1820.98×
Kentucky12,5891.07×
Colorado10,4470.71×
Connecticut10,4251.11×
Oklahoma10,4101×
Mississippi10,0951.31×
Oregon10,0520.94×
Arkansas8,7391.14×
Iowa8,2421.07×
Kansas8,0551.09×
Nevada7,9560.88×
Utah7,7140.92×
Nebraska4,9631.06×
New Hampshire4,6511.26×
Idaho4,2420.91×
West Virginia3,9010.9×
Hawaii3,8050.95×
New Mexico3,2380.69×
Rhode Island3,0511.03×
Maine2,9960.9×
Delaware2,4190.94×
Washington, District of Columbia1,9730.7×
South Dakota1,8750.87×
Alaska1,7010.85×
Montana1,6680.64×
North Dakota1,5810.82×
Vermont1,2400.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ritz Crackers audience
BrandAffinityCategory
Panda Express4.56×Food & Beverages
Goldfish (snack)22.88×
Canva6.65×Technology & Electronics
Michelob ULTRA13.2×Food & Beverages
AutoZone2.39×Cars & Mobility
southwest airlines3.2×Travel & Leisure
Pizza Hut2.41×Food & Beverages
Great Depression6.17×Politics & Society
Bud Light14.72×Food & Beverages
CVS Pharmacy2.59×Shopping
Burger King2.24×Food & Beverages
Panera Bread2.68×Food & Beverages
Bad Bunny3.19×Music & Radio
Advance Auto Parts3.16×Cars & Mobility
Cracker (food)7.15×Food & Beverages
Optimum Nutrition9.95×Health
Dr Pepper8.54×Food & Beverages
Arby's3.18×Food & Beverages
United Parcel Service2.4×Business & Career
Subway1.99×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ritz Crackers audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
Family OrientationCONSERVATISM1.91
IndulgenceJOY1.4
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.28
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Ritz Crackers
CountryShare
United States47.2%
Canada6.8%
China5.3%

See Ritz Crackers audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Ritz Crackers have in United States?

Ritz Crackers has an estimated audience of 934,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Ritz Crackers fans?

45.9% of Ritz Crackers fans are female, 54.1% are male, with an average age of 35.0 years.

Which brands do Ritz Crackers fans like most?

Ritz Crackers fans show strongest brand affinity for Panda Express (4.56×), Goldfish (snack) (22.88×), and Canva (6.65×) over the country average.

Where do Ritz Crackers fans live in United States?

Ritz Crackers fans in United States are most concentrated in California (reach 105,963), Texas (reach 92,381), and Florida (reach 61,942). These three regions account for the largest share of the active audience.

What other brands do Ritz Crackers fans also like?

Beyond Ritz Crackers itself, the audience over-indexes on Goldfish (snack) (22.88×), Canva (6.65×), Michelob ULTRA (13.2×), and AutoZone (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ritz Crackers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.