atlas shrugged Audience in United States

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atlas shrugged has an estimated audience of 568,525 people in United States. 28.7% are female, 71.3% are male, average age 47.0. Top regions: California, Texas, New York. Top brand affinities: Hebe, Alaska, Israel, Product design, Enfamil.

The average atlas shrugged fan in United States is 47.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Alaska, Israel, with strongest over-indexing on Hebe (7.87× the country average). Demographically, the atlas shrugged audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of atlas shrugged fans

Demographic split for atlas shrugged audience in United States
MetricValue
Female28.7%
Male71.3%
Average age47.0
Estimated audience size568,525

Audience persona

The typical atlas shrugged fan in United States is more male, around 47.0 years old, with strong Individualism tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for atlas shrugged in United States
RegionReachAffinity
California62,6641×
Texas44,6320.91×
New York34,7331.09×
Florida34,4460.89×
Illinois18,8671×
Pennsylvania17,8520.93×
Georgia16,8810.96×
North Carolina16,7530.98×
Ohio16,1550.92×
Michigan14,5000.98×
Virginia14,2451.03×
Washington13,8091.21×
Massachusetts12,9861.16×
Arizona12,8801.11×
New Jersey12,4620.86×
Colorado11,9641.34×
Tennessee11,7071.03×
Indiana9,5330.92×
Missouri9,3801.02×
Wisconsin8,4970.99×
Minnesota8,4351.04×
Maryland8,2960.85×
Oregon7,9541.22×
South Carolina7,7190.9×
Utah7,6141.5×
Alabama7,3650.93×
Oklahoma6,5581.04×
Kentucky6,1980.87×
Connecticut6,1011.07×
Louisiana5,9450.81×
Nevada4,8780.89×
Kansas4,8411.08×
Arkansas4,0860.87×
Iowa4,0440.86×
Idaho3,5631.25×
Mississippi3,1120.66×
Nebraska2,7140.95×
Washington, District of Columbia2,5161.47×
New Hampshire2,4911.11×
New Mexico2,4260.85×
Maine2,2071.08×
Hawaii2,0660.85×
West Virginia2,0430.77×
Montana1,9571.24×
Rhode Island1,8551.03×
Alaska1,3691.13×
Delaware1,0880.69×
Vermont1,0661.07×
South Dakota1,0370.79×
North Dakota9140.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for atlas shrugged audience
BrandAffinityCategory
Hebe7.87×Home & Garden
Alaska1.93×Travel & Leisure
Israel1.95×Travel & Leisure
Product design1.6×Business & Career
Enfamil4.98×Kids & Family
Stamp collecting3.2×Home & Garden
Kendra Scott1.89×Fashion & Accessoires
Elsword10.21×Games
Buying and Selling Real Estate4.57×Home & Garden
Home staging2.77×Home & Garden
Wikia1.74×Internet & Social Media
Zoo Tycoon (series)10.21×Games
Winemaking2.31×Food & Beverages
Atkins diet2.43×Health
Urban horticulture1.57×Home & Garden
Necktie2.16×Fashion & Accessoires
Business English2.33×Business & Career
Cam Ward1.55×Sports
Pro-Ject1.63×Music & Radio
Jeep Wagoneer2.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by atlas shrugged audience
TraitClusterScore
IndividualismJOY2.05
PatriotismCONSERVATISM1.52
Risk AppetiteTHRILL1.41
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.28
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for atlas shrugged
CountryShare
United States78.9%
Germany8.8%
Spain6.8%

See atlas shrugged audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does atlas shrugged have in United States?

atlas shrugged has an estimated audience of 568,525 people in United States, concentrated in California and Texas.

What is the gender split and age of atlas shrugged fans?

28.7% of atlas shrugged fans are female, 71.3% are male, with an average age of 47.0 years.

Which brands do atlas shrugged fans like most?

atlas shrugged fans show strongest brand affinity for Hebe (7.87×), Alaska (1.93×), and Israel (1.95×) over the country average.

Where do atlas shrugged fans live in United States?

atlas shrugged fans in United States are most concentrated in California (reach 62,664), Texas (reach 44,632), and New York (reach 34,733). These three regions account for the largest share of the active audience.

What other brands do atlas shrugged fans also like?

Beyond atlas shrugged itself, the audience over-indexes on Alaska (1.93×), Israel (1.95×), Product design (1.6×), and Enfamil (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for atlas shrugged. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.