Arm Audience in United States

Arm logo

Arm has an estimated audience of 5,987,451 people in United States. 71.7% are female, 28.3% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.

The average Arm fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Arm audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Arm fans

Demographic split for Arm audience in United States
MetricValue
Female71.7%
Male28.3%
Average age42.2
Estimated audience size5,987,451

Audience persona

The typical Arm fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Arm in United States
RegionReachAffinity
California912,5171.39×
Texas584,3741.14×
New York449,7551.34×
Florida348,8710.86×
Pennsylvania224,9771.12×
North Carolina201,3841.12×
Illinois190,0400.95×
Ohio179,8680.98×
Georgia179,8470.98×
Virginia169,8341.16×
Michigan157,0301×
New Jersey147,2590.97×
Arizona142,5921.17×
Massachusetts140,6211.19×
Washington127,5081.06×
Tennessee114,7310.96×
Maryland110,0641.07×
Indiana109,0601×
South Carolina95,7161.06×
Missouri88,4530.92×
Connecticut84,0061.4×
Colorado82,1320.87×
Kentucky80,3531.07×
Alabama79,0330.94×
Louisiana75,4700.98×
Oklahoma68,4781.03×
Minnesota68,1980.79×
Wisconsin58,3080.65×
Oregon57,3220.84×
Nevada56,0610.97×
Arkansas49,9131.01×
Utah45,7800.85×
Mississippi45,5730.92×
Kansas40,8380.87×
Iowa38,1840.77×
Hawaii31,4961.22×
West Virginia30,5321.1×
New Hampshire29,7631.26×
New Mexico26,9160.9×
Nebraska22,7840.76×
Idaho22,3400.74×
Rhode Island21,4381.12×
Maine20,6960.96×
Washington, District of Columbia20,5361.14×
Delaware16,2270.98×
Montana14,6230.88×
South Dakota14,4691.05×
North Dakota11,2640.92×
Alaska9,7820.76×
Vermont9,2370.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arm audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Whataburger1.52×Food & Beverages
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.3×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Arnold Palmer1.83×Sports
Lilongwe11.54×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arm audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
IndividualismJOY1.21
Price SensitivityPREMIUM1.17
IndulgenceJOY1.16
TravellingTHRILL1.15
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Arm
CountryShare
United States27.5%
Thailand8.4%
United Kingdom5.7%

See Arm audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Arm have in United States?

Arm has an estimated audience of 5,987,451 people in United States, concentrated in California and Texas.

What is the gender split and age of Arm fans?

71.7% of Arm fans are female, 28.3% are male, with an average age of 42.2 years.

Which brands do Arm fans like most?

Arm fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Arm fans live in United States?

Arm fans in United States are most concentrated in California (reach 912,517), Texas (reach 584,374), and New York (reach 449,755). These three regions account for the largest share of the active audience.

What other brands do Arm fans also like?

Beyond Arm itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Whataburger (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.