Rascasse Audience Intelligence

Australia Zoo Audience in United States

A data profile of the people who buy, follow and care about Australia Zoo in United States — modelled from more than twelve digital signal sources. Australia Zoo has an estimated audience of 450,402 people in United States.

#17among Zoo in United States#4199among POI in United States#3165in Travel & Leisure

The average Australia Zoo fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart Communications, Steve Irwin, Baby toys, with strongest over-indexing on Smart Communications (27.95× the country average).

Demographically, the Australia Zoo audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australia Zoo fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Smart Communications.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australia Zoo profile in United States.

Audience size
450K
in United States
Gender
63.3%♀
36.7% male
Age
36.0
average years
Country rank
#38912
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australia Zoo fans

63.3% are female, 36.7% are male, average age 36.0.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Australia Zoo audience in United States
MetricValue
Female63.3%
Male36.7%
Average age36.0
Estimated audience size450,402
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Australia Zoo audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4918%
50+16%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Australia Zoo audience comes from United States.

Worldwide audience distribution share by country for Australia Zoo
CountryShare
Australia33.2%
United States30.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australia Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Australia Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.95×
02Utah~6K1.46×
03Oregon~6K1.23×
04Alaska~1K1.13×
05Michigan~10K1.12×
06Tennessee~10K1.11×
07Idaho~3K1.11×
08Washington~10K1.10×
09Colorado~8K1.09×
10Montana~1K1.08×
11New Hampshire~2K1.07×
12Kentucky~6K1.06×
13Kansas~4K1.05×
14Indiana~9K1.04×
15Wisconsin~7K1.04×
16Oklahoma~5K1.04×
17Iowa~4K1.03×
18South Carolina~7K1.02×
19Ohio~10K1.01×
20Missouri~7K1.01×
21South Dakota~1K1.01×
22Arizona~9K0.99×
23Minnesota~6K0.99×
24Alabama~6K0.99×
25Maine~2K0.99×
26North Dakota<1K0.99×
27Vermont<1K0.99×
28Arkansas~4K0.98×
29Florida~30K0.97×
30Massachusetts~9K0.97×
31Nebraska~2K0.97×
32North Carolina~10K0.95×
33West Virginia~2K0.94×
34Mississippi~3K0.92×
35Washington, District of Columbia~1K0.92×
36Pennsylvania~10K0.91×
37Rhode Island~1K0.91×
38California~40K0.90×
39Louisiana~5K0.90×
40Connecticut~4K0.90×
41Georgia~10K0.89×
42Delaware~1K0.89×
43Virginia~10K0.87×
44Nevada~4K0.86×
45Texas~30K0.84×
46New Mexico~2K0.84×
47Illinois~10K0.82×
48New Jersey~9K0.75×
49Maryland~6K0.74×
50New York~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Australia Zoo, United States
0.70×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australia Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australia Zoo audience
#·InterestCategoryAffinity×
01Smart CommunicationsTechnology & Electronics27.95×
02Shay MitchellMovies & TV20.85×
03Steve IrwinMovies & TV18.80×
04Baby toysKids & Family15.01×
05Donny OsmondMusic & Radio12.42×
06San Diego ZooTravel & Leisure12.37×
07Javier BardemMovies & TV8.83×
08Kate BeckinsaleMovies & TV8.63×
09Weather forecastingHome & Garden5.52×
10QVCMovies & TV4.21×
11FedExBusiness & Career3.69×
12Renewable energyBusiness & Career3.63×
13Sustainable energyHome & Garden3.58×
14Discount storesShopping2.87×
15SubwayFood & Beverages2.68×
16Pizza HutFood & Beverages2.59×
17McDonald'sFood & Beverages2.30×
18PinterestInternet & Social Media2.27×
19Mortgage loansBusiness & Career2.19×
20Planet FitnessSports2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australia Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australia Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.13×
Convenience OrientationPREMIUM1.92×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australia Zoo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.67×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australia Zoo have in United States?

Australia Zoo has an estimated audience of 450,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australia Zoo fans?

63.3% of Australia Zoo fans are female, 36.7% are male, with an average age of 36.0 years.

03

Which brands do Australia Zoo fans like most?

Australia Zoo fans show strongest brand affinity for Smart Communications (27.95×), Steve Irwin (18.8×), and Baby toys (15.01×) over the country average.

04

Where do Australia Zoo fans live in United States?

Australia Zoo fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Australia Zoo fans also like?

Beyond Australia Zoo itself, the audience over-indexes on Steve Irwin (18.8×), Baby toys (15.01×), Shay Mitchell (20.85×), and Weather forecasting (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Australia Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australia Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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