Australia Zoo Audience in United States

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Australia Zoo has an estimated audience of 450,402 people in United States. 63.3% are female, 36.7% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: La Jolla, Hibachi, Goop, Wok, headspace.

The average Australia Zoo fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Jolla, Hibachi, Goop, with strongest over-indexing on La Jolla (32.02× the country average). Demographically, the Australia Zoo audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Australia Zoo fans

Demographic split for Australia Zoo audience in United States
MetricValue
Female63.3%
Male36.7%
Average age36.0
Estimated audience size450,402

Audience persona

The typical Australia Zoo fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for La Jolla.

Top regions in United States

Top regions ranked by reach for Australia Zoo in United States
RegionReachAffinity
California50,9331.03×
Texas35,2340.91×
Florida32,0041.05×
New York18,4630.73×
Ohio15,9711.15×
North Carolina13,4230.99×
Pennsylvania12,9220.85×
Illinois12,9060.86×
Georgia12,5670.91×
Tennessee11,0571.22×
Michigan10,8480.92×
Washington10,7671.19×
Virginia9,8340.9×
Arizona9,6981.05×
Massachusetts8,4600.95×
Indiana8,3851.02×
New Jersey8,3640.73×
Colorado8,0101.13×
Missouri7,6131.05×
South Carolina6,8461.01×
Wisconsin6,7280.99×
Oregon6,6591.29×
Minnesota6,2060.96×
Kentucky6,0081.06×
Alabama5,9450.94×
Maryland5,6430.73×
Oklahoma5,5081.1×
Utah5,3031.31×
Louisiana5,2200.9×
Hawaii4,9812.57×
Connecticut4,0090.89×
Nevada3,8780.89×
Arkansas3,5790.96×
Iowa3,5720.96×
Kansas3,5010.99×
Mississippi3,2790.88×
Idaho2,4521.09×
Nebraska1,9760.87×
West Virginia1,8310.87×
New Hampshire1,7841.01×
New Mexico1,6560.73×
Maine1,5790.98×
Montana1,3681.09×
Washington, District of Columbia1,3661.01×
Alaska1,1321.17×
Rhode Island1,1280.79×
Delaware1,0470.84×
South Dakota9080.87×
North Dakota7760.84×
Wyoming6260.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australia Zoo audience
BrandAffinityCategory
La Jolla32.02×Travel & Leisure
Hibachi20.45×Food & Beverages
Goop13.71×Internet & Social Media
Wok11.21×Food & Beverages
headspace15.89×Health
Vocal harmony7.62×Music & Radio
Google Home10.77×Technology & Electronics
Grinch6.13×Movies & TV
Dog breed1.68×Pets & Animals
Product design2.62×Business & Career
Parral, Chihuahua18.06×Travel & Leisure
Grace Slick10.39×Music & Radio
Collectable1.87×Kids & Family
Home equity2.12×Home & Garden
Morphine (band)8.57×Music & Radio
Historic site4.32×Arts & Culture
Hocus Pocus4.78×Movies & TV
Nebraska Cornhuskers football3.53×Sports
Governor of Michigan6.85×Politics & Society
Pro-Ject3.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australia Zoo audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Community OrientationOPEN1.57
ExtroversionTHRILL1.5
TraditionCONSERVATISM1.35
Risk AppetiteTHRILL1.34
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Australia Zoo
CountryShare
Australia33.2%
United States30.4%
United Kingdom6.8%

See Australia Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Australia Zoo have in United States?

Australia Zoo has an estimated audience of 450,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Australia Zoo fans?

63.3% of Australia Zoo fans are female, 36.7% are male, with an average age of 36.0 years.

Which brands do Australia Zoo fans like most?

Australia Zoo fans show strongest brand affinity for La Jolla (32.02×), Hibachi (20.45×), and Goop (13.71×) over the country average.

Where do Australia Zoo fans live in United States?

Australia Zoo fans in United States are most concentrated in California (reach 50,933), Texas (reach 35,234), and Florida (reach 32,004). These three regions account for the largest share of the active audience.

What other brands do Australia Zoo fans also like?

Beyond Australia Zoo itself, the audience over-indexes on Hibachi (20.45×), Goop (13.71×), Wok (11.21×), and headspace (15.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australia Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.