Australian English Audience in United States

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Australian English has an estimated audience of 4,729,340 people in United States. 58.5% are female, 41.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Nationality, 3D printing, Pillow, Lulu 黃路梓茵, Minnesota.

The average Australian English fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, 3D printing, Pillow, with strongest over-indexing on Nationality (2.5× the country average). Demographically, the Australian English audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Australian English fans

Demographic split for Australian English audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.6
Estimated audience size4,729,340

Audience persona

The typical Australian English fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Australian English in United States
RegionReachAffinity
California395,6240.76×
Texas265,1770.65×
Florida219,6420.69×
New York218,1210.83×
Georgia94,6410.65×
Illinois92,3130.59×
New Jersey87,9440.73×
Pennsylvania84,0680.53×
Washington77,5330.82×
Virginia68,9130.6×
Ohio66,9510.46×
North Carolina65,0560.46×
Michigan64,4990.52×
Massachusetts60,5150.65×
Arizona51,4870.53×
Maryland48,9760.6×
Tennessee43,3950.46×
Colorado42,3400.57×
Indiana41,9780.49×
Wisconsin38,4940.54×
Mississippi36,6910.94×
Oregon35,8860.66×
Louisiana35,3420.58×
Connecticut34,5700.73×
Kentucky33,9870.57×
Alabama32,8980.5×
Arkansas32,5960.84×
Minnesota32,4820.48×
Oklahoma31,8770.61×
Missouri31,6200.41×
West Virginia30,2901.38×
Alaska30,2272.99×
South Carolina28,7230.4×
Nevada28,2720.62×
Kansas27,9780.75×
Idaho27,9711.18×
Utah27,7440.66×
Hawaii26,7201.31×
Iowa26,5610.68×
Montana26,3502.01×
South Dakota26,0092.38×
North Dakota25,3242.61×
New Hampshire24,9581.34×
Wyoming24,5033.5×
Nebraska24,4391.03×
New Mexico24,3121.03×
Rhode Island24,1001.6×
Maine24,0851.42×
Vermont23,7042.85×
Delaware21,5821.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian English audience
BrandAffinityCategory
Nationality2.5×Politics & Society
3D printing2.91×Technology & Electronics
Pillow2.17×Home & Garden
Lulu 黃路梓茵2.67×Movies & TV
Minnesota1.64×Travel & Leisure
Home equity1.58×Home & Garden
Israel1.67×Travel & Leisure
MK3.1×Music & Radio
JDSU1.8×Business & Career
Fairy godmother4.28×Literature
Hibachi4.48×Food & Beverages
Nebraska1.51×Travel & Leisure
Saving1.62×Business & Career
Goop2.91×Internet & Social Media
Justice1.53×Politics & Society
N1 road (South Africa)2.15×Travel & Leisure
Governor of Michigan3.84×Politics & Society
Home staging2.7×Home & Garden
Grinch1.99×Movies & TV
Boracay4.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian English audience
TraitClusterScore
Family OrientationCONSERVATISM2.77
Quality AwarenessPREMIUM2.3
PatriotismCONSERVATISM2.13
Convenience OrientationPREMIUM1.8
Urban LifestyleOPEN1.65
Career OrientationPOWER1.65

Worldwide distribution

Worldwide audience distribution share by country for Australian English
CountryShare
United States29.9%
Australia11.6%
United Kingdom5.7%

See Australian English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Australian English have in United States?

Australian English has an estimated audience of 4,729,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian English fans?

58.5% of Australian English fans are female, 41.5% are male, with an average age of 41.6 years.

Which brands do Australian English fans like most?

Australian English fans show strongest brand affinity for Nationality (2.5×), 3D printing (2.91×), and Pillow (2.17×) over the country average.

Where do Australian English fans live in United States?

Australian English fans in United States are most concentrated in California (reach 395,624), Texas (reach 265,177), and Florida (reach 219,642). These three regions account for the largest share of the active audience.

What other brands do Australian English fans also like?

Beyond Australian English itself, the audience over-indexes on 3D printing (2.91×), Pillow (2.17×), Lulu 黃路梓茵 (2.67×), and Minnesota (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.