Beauty secret Audience in United States

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Beauty secret has an estimated audience of 487,608 people in United States. 53.5% are female, 46.5% are male, average age 28.5. Top regions: Kansas, Texas, California. Top brand affinities: Hair Cuttery, Autism Awareness, Robert Pattinson, Diabetes mellitus awareness, Microblogging.

The average Beauty secret fan in United States is 28.5 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, California. Top brand affinities include Hair Cuttery, Autism Awareness, Robert Pattinson, with strongest over-indexing on Hair Cuttery (42.79× the country average). Demographically, the Beauty secret audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Beauty secret fans

Demographic split for Beauty secret audience in United States
MetricValue
Female53.5%
Male46.5%
Average age28.5
Estimated audience size487,608

Audience persona

The typical Beauty secret fan in United States is balanced, around 28.5 years old, with strong Patriotism tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Beauty secret in United States
RegionReachAffinity
Kansas74,06219.27×
Texas50,4181.2×
California34,7960.65×
Florida26,1810.79×
Arizona25,2402.54×
Missouri16,7562.13×
New York12,5940.46×
Georgia9,5220.63×
Illinois8,5130.52×
North Carolina6,4880.44×
New Jersey4,9660.4×
Ohio4,9570.33×
Pennsylvania4,8750.3×
Tennessee4,8420.5×
Virginia4,3580.37×
Michigan4,3180.34×
Indiana4,1100.46×
South Carolina3,7280.51×
Washington3,5560.36×
Massachusetts3,2560.34×
Maryland3,2120.38×
Colorado3,0180.39×
Alabama2,8010.41×
Louisiana2,6740.43×
Maine2,5501.46×
Minnesota2,3490.34×
Nevada2,2350.47×
Wisconsin2,1910.3×
Oklahoma2,0690.38×
Oregon2,0430.37×
Mississippi2,0050.5×
Kentucky1,9290.32×
Connecticut1,8340.37×
Utah1,7870.41×
Arkansas1,7810.44×
Iowa1,2700.32×
West Virginia1,2420.55×
Alaska1,2391.19×
Idaho1,1460.47×
Hawaii1,0950.52×
Montana1,0800.8×
South Dakota1,0660.95×
North Dakota1,0381.04×
New Hampshire1,0230.53×
Wyoming1,0041.39×
Nebraska1,0020.41×
New Mexico9960.41×
Rhode Island9880.64×
Vermont9721.13×
Delaware9580.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty secret audience
BrandAffinityCategory
Hair Cuttery42.79×Beauty & Wellness
Autism Awareness19.03×Health
Robert Pattinson23.36×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Sport Clips16.21×Beauty & Wellness
Income tax13.19×Business & Career
Hair Extensions6.38×Beauty & Wellness
Brazilian Waxing22.92×Beauty & Wellness
Indeed.com4.15×Business & Career
Pretty Woman16.44×Movies & TV
Google Maps3.35×Internet & Social Media
Pedicure5.59×Beauty & Wellness
Doctor Strange12×Literature
Herbal Essences29.96×Beauty & Wellness
Google News4.34×News
Charles, Prince of Wales18.87×Politics & Society
Diary4.55×Kids & Family
Bass guitar3.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty secret audience
TraitClusterScore
PatriotismCONSERVATISM1.42
TraditionCONSERVATISM1.32
Pet OwnershipJOY1.23
Luxury OrientationPREMIUM1.21
LGBTQ+ IdentityOPEN1.2
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Beauty secret
CountryShare
United States20.8%
Japan15.9%
India6.9%

See Beauty secret audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Beauty secret have in United States?

Beauty secret has an estimated audience of 487,608 people in United States, concentrated in Kansas and Texas.

What is the gender split and age of Beauty secret fans?

53.5% of Beauty secret fans are female, 46.5% are male, with an average age of 28.5 years.

Which brands do Beauty secret fans like most?

Beauty secret fans show strongest brand affinity for Hair Cuttery (42.79×), Autism Awareness (19.03×), and Robert Pattinson (23.36×) over the country average.

Where do Beauty secret fans live in United States?

Beauty secret fans in United States are most concentrated in Kansas (reach 74,062), Texas (reach 50,418), and California (reach 34,796). These three regions account for the largest share of the active audience.

What other brands do Beauty secret fans also like?

Beyond Beauty secret itself, the audience over-indexes on Autism Awareness (19.03×), Robert Pattinson (23.36×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.