Rascasse Audience Intelligence

Arizona Iced Tea Target Market in United States

A data profile of the people who buy, follow and care about Arizona Iced Tea in United States — modelled from more than twelve digital signal sources. Arizona Iced Tea has an estimated audience of 361,806 people in United States.

#4518among Brand in United States#2286in Food & Beverages

The average Arizona Iced Tea fan in United States is 27.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, Sasha Pieterse, TW Steel, with strongest over-indexing on Love's Travel Stops & Country Stores (17.92× the country average).

Demographically, the Arizona Iced Tea audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Iced Tea fan in United States is balanced, around 27.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Iced Tea profile in United States.

Audience size
362K
in United States
Gender
49.8%♀
50.2% male
Age
27.6
average years
Country rank
#43855
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arizona Iced Tea

49.8% are female, 50.2% are male, average age 27.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Arizona Iced Tea audience in United States
MetricValue
Female49.8%
Male50.2%
Average age27.6
Estimated audience size361,806
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Arizona Iced Tea audience in United States
Age bracketShare%
16-1953%
20-2925%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

64.7%

of the worldwide Arizona Iced Tea audience comes from United States.

Worldwide audience distribution share by country for Arizona Iced Tea
CountryShare
United States64.7%
United Kingdom5.6%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Iced Tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Iced Tea customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.93×
02Arizona~10K1.89×
03New York~40K1.79×
04Connecticut~7K1.77×
05New Hampshire~2K1.68×
06Maine~2K1.61×
07Massachusetts~10K1.54×
08Hawaii~2K1.52×
09California~60K1.38×
10Rhode Island~2K1.38×
11Vermont<1K1.37×
12Michigan~10K1.26×
13Pennsylvania~20K1.22×
14Nevada~4K1.18×
15Washington~8K1.13×
16Delaware~1K1.11×
17Illinois~10K1.10×
18Wisconsin~6K1.06×
19Oregon~4K1.06×
20Florida~30K1.00×
21Maryland~6K0.95×
22Alaska<1K0.94×
23Minnesota~5K0.92×
24Utah~3K0.92×
25Washington, District of Columbia~1K0.91×
26Colorado~5K0.89×
27Virginia~8K0.87×
28Idaho~2K0.87×
29North Dakota<1K0.86×
30New Mexico~2K0.85×
31Montana<1K0.82×
32Nebraska~1K0.81×
33Ohio~9K0.78×
34Indiana~5K0.78×
35South Dakota<1K0.78×
36Texas~20K0.75×
37North Carolina~8K0.75×
38Iowa~2K0.75×
39Kansas~2K0.74×
40West Virginia~1K0.73×
41Georgia~8K0.72×
42Kentucky~3K0.70×
43Oklahoma~3K0.70×
44Missouri~4K0.69×
45South Carolina~4K0.69×
46Arkansas~2K0.68×
47Tennessee~5K0.65×
48Louisiana~3K0.61×
49Mississippi~2K0.61×
50Alabama~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Arizona Iced Tea, United States
0.57×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Iced Tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Iced Tea audience
#·InterestCategoryAffinity×
01TW SteelFashion & Accessoires230.71×
02SnappleFood & Beverages50.77×
03Sasha PieterseMovies & TV49.34×
04Ender's GameLiterature27.80×
05Armani ExchangeFashion & Accessoires22.68×
06Phoebe TonkinMovies & TV20.00×
07Love's Travel Stops & Country StoresShopping17.92×
08TravelCenters of AmericaTravel & Leisure15.84×
09Shailene WoodleyMovies & TV9.54×
10Captain D'sFood & Beverages9.11×
11MonstersMovies & TV7.78×
12WattpadInternet & Social Media7.38×
13Diaper bagKids & Family4.05×
14Planet FitnessSports3.25×
15PokémonGames3.16×
16Nordstrom rackFashion & Accessoires2.90×
17Bass guitarMusic & Radio2.79×
187-ElevenShopping2.78×
19WingstopFood & Beverages2.68×
20Old NavyFashion & Accessoires2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Iced Tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Iced Tea audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
Family OrientationCONSERVATISM1.49×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Iced Tea audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
TraditionCONSERVATISM0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arizona Iced Tea's target market in United States?

Arizona Iced Tea's target market in United States covers an estimated 361,806 people, concentrated in California and New York.

02

What is the gender split and age of Arizona Iced Tea customers?

49.8% of the Arizona Iced Tea audience are female, 50.2% are male, with an average age of 27.6 years.

03

Which brands do Arizona Iced Tea fans like most?

Arizona Iced Tea fans show strongest brand affinity for Love's Travel Stops & Country Stores (17.92×), Sasha Pieterse (49.34×), and TW Steel (230.71×) over the country average.

04

Where do Arizona Iced Tea fans live in United States?

Arizona Iced Tea fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Iced Tea fans also like?

Beyond Arizona Iced Tea itself, the audience over-indexes on Sasha Pieterse (49.34×), TW Steel (230.71×), Snapple (50.77×), and Ender's Game (27.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Arizona Iced Tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Iced Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →