Apple pie Audience in United States

Apple pie logo

Apple pie has an estimated audience of 1,596,288 people in United States. 69.1% are female, 30.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Unique Gifts.

The average Apple pie fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Apple pie audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Apple pie fans

Demographic split for Apple pie audience in United States
MetricValue
Female69.1%
Male30.9%
Average age42.6
Estimated audience size1,596,288

Audience persona

The typical Apple pie fan in United States is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Apple pie in United States
RegionReachAffinity
California173,6370.99×
Texas117,7090.86×
New York114,4601.28×
Florida95,5950.88×
Pennsylvania58,8361.09×
Illinois52,9891×
North Carolina51,1981.07×
Ohio45,6110.93×
Georgia45,5370.93×
Michigan45,1821.08×
Virginia43,3181.11×
New Jersey42,4891.05×
Massachusetts39,3491.25×
Washington39,2731.23×
Maryland29,2761.07×
Wisconsin27,3421.14×
Indiana27,0580.93×
Tennessee26,6450.83×
Arizona25,8610.79×
Missouri24,5410.95×
Minnesota24,2701.06×
Colorado22,6960.9×
Oregon21,4551.17×
South Carolina20,7660.86×
Connecticut19,9531.25×
Louisiana17,7180.86×
Alabama17,5560.79×
Kentucky16,7530.84×
Oklahoma15,8380.89×
Utah13,8920.97×
Arkansas13,4891.03×
Iowa13,3111.01×
Nevada12,3440.8×
Kansas11,1780.89×
Mississippi10,9000.83×
Maine8,9571.57×
New Hampshire8,2341.31×
Idaho7,9951×
West Virginia7,0070.94×
Nebraska6,8160.85×
New Mexico6,6970.84×
Rhode Island5,1061×
Hawaii5,0840.74×
Vermont4,5411.62×
Montana4,5231.02×
Washington, District of Columbia4,1640.87×
Alaska4,0521.19×
Delaware3,6300.82×
South Dakota3,2840.89×
North Dakota2,9240.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple pie audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Unique Gifts2.39×Shopping
Historic site4.09×Arts & Culture
Ken Burns6.33×Movies & TV
Karbala7.77×Travel & Leisure
Goop4.51×Internet & Social Media
Swanson8.77×Health
Governor of Michigan6.01×Politics & Society
Jingoism1.74×Politics & Society
Eurail16.57×Cars & Mobility
Grinch2.85×Movies & TV
Jesse Plemons2.36×Movies & TV
Fairy godmother5.11×Literature
Hipster6.42×Politics & Society
Hibachi5.15×Food & Beverages
Layne Staley3.96×Music & Radio
Vocal harmony2.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple pie audience
TraitClusterScore
Healthy LifestyleBALANCE1.92
IndulgenceJOY1.4
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.29
CreativityOPEN1.24
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Apple pie
CountryShare
United States36.8%
Ukraine12.5%
Japan4.0%

See Apple pie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Apple pie have in United States?

Apple pie has an estimated audience of 1,596,288 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple pie fans?

69.1% of Apple pie fans are female, 30.9% are male, with an average age of 42.6 years.

Which brands do Apple pie fans like most?

Apple pie fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Apple pie fans live in United States?

Apple pie fans in United States are most concentrated in California (reach 173,637), Texas (reach 117,709), and New York (reach 114,460). These three regions account for the largest share of the active audience.

What other brands do Apple pie fans also like?

Beyond Apple pie itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Unique Gifts (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.