Autograph Audience in United States

Autograph logo

Autograph has an estimated audience of 1,599,172 people in United States. 42.0% are female, 58.0% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Dog breed, Nebraska, Urban Outfitters.

The average Autograph fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Dog breed, with strongest over-indexing on Alaska (3.35× the country average). Demographically, the Autograph audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Autograph fans

Demographic split for Autograph audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.3
Estimated audience size1,599,172

Audience persona

The typical Autograph fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Autograph in United States
RegionReachAffinity
California196,1781.12×
Texas141,0221.03×
Florida111,0841.03×
New York97,1941.09×
Pennsylvania94,7371.76×
Massachusetts62,5921.99×
Georgia53,3641.08×
Illinois53,2071×
Ohio51,6471.05×
North Carolina46,9390.98×
Virginia42,4531.09×
New Jersey42,3021.04×
Michigan42,2031.01×
Indiana34,6111.18×
Washington32,6181.02×
Tennessee32,4711.01×
Arizona32,4100.99×
Alabama26,5731.19×
Maryland25,8930.94×
Missouri25,6140.99×
Wisconsin22,7560.95×
South Carolina22,3190.93×
Minnesota21,0270.92×
Colorado20,8770.83×
Louisiana20,4780.99×
Kentucky19,7660.99×
Oklahoma18,5971.05×
Iowa18,2221.38×
Connecticut16,0581×
Nevada16,0031.03×
Oregon15,7430.86×
Arkansas12,3220.94×
Kansas12,0130.95×
Mississippi11,4730.87×
Utah11,3210.79×
Nebraska10,0371.25×
New Mexico7,3180.91×
West Virginia6,9270.93×
Hawaii6,7340.98×
New Hampshire6,6391.05×
Idaho6,5270.81×
Maine5,0580.88×
Washington, District of Columbia4,8001×
Delaware4,2300.96×
Rhode Island3,9370.77×
Montana2,9510.67×
South Dakota2,9130.79×
North Dakota2,7770.85×
Alaska2,6800.78×
Vermont1,9910.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Autograph audience
BrandAffinityCategory
Alaska3.35×Travel & Leisure
Minnesota2.67×Travel & Leisure
Dog breed1.64×Pets & Animals
Nebraska3.14×Travel & Leisure
Urban Outfitters1.98×Shopping
Sinaloa3.11×Travel & Leisure
Justice2.4×Politics & Society
Grinch3.2×Movies & TV
Israel1.65×Travel & Leisure
Google Analytics3.73×Internet & Social Media
Home staging3.96×Home & Garden
Vocal harmony3.26×Music & Radio
JibJab4.09×Internet & Social Media
Jingoism1.53×Politics & Society
Captain America (1990 film)3.16×Movies & TV
Unique Gifts1.67×Shopping
Wikia2.11×Internet & Social Media
3D printing1.58×Technology & Electronics
Jezebel (film)3.82×Movies & TV
Wok3.47×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Autograph audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Risk AppetiteTHRILL1.37
Luxury OrientationPREMIUM1.24
Need for SecurityCONSERVATISM1.22
Early Adopter MentalityPOWER1.2
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Autograph
CountryShare
United States51.9%
Japan4.7%
Romania4.6%

See Autograph audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Autograph have in United States?

Autograph has an estimated audience of 1,599,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Autograph fans?

42.0% of Autograph fans are female, 58.0% are male, with an average age of 40.3 years.

Which brands do Autograph fans like most?

Autograph fans show strongest brand affinity for Alaska (3.35×), Minnesota (2.67×), and Dog breed (1.64×) over the country average.

Where do Autograph fans live in United States?

Autograph fans in United States are most concentrated in California (reach 196,178), Texas (reach 141,022), and Florida (reach 111,084). These three regions account for the largest share of the active audience.

What other brands do Autograph fans also like?

Beyond Autograph itself, the audience over-indexes on Minnesota (2.67×), Dog breed (1.64×), Nebraska (3.14×), and Urban Outfitters (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Autograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.