Are You Afraid of the Dark? Audience in United States

Are You Afraid of the Dark? logo

Are You Afraid of the Dark? has an estimated audience of 518,815 people in United States. 47.7% are female, 52.3% are male, average age 31.2. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Nationality, Elsword, Home construction, Tiffany Haddish.

The average Are You Afraid of the Dark? fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Nationality, Elsword, with strongest over-indexing on Dog breed (1.85× the country average). Demographically, the Are You Afraid of the Dark? audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Are You Afraid of the Dark? fans

Demographic split for Are You Afraid of the Dark? audience in United States
MetricValue
Female47.7%
Male52.3%
Average age31.2
Estimated audience size518,815

Audience persona

The typical Are You Afraid of the Dark? fan in United States is balanced, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Are You Afraid of the Dark? in United States
RegionReachAffinity
California54,5010.96×
Texas43,0370.96×
New York32,0961.11×
Florida31,7430.9×
Pennsylvania22,6291.3×
Ohio18,9891.19×
North Carolina16,9121.08×
Illinois16,9090.98×
Georgia16,7751.05×
Michigan15,2651.13×
New Jersey14,2351.08×
Virginia12,7481.01×
Tennessee12,0971.16×
Massachusetts11,1171.09×
Indiana10,8271.14×
Washington10,0370.96×
Missouri9,1561.09×
Arizona9,1070.86×
Kentucky9,0881.4×
Maryland8,8791×
South Carolina8,2241.05×
Wisconsin7,7410.99×
Alabama7,4471.03×
Louisiana7,1311.07×
Colorado6,7590.83×
Minnesota6,4600.87×
Oklahoma6,2931.09×
Oregon6,1831.04×
Connecticut5,8201.12×
Mississippi4,7471.11×
Nevada4,6500.93×
Arkansas4,5971.08×
Kansas4,1861.02×
Iowa4,0060.94×
Utah3,9080.84×
West Virginia3,0641.27×
Nebraska2,5470.98×
New Hampshire2,4561.2×
New Mexico2,4070.93×
Idaho2,2120.85×
Maine2,0451.1×
Rhode Island1,8911.15×
Hawaii1,5320.69×
Delaware1,4751.03×
Montana1,1070.77×
Washington, District of Columbia1,0700.69×
South Dakota9650.8×
North Dakota8850.83×
Vermont8210.9×
Alaska8150.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Are You Afraid of the Dark? audience
BrandAffinityCategory
Dog breed1.85×Pets & Animals
Nationality3.16×Politics & Society
Elsword20×Games
Home construction1.69×Home & Garden
Tiffany Haddish5.57×Movies & TV
Sussex County, New Jersey10.13×Travel & Leisure
Monogram3.44×Home & Garden
Minnesota1.52×Travel & Leisure
Grinch3.38×Movies & TV
Nebraska Cornhuskers football2.94×Sports
Israel1.7×Travel & Leisure
Mount Hermon20×Travel & Leisure
Home staging4.01×Home & Garden
Historic site3.13×Arts & Culture
Cullman County, Alabama10.31×Travel & Leisure
Arnold Palmer3.94×Sports
Winemaking2.88×Food & Beverages
Jesse Plemons2.12×Movies & TV
Nebraska1.57×Travel & Leisure
Justice1.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Are You Afraid of the Dark? audience
TraitClusterScore
Urban LifestyleOPEN1.37
Price SensitivityPREMIUM1.34
ExtroversionTHRILL1.22
Early Adopter MentalityPOWER1.19
Convenience OrientationPREMIUM1.16
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Are You Afraid of the Dark?
CountryShare
United States63.3%
Germany4.8%
United Kingdom3.7%

See Are You Afraid of the Dark? audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Are You Afraid of the Dark? have in United States?

Are You Afraid of the Dark? has an estimated audience of 518,815 people in United States, concentrated in California and Texas.

What is the gender split and age of Are You Afraid of the Dark? fans?

47.7% of Are You Afraid of the Dark? fans are female, 52.3% are male, with an average age of 31.2 years.

Which brands do Are You Afraid of the Dark? fans like most?

Are You Afraid of the Dark? fans show strongest brand affinity for Dog breed (1.85×), Nationality (3.16×), and Elsword (20×) over the country average.

Where do Are You Afraid of the Dark? fans live in United States?

Are You Afraid of the Dark? fans in United States are most concentrated in California (reach 54,501), Texas (reach 43,037), and New York (reach 32,096). These three regions account for the largest share of the active audience.

What other brands do Are You Afraid of the Dark? fans also like?

Beyond Are You Afraid of the Dark? itself, the audience over-indexes on Nationality (3.16×), Elsword (20×), Home construction (1.69×), and Tiffany Haddish (5.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Are You Afraid of the Dark?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.