Rascasse Audience Intelligence

Ritz Crackers Target Market in United States

A data profile of the people who buy, follow and care about Ritz Crackers in United States — modelled from more than twelve digital signal sources. Ritz Crackers has an estimated audience of 962,678 people in United States.

#87among Sweet in United States#2487among Brand in United States#1354in Food & Beverages

The average Ritz Crackers fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, Goldfish (snack), Canva, with strongest over-indexing on Panda Express (4.56× the country average).

Demographically, the Ritz Crackers audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ritz Crackers fan in United States is balanced, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ritz Crackers profile in United States.

Audience size
963K
in United States
Gender
45.9%♀
54.1% male
Age
35.0
average years
Country rank
#24303
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ritz Crackers

45.9% are female, 54.1% are male, average age 35.0.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Ritz Crackers audience in United States
MetricValue
Female45.9%
Male54.1%
Average age35.0
Estimated audience size962,678
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Ritz Crackers audience in United States
Age bracketShare%
16-1918%
20-2929%
30-3932%
40-4913%
50+7%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Ritz Crackers audience comes from United States.

Worldwide audience distribution share by country for Ritz Crackers
CountryShare
United States46.6%
Canada6.6%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ritz Crackers audience in United States is strongest.

Fig. 05

Top regions by affinity

Ritz Crackers customers by region in United States
#RegionReachAffinity×
01Mississippi~10K1.30×
02New Hampshire~5K1.29×
03Louisiana~10K1.24×
04Georgia~30K1.19×
05Alabama~20K1.18×
06Arkansas~9K1.17×
07Illinois~40K1.13×
08North Carolina~30K1.10×
09Tennessee~20K1.10×
10Texas~90K1.09×
11Indiana~20K1.09×
12South Carolina~20K1.08×
13New York~60K1.07×
14Iowa~8K1.07×
15Nebraska~5K1.07×
16Connecticut~10K1.06×
17Kansas~8K1.06×
18Massachusetts~20K1.05×
19Kentucky~10K1.05×
20Oklahoma~10K1.04×
21Rhode Island~3K1.04×
22Michigan~30K1.03×
23New Jersey~20K1.01×
24Wisconsin~10K1.01×
25Maryland~20K1.00×
26Delaware~3K1.00×
27Pennsylvania~30K0.99×
28Virginia~20K0.99×
29Minnesota~10K0.99×
30Ohio~30K0.98×
31Washington~20K0.98×
32Missouri~10K0.97×
33West Virginia~4K0.97×
34South Dakota~2K0.97×
35California~100K0.95×
36Hawaii~4K0.95×
37Alaska~2K0.95×
38North Dakota~2K0.95×
39Florida~60K0.94×
40Oregon~10K0.94×
41Idaho~4K0.94×
42Maine~3K0.94×
43Utah~8K0.92×
44Vermont~1K0.89×
45Arizona~20K0.87×
46Nevada~8K0.87×
47Montana~2K0.83×
48New Mexico~4K0.80×
49Washington, District of Columbia~2K0.77×
50Colorado~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Ritz Crackers, United States
0.72×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ritz Crackers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ritz Crackers audience
#·InterestCategoryAffinity×
01Goldfish (snack)Brand22.88×
02Bud LightFood & Beverages14.72×
03Michelob ULTRAFood & Beverages13.20×
04Optimum NutritionHealth9.95×
05Dr PepperFood & Beverages8.54×
06CanvaTechnology & Electronics6.65×
07Great DepressionPolitics & Society6.17×
08Panda ExpressFood & Beverages4.56×
09southwest airlinesTravel & Leisure3.20×
10Bad BunnyMusic & Radio3.19×
11Arby'sFood & Beverages3.18×
12Advance Auto PartsCars & Mobility3.16×
13Panera BreadFood & Beverages2.68×
14CVS PharmacyShopping2.59×
15Pizza HutFood & Beverages2.41×
16AutoZoneCars & Mobility2.39×
17Burger KingFood & Beverages2.24×
18Wendy'sFood & Beverages2.03×
19McDonald'sFood & Beverages2.00×
20FIFA World CupSports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ritz Crackers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ritz Crackers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
TraditionCONSERVATISM1.44×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ritz Crackers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Quality AwarenessPREMIUM0.75×
TravellingTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ritz Crackers's target market in United States?

Ritz Crackers's target market in United States covers an estimated 962,678 people, concentrated in California and Texas.

02

What is the gender split and age of Ritz Crackers customers?

45.9% of the Ritz Crackers audience are female, 54.1% are male, with an average age of 35.0 years.

03

Which brands do Ritz Crackers fans like most?

Ritz Crackers fans show strongest brand affinity for Panda Express (4.56×), Goldfish (snack) (22.88×), and Canva (6.65×) over the country average.

04

Where do Ritz Crackers fans live in United States?

Ritz Crackers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ritz Crackers fans also like?

Beyond Ritz Crackers itself, the audience over-indexes on Goldfish (snack) (22.88×), Canva (6.65×), Michelob ULTRA (13.2×), and Pizza Hut (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ritz Crackers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ritz Crackers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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