Rascasse Audience Intelligence

Austin Reaves Audience in United States

A data profile of the people who buy, follow and care about Austin Reaves in United States — modelled from more than twelve digital signal sources. Austin Reaves has an estimated audience of 4,783,927 people in United States.

#75among Basketball in United States#781among Person in United States#595in Sports

The average Austin Reaves fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Los Angeles Lakers, NBA Finals, LeBron James, with strongest over-indexing on Los Angeles Lakers (2.62× the country average).

Demographically, the Austin Reaves audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Reaves fan in United States is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles Lakers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Reaves profile in United States.

Audience size
4.8M
in United States
Gender
38.7%♀
61.3% male
Age
33.3
average years
Country rank
#6956
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Reaves fans

38.7% are female, 61.3% are male, average age 33.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Austin Reaves audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.3
Estimated audience size4,783,927
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Austin Reaves audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

70.1%

of the worldwide Austin Reaves audience comes from United States.

Worldwide audience distribution share by country for Austin Reaves
CountryShare
United States70.1%
Brazil5.2%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Reaves audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Reaves fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~90K2.30×
02California~1M1.94×
03Nevada~60K1.37×
04Hawaii~30K1.34×
05New York~300K1.30×
06Louisiana~80K1.29×
07Oklahoma~70K1.28×
08Maryland~100K1.25×
09Mississippi~50K1.24×
10Georgia~200K1.21×
11North Carolina~200K1.16×
12Ohio~200K1.14×
13Virginia~100K1.13×
14New Jersey~100K1.12×
15Connecticut~50K1.09×
16Tennessee~100K1.08×
17Alabama~70K1.08×
18Arizona~100K1.06×
19Missouri~80K1.05×
20Illinois~200K1.04×
21South Carolina~70K1.04×
22Texas~400K1.01×
23Michigan~100K1.01×
24Indiana~90K1.01×
25Kentucky~60K1.01×
26Washington, District of Columbia~10K1.00×
27Florida~300K0.99×
28Kansas~40K0.97×
29Massachusetts~90K0.95×
30Pennsylvania~100K0.93×
31Delaware~10K0.92×
32Washington~80K0.88×
33Oregon~50K0.86×
34Alaska~8K0.84×
35Iowa~30K0.83×
36Minnesota~50K0.80×
37West Virginia~20K0.80×
38Rhode Island~10K0.80×
39North Dakota~8K0.80×
40Nebraska~20K0.76×
41Colorado~60K0.75×
42Wisconsin~50K0.75×
43New Mexico~20K0.75×
44South Dakota~8K0.75×
45Idaho~20K0.73×
46Utah~30K0.70×
47Montana~9K0.69×
48Maine~10K0.67×
49Vermont~5K0.66×
50New Hampshire~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Austin Reaves, United States
0.63×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Reaves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Reaves audience
#·InterestCategoryAffinity×
01Charlotte HornetsSports2.81×
02Houston RocketsSports2.70×
03Minnesota TimberwolvesSports2.70×
04Phoenix SunsSports2.68×
05LeBron JamesSports2.65×
06Los Angeles LakersSports2.62×
07Brooklyn NetsSports2.62×
08NBA FinalsSports2.37×
09Cleveland CavaliersSports2.33×
10Sneaker collectingFashion & Accessoires2.17×
11NBA playoffsSports2.13×
12Boston CelticsSports2.09×
13Golden State WarriorsSports1.99×
14College basketballSports1.86×
15Mobile gameGames1.83×
16ESPNMovies & TV1.76×
17Scooby-DooMovies & TV1.76×
18ReggaetonMusic & Radio1.74×
19NikeFashion & Accessoires1.73×
20Mixed martial artsSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Reaves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Reaves audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Reaves audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Reaves have in United States?

Austin Reaves has an estimated audience of 4,783,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austin Reaves fans?

38.7% of Austin Reaves fans are female, 61.3% are male, with an average age of 33.3 years.

03

Which brands do Austin Reaves fans like most?

Austin Reaves fans show strongest brand affinity for Los Angeles Lakers (2.62×), NBA Finals (2.37×), and LeBron James (2.65×) over the country average.

04

Where do Austin Reaves fans live in United States?

Austin Reaves fans in United States are most concentrated in California (reach ~1M), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Reaves fans also like?

Beyond Austin Reaves itself, the audience over-indexes on NBA Finals (2.37×), LeBron James (2.65×), NBA playoffs (2.13×), and Mobile game (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Reaves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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