Rascasse Audience Intelligence

Autograph Collection Hotels Target Market in United States

A data profile of the people who buy, follow and care about Autograph Collection Hotels in United States — modelled from more than twelve digital signal sources. Autograph Collection Hotels has an estimated audience of 519,268 people in United States.

#90among Hotel in United States#3678among Brand in United States#2861in Travel & Leisure

The average Autograph Collection Hotels fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super 8 Motels, FlightAware, Planet Smoothie, with strongest over-indexing on Super 8 Motels (66.72× the country average).

Demographically, the Autograph Collection Hotels audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Autograph Collection Hotels fan in United States is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Super 8 Motels.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autograph Collection Hotels profile in United States.

Audience size
519K
in United States
Gender
53.2%♀
46.8% male
Age
44.3
average years
Country rank
#35819
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Autograph Collection Hotels

53.2% are female, 46.8% are male, average age 44.3.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Autograph Collection Hotels audience in United States
MetricValue
Female53.2%
Male46.8%
Average age44.3
Estimated audience size519,268
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Autograph Collection Hotels audience in United States
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Autograph Collection Hotels audience comes from United States.

Worldwide audience distribution share by country for Autograph Collection Hotels
CountryShare
United States54.3%
United Kingdom7.6%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autograph Collection Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Autograph Collection Hotels customers by region in United States
#RegionReachAffinity×
01Hawaii~5K2.28×
02Washington, District of Columbia~3K2.18×
03Illinois~30K1.55×
04Florida~50K1.48×
05Virginia~20K1.48×
06Texas~70K1.43×
07Utah~6K1.37×
08California~80K1.33×
09Georgia~20K1.28×
10Colorado~10K1.27×
11Maryland~10K1.25×
12New York~30K1.12×
13Ohio~20K1.12×
14Washington~10K1.08×
15New Jersey~10K1.07×
16Nebraska~3K1.04×
17Michigan~10K1.03×
18Massachusetts~10K1.02×
19Wisconsin~8K1.02×
20Oklahoma~6K1.01×
21Missouri~9K1.00×
22Maine~2K1.00×
23Iowa~4K0.98×
24Alabama~7K0.97×
25Vermont<1K0.96×
26Alaska~1K0.94×
27North Carolina~10K0.93×
28South Carolina~7K0.93×
29Kansas~4K0.93×
30Montana~1K0.93×
31South Dakota~1K0.93×
32North Dakota~1K0.93×
33Rhode Island~2K0.91×
34Delaware~1K0.90×
35New Mexico~2K0.89×
36New Hampshire~2K0.89×
37Arizona~10K0.88×
38Tennessee~9K0.88×
39West Virginia~2K0.88×
40Indiana~8K0.87×
41Idaho~2K0.87×
42Louisiana~6K0.86×
43Connecticut~4K0.85×
44Pennsylvania~10K0.84×
45Mississippi~4K0.84×
46Arkansas~4K0.84×
47Minnesota~6K0.83×
48Nevada~4K0.82×
49Kentucky~5K0.80×
50Oregon~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Autograph Collection Hotels, United States
0.78×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autograph Collection Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autograph Collection Hotels audience
#·InterestCategoryAffinity×
01Super 8 MotelsTravel & Leisure66.72×
02Planet SmoothieFood & Beverages35.74×
03Rainn WilsonMovies & TV18.49×
04Josh DuhamelFashion & Accessoires15.33×
05Ritz-Carlton Hotel CompanyTravel & Leisure15.33×
06FlightAwareTravel & Leisure10.68×
07Sharon OsbourneMovies & TV7.01×
08First class travelTravel & Leisure5.92×
09Mineral waterFood & Beverages5.91×
10Seaside resortTravel & Leisure5.84×
11Marriott Hotels & ResortsTravel & Leisure5.39×
12QVCMovies & TV5.08×
13Sustainable energyHome & Garden4.64×
14FedExBusiness & Career4.25×
15Renewable energyBusiness & Career4.21×
16Mortgage loansBusiness & Career3.33×
17Discount storesShopping3.33×
18AirbnbTravel & Leisure2.98×
19Shopping mallsShopping2.73×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autograph Collection Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autograph Collection Hotels audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.38×
Convenience OrientationPREMIUM2.11×
PatriotismCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autograph Collection Hotels audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.82×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Autograph Collection Hotels's target market in United States?

Autograph Collection Hotels's target market in United States covers an estimated 519,268 people, concentrated in California and Texas.

02

What is the gender split and age of Autograph Collection Hotels customers?

53.2% of the Autograph Collection Hotels audience are female, 46.8% are male, with an average age of 44.3 years.

03

Which brands do Autograph Collection Hotels fans like most?

Autograph Collection Hotels fans show strongest brand affinity for Super 8 Motels (66.72×), FlightAware (10.68×), and Planet Smoothie (35.74×) over the country average.

04

Where do Autograph Collection Hotels fans live in United States?

Autograph Collection Hotels fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Autograph Collection Hotels fans also like?

Beyond Autograph Collection Hotels itself, the audience over-indexes on FlightAware (10.68×), Planet Smoothie (35.74×), Josh Duhamel (15.33×), and First class travel (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Autograph Collection Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Autograph Collection Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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