Rascasse Audience Intelligence

Are You Afraid of the Dark? Audience in United States

A data profile of the people who buy, follow and care about Are You Afraid of the Dark? in United States — modelled from more than twelve digital signal sources. Are You Afraid of the Dark? has an estimated audience of 515,637 people in United States.

#52among Horror in United States#3153among Movie / TV Show / Series in United States#6698in Movies & TV

The average Are You Afraid of the Dark? fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rugrats, Scooby-Doo, Beetlejuice, with strongest over-indexing on Rugrats (35.69× the country average).

Demographically, the Are You Afraid of the Dark? audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Are You Afraid of the Dark? fan in United States is balanced, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rugrats.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Are You Afraid of the Dark? profile in United States.

Audience size
516K
in United States
Gender
47.7%♀
52.3% male
Age
31.2
average years
Country rank
#35986
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Are You Afraid of the Dark? viewers

47.7% are female, 52.3% are male, average age 31.2.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Are You Afraid of the Dark? audience in United States
MetricValue
Female47.7%
Male52.3%
Average age31.2
Estimated audience size515,637
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Are You Afraid of the Dark? audience in United States
Age bracketShare%
16-1936%
20-2929%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Are You Afraid of the Dark? audience comes from United States.

Worldwide audience distribution share by country for Are You Afraid of the Dark?
CountryShare
United States59.6%
Canada6.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Are You Afraid of the Dark? audience in United States is strongest.

Fig. 05

Top regions by affinity

Are You Afraid of the Dark? fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~9K1.35×
02West Virginia~3K1.29×
03Pennsylvania~20K1.25×
04New Hampshire~2K1.20×
05Rhode Island~2K1.16×
06Ohio~20K1.15×
07Maine~2K1.15×
08Tennessee~10K1.12×
09Michigan~10K1.10×
10Massachusetts~10K1.10×
11Indiana~10K1.10×
12Mississippi~5K1.10×
13Delaware~2K1.10×
14Connecticut~6K1.09×
15Arkansas~5K1.09×
16Oklahoma~6K1.08×
17Missouri~9K1.06×
18Louisiana~7K1.06×
19Alabama~8K1.05×
20North Carolina~20K1.04×
21New York~30K1.03×
22New Jersey~10K1.03×
23Oregon~6K1.03×
24Virginia~10K1.01×
25South Carolina~8K1.01×
26Kansas~4K1.00×
27Nebraska~3K1.00×
28Vermont<1K1.00×
29Georgia~20K0.99×
30Maryland~9K0.99×
31Wisconsin~8K0.98×
32Illinois~20K0.94×
33Iowa~4K0.94×
34Idaho~2K0.94×
35New Mexico~2K0.94×
36North Dakota<1K0.93×
37Texas~40K0.92×
38Washington~10K0.92×
39Nevada~5K0.91×
40South Dakota~1K0.90×
41California~50K0.89×
42Alaska<1K0.88×
43Arizona~9K0.87×
44Minnesota~6K0.87×
45Florida~30K0.86×
46Montana~1K0.86×
47Colorado~7K0.84×
48Utah~4K0.84×
49Hawaii~2K0.76×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Are You Afraid of the Dark?, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Are You Afraid of the Dark? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Are You Afraid of the Dark? audience
#·InterestCategoryAffinity×
01Pinky and the BrainMovies & TV37.15×
02RugratsMovies & TV35.69×
03BetfairGames35.13×
04Mobile gamblingGames20.00×
05Night at the MuseumMovies & TV20.00×
06Shark TaleMovies & TV18.96×
07Ice Age (franchise)Movies & TV18.78×
08FAO SchwarzShopping15.85×
09MegamindMovies & TV13.69×
10Mrs. DoubtfireMovies & TV13.36×
11Katie HolmesMovies & TV12.04×
12Danny TrejoMovies & TV11.30×
13Scooby-DooMovies & TV8.67×
14BeetlejuiceMovies & TV7.71×
15Brittany SnowMovies & TV5.45×
16Twin PeaksMovies & TV5.29×
17Britney SpearsMusic & Radio3.69×
18Planet FitnessSports3.24×
19SubwayFood & Beverages2.66×
20Pizza HutFood & Beverages2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Are You Afraid of the Dark? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Are You Afraid of the Dark? audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
IndividualismJOY1.38×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Are You Afraid of the Dark? audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Sports ActivityPOWER0.78×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Are You Afraid of the Dark? have in United States?

Are You Afraid of the Dark? has an estimated audience of 515,637 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Are You Afraid of the Dark? viewers?

47.7% of Are You Afraid of the Dark? fans are female, 52.3% are male, with an average age of 31.2 years.

03

Which brands do Are You Afraid of the Dark? fans like most?

Are You Afraid of the Dark? fans show strongest brand affinity for Rugrats (35.69×), Scooby-Doo (8.67×), and Beetlejuice (7.71×) over the country average.

04

Where do Are You Afraid of the Dark? fans live in United States?

Are You Afraid of the Dark? fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Are You Afraid of the Dark? fans also like?

Beyond Are You Afraid of the Dark? itself, the audience over-indexes on Scooby-Doo (8.67×), Beetlejuice (7.71×), Pinky and the Brain (37.15×), and Mobile gambling (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Are You Afraid of the Dark? audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Are You Afraid of the Dark?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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