Rascasse Audience Intelligence

Apple pie Audience in United States

A data profile of the people who buy, follow and care about Apple pie in United States — modelled from more than twelve digital signal sources. Apple pie has an estimated audience of 1,596,288 people in United States.

#65among Sweet in United States#7073among Topic in United States#1010in Food & Beverages

The average Apple pie fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baking powder, Chocolate brownie, Subway, with strongest over-indexing on Baking powder (9.57× the country average).

Demographically, the Apple pie audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apple pie fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple pie profile in United States.

Audience size
1.6M
in United States
Gender
69.1%♀
30.9% male
Age
42.6
average years
Country rank
#16940
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apple pie fans

69.1% are female, 30.9% are male, average age 42.6.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Apple pie audience in United States
MetricValue
Female69.1%
Male30.9%
Average age42.6
Estimated audience size1,596,288
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Apple pie audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Apple pie audience comes from United States.

Worldwide audience distribution share by country for Apple pie
CountryShare
United States36.7%
Ukraine12.5%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple pie audience in United States is strongest.

Fig. 05

Top regions by affinity

Apple pie fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K1.57×
02Vermont~4K1.54×
03New Hampshire~8K1.30×
04Alaska~4K1.26×
05Massachusetts~40K1.21×
06Connecticut~20K1.21×
07New York~100K1.17×
08Washington~40K1.16×
09Oregon~20K1.14×
10Virginia~40K1.11×
11Wisconsin~30K1.11×
12Pennsylvania~60K1.09×
13Montana~5K1.09×
14Rhode Island~5K1.07×
15North Dakota~4K1.07×
16Michigan~40K1.05×
17Minnesota~20K1.05×
18New Jersey~40K1.04×
19Maryland~30K1.03×
20North Carolina~50K1.01×
21Iowa~10K1.01×
22Arkansas~10K1.00×
23South Dakota~4K1.00×
24Idaho~8K0.99×
25Missouri~30K0.98×
26California~200K0.96×
27Illinois~50K0.96×
28Utah~10K0.94×
29West Virginia~7K0.94×
30Georgia~50K0.93×
31Indiana~30K0.93×
32Kansas~10K0.93×
33Ohio~50K0.92×
34South Carolina~20K0.91×
35Oklahoma~20K0.90×
36Nebraska~7K0.89×
37Delaware~4K0.89×
38Kentucky~20K0.87×
39Colorado~20K0.86×
40Texas~100K0.85×
41Mississippi~10K0.85×
42Louisiana~20K0.84×
43New Mexico~7K0.84×
44Florida~90K0.82×
45Alabama~20K0.82×
46Washington, District of Columbia~4K0.82×
47Arizona~30K0.81×
48Tennessee~30K0.81×
49Nevada~10K0.79×
50Hawaii~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Apple pie, United States
0.79×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple pie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple pie audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages9.57×
02Hyundai ElantraCars & Mobility9.57×
03Naked WinesFood & Beverages6.63×
04BevMo!Shopping6.47×
05Chocolate brownieFood & Beverages5.00×
06CiderFood & Beverages4.05×
07SausageFood & Beverages3.13×
08Microwave ovenHome & Garden2.97×
09Nothing Bundt CakesFood & Beverages2.96×
10PastryFood & Beverages2.48×
11Denver NuggetsSports2.37×
12SubwayFood & Beverages2.10×
13Hardware storeHome & Garden2.07×
14BreakfastFood & Beverages1.99×
15RedditInternet & Social Media1.95×
16Pizza HutFood & Beverages1.93×
17LunchFood & Beverages1.84×
18Trader Joe'sShopping1.73×
19McDonald'sFood & Beverages1.69×
20Organic foodFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple pie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple pie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Healthy LifestyleBALANCE1.63×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple pie audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple pie have in United States?

Apple pie has an estimated audience of 1,596,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apple pie fans?

69.1% of Apple pie fans are female, 30.9% are male, with an average age of 42.6 years.

03

Which brands do Apple pie fans like most?

Apple pie fans show strongest brand affinity for Baking powder (9.57×), Chocolate brownie (5×), and Subway (2.1×) over the country average.

04

Where do Apple pie fans live in United States?

Apple pie fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Apple pie fans also like?

Beyond Apple pie itself, the audience over-indexes on Chocolate brownie (5×), Subway (2.1×), Reddit (1.95×), and Pizza Hut (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Apple pie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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