A data profile of the people who buy, follow and care about atlas shrugged in United States — modelled from more than twelve digital signal sources. atlas shrugged has an estimated audience of 599,811 people in United States.
The average atlas shrugged fan in United States is 47.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Renewable energy, FedEx, Individualism, with strongest over-indexing on Renewable energy (6.17× the country average).
Demographically, the atlas shrugged audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical atlas shrugged fan in United States is more male, around 47.0 years old, with strong Individualism tendencies and a notable affinity for Renewable energy.
The key figures that characterise the atlas shrugged profile in United States.
28.7% are female, 71.3% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 47.0 |
| Estimated audience size | 599,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
Where the atlas shrugged audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~7K | 1.42× | |
| 02 | Colorado | ~10K | 1.30× | |
| 03 | Washington | ~10K | 1.28× | |
| 04 | Montana | ~2K | 1.28× | |
| 05 | Idaho | ~4K | 1.25× | |
| 06 | Oregon | ~7K | 1.15× | |
| 07 | New Hampshire | ~3K | 1.15× | |
| 08 | Washington, District of Columbia | ~2K | 1.15× | |
| 09 | Alaska | ~1K | 1.15× | |
| 10 | Massachusetts | ~10K | 1.14× | |
| 11 | Vermont | ~1K | 1.13× | |
| 12 | Maine | ~2K | 1.12× | |
| 13 | New York | ~30K | 1.04× | |
| 14 | Virginia | ~10K | 1.04× | |
| 15 | Connecticut | ~6K | 1.04× | |
| 16 | Minnesota | ~8K | 1.02× | |
| 17 | Missouri | ~9K | 1.00× | |
| 18 | Oklahoma | ~6K | 1.00× | |
| 19 | Kansas | ~4K | 1.00× | |
| 20 | North Carolina | ~20K | 0.97× | |
| 21 | Wisconsin | ~8K | 0.97× | |
| 22 | Arizona | ~10K | 0.96× | |
| 23 | Nebraska | ~3K | 0.96× | |
| 24 | California | ~60K | 0.95× | |
| 25 | Michigan | ~10K | 0.95× | |
| 26 | Tennessee | ~10K | 0.95× | |
| 27 | Indiana | ~10K | 0.95× | |
| 28 | Iowa | ~4K | 0.95× | |
| 29 | Arkansas | ~4K | 0.95× | |
| 30 | Pennsylvania | ~20K | 0.94× | |
| 31 | North Dakota | ~1K | 0.94× | |
| 32 | Illinois | ~20K | 0.93× | |
| 33 | South Carolina | ~8K | 0.92× | |
| 34 | New Mexico | ~3K | 0.92× | |
| 35 | South Dakota | ~1K | 0.92× | |
| 36 | Ohio | ~20K | 0.91× | |
| 37 | Kentucky | ~6K | 0.91× | |
| 38 | West Virginia | ~2K | 0.91× | |
| 39 | Rhode Island | ~2K | 0.91× | |
| 40 | Florida | ~30K | 0.89× | |
| 41 | Georgia | ~20K | 0.89× | |
| 42 | Nevada | ~5K | 0.89× | |
| 43 | New Jersey | ~10K | 0.88× | |
| 44 | Maryland | ~9K | 0.88× | |
| 45 | Texas | ~40K | 0.87× | |
| 46 | Alabama | ~7K | 0.86× | |
| 47 | Hawaii | ~2K | 0.85× | |
| 48 | Delaware | ~1K | 0.85× | |
| 49 | Louisiana | ~6K | 0.83× | |
| 50 | Mississippi | ~4K | 0.76× |
The strongest cross-interests of the atlas shrugged audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 10.21× | ||
| 02 | Individualism | Politics & Society | 8.52× | ||
| 03 | Renewable energy | Business & Career | 6.17× | ||
| 04 | Weather forecasting | Home & Garden | 4.50× | ||
| 05 | FedEx | Business & Career | 4.13× | ||
| 06 | Internet & Social Media | 4.10× | |||
| 07 | Sustainable energy | Home & Garden | 4.05× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.31× | ||
| 09 | Solar energy | Home & Garden | 3.07× | ||
| 10 | Internet & Social Media | 2.66× | |||
| 11 | Podcast | Music & Radio | 2.26× | ||
| 12 | Nonprofit organization | Politics & Society | 2.22× | ||
| 13 | Mortgage loans | Business & Career | 2.20× | ||
| 14 | Tradition | Politics & Society | 2.19× | ||
| 15 | Subway | Food & Beverages | 2.03× | ||
| 16 | United States Postal Service | Business & Career | 2.02× | ||
| 17 | Internet & Social Media | 1.92× | |||
| 18 | McDonald's | Food & Beverages | 1.83× | ||
| 19 | Airbnb | Travel & Leisure | 1.79× | ||
| 20 | Donald Trump | Politics & Society | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.73× | |
| Patriotism | CONSERVATISM | 2.07× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Creativity | OPEN | 0.80× |
atlas shrugged has an estimated audience of 599,811 people in United States, concentrated in California and Texas.
28.7% of atlas shrugged fans are female, 71.3% are male, with an average age of 47.0 years.
atlas shrugged fans show strongest brand affinity for Renewable energy (6.17×), FedEx (4.13×), and Individualism (8.52×) over the country average.
atlas shrugged fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond atlas shrugged itself, the audience over-indexes on FedEx (4.13×), Individualism (8.52×), Reddit (2.66×), and Donald Trump (1.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for atlas shrugged. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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